Orange Grove Boulevard
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Orange Grove Boulevard is a main thoroughfare in
Pasadena Pasadena ( ) is a city in Los Angeles County, California, northeast of downtown Los Angeles. It is the most populous city and the primary cultural center of the San Gabriel Valley. Old Pasadena is the city's original commercial district. ...
and
South Pasadena, California South Pasadena is a city in Los Angeles County, California, United States. As of the 2010 census, it had a population of 25,619, up from 24,292 at the 2000 census. It is located in the West San Gabriel Valley. It is 3.42 square miles in area an ...
. Each New Year's Day, the Rose Parade participants and floats line up before dawn on Orange Grove Boulevard, facing north, for the beginning of the parade.Farmers Community Events - Farmers Insurance
/ref> South Orange Grove has been the address of the affluent, both the famous and the infamous, since the early 1900s. The ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the U ...
'' said: "When a stranger comes to Pasadena now, the real-estate agent shows him Orange Grove Avenue.


History

Orange Grove Boulevard is one street of several exclusive residential districts in Pasadena. Since the early 20th century, because of the number of landmark mansions, the street earned the name Millionaire's Row, an appropriate nickname, considering that the estates that once lined this spacious boulevard and the surrounding neighborhood read like a Who's Who of American consumer products. The maker of Wrigley's chewing gum,
William Wrigley Jr. William Mills Wrigley Jr. (September 30, 1861 – January 26, 1932) was an American chewing gum industrialist. He was founder of the Wm. Wrigley Jr. Company in 1891. Biography William Mills Wrigley Jr. was born in Philadelphia, Penns ...
's, significant home was proffered to the city of Pasadena after Mrs. Wrigley's death in 1958, under the condition that their home would be the Rose Parade's permanent headquarters. The stately
Tournament House Pasadena Tournament of Roses Association, created by the efforts of Charles Frederick Holder and Francis F. Rowland, is the non-profit organization that has annually produced the New Year's Day Rose Parade since 1890 and the Rose Bowl since 190 ...
stands on Orange Grove Blvd. today, and serves as the headquarters for the
Tournament of Roses Parade A tournament is a competition involving at least three competitors, all participating in a sport or game. More specifically, the term may be used in either of two overlapping senses: # One or more competitions held at a single venue and concentr ...
. In wartime 1942, Orange Grove Boulevard was used as an alternate route for the Rose Parade to avoid an enemy attack.


North Orange Grove Boulevard

Formerly referred to as Mountain Avenue, North Orange Grove Boulevard is home to the exquisite Gamble House. North of Holly Street, the road bends northeast, ending at North Fair Oaks Avenue. The home of David Gamble, son of consumer product maker James Gamble of
Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...
, is located on the north end of Orange Grove Blvd. The Gamble House, an American Craftsman masterpiece, was built in 1908, by architects Charles and Henry Greene, as an exemplification of their
Ultimate bungalow An ultimate bungalow is a large and detailed American Craftsman-style home, based on the bungalow form. Overview The ultimate bungalow style is associated with such California architects as Greene and Greene, Bernard Maybeck and Julia Morgan. ...
. It is open to the public as both an architectural conservancy and museum. The Gamble House is a
California Historical Landmark A California Historical Landmark (CHL) is a building, structure, site, or place in California that has been determined to have statewide historical landmark significance. Criteria Historical significance is determined by meeting at least one of ...
and a
National Historic Landmark A National Historic Landmark (NHL) is a building, district, object, site, or structure that is officially recognized by the United States government for its outstanding historical significance. Only some 2,500 (~3%) of over 90,000 places listed ...
on the
National Register of Historic Places The National Register of Historic Places (NRHP) is the United States federal government's official list of districts, sites, buildings, structures and objects deemed worthy of preservation for their historical significance or "great artistic ...
. In 1966 it was deeded to the city of Pasadena in a mutual agreement with the
University of Southern California , mottoeng = "Let whoever earns the palm bear it" , religious_affiliation = Nonsectarian—historically Methodist , established = , accreditation = WSCUC , type = Private research university , academic_affiliations = , endowment = $8.1 ...
School of Architecture. Ever since that time, two USC architecture students per year have been selected to live in the house full-time.


East Orange Grove Boulevard

Formerly referred to as Illinois Street, this section of Orange Grove Boulevard runs through the more economically diverse northern part of the city. Although there is a small commercial district between Lincoln and Los Robles avenues, this section of the street is overwhelmingly residential. The street ends at
California State Route 19 State Route 19 (SR 19) is a state highway in the U.S. state of California, running along Lakewood Boulevard and Rosemead Boulevard in the Los Angeles area. An additional "hidden" state highway, State Route 164 (SR 164), is also signed as part ...
(North Rosemead Boulevard) and Sierra Madre Villa Avenue in Hastings Ranch. Orange Grove crosses
Sierra Madre Boulevard Sierra Madre Boulevard is a long road connecting five suburbs of Pasadena, California; Arcadia, Sierra Madre, Hastings Ranch, East Pasadena, and San Marino. For the most part, it is a winding road divided by a grassy median, but the part be ...
just before ending.


South Orange Grove Boulevard

The
Norton Simon Museum The Norton Simon Museum is an art museum located in Pasadena, California, United States. It was previously known as the Pasadena Art Institute and the Pasadena Art Museum and displays numerous sculptures on its grounds. Overview The Norton Si ...
is at the intersection of Orange Grove and Colorado boulevards. The museum can be quite clearly seen every year during the Rose Parade broadcast. The parade's official start is at Orange Grove Boulevard and Ellis Street. South Orange Grove Boulevard becomes South Orange Grove Avenue at Columbia Street and its southern terminus is a cul-de-sac in western South Pasadena, passing by Orange Grove Park. Between Columbia Street and Colorado Boulevard, the road is the center of an exclusive neighborhood. In 1876, unimproved land with water could be purchased for about $100 an acre. Currently, a small empty lot is likely to go for as much as $200,000. Most of the mansions in this area are gone; multiple residential courts and condominiums line the street.
Valley Hunt Club The Valley Hunt Club is a private social club located in Pasadena, California, that is most noted for starting the Tournament of Roses Parade in 1890. Its members were former residents of the East and Midwest eager to showcase their new home's mil ...
,
Maranatha High School Maranatha High School is a private, college preparatory Christian school in Pasadena, California. This co-ed high school opened in 1965. The athletic teams are known as the Minutemen. The school colors are Red, White, and Navy Blue. The sch ...
, and Westridge School are located on South Orange Grove Boulevard.


"Mobilizing Mobility"

The city of South Pasadena has embarked on an ambitious project to improve both the safety and the ambience of South Orange Grove. The sidewalks along the street have been landscaped and refurbished. The addition of vintage street lights both improves the safety of pedestrians and contributes to the desired ambience.City of South Pasadena: Orange Grove Avenue
/ref>


References

{{Pasadena Streets in Pasadena, California Boulevards in the United States