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Switch Mobility (originally called Optare) is an English bus manufacturer based in
Sherburn-in-Elmet Sherburn in Elmet (pronounced ) is a large village, civil parish and electoral ward in the Selby District of North Yorkshire, England, west of Selby and south of Tadcaster. It was part of the West Riding of Yorkshire until 1974. It is one o ...
, North Yorkshire. It is a subsidiary of Indian company Ashok Leyland. The company would be responsible for the EV operations of the group with Ashok Leyland focusing on its core business of diesel-powered vehicles as well as work on
alternative fuel Alternative fuel, known as non-conventional and advanced fuels, are any materials or substances that can be used as fuels, other than conventional fuels like; ''fossil fuels'' (petroleum (oil), coal, and natural gas), as well as nuclear materi ...
s like
compressed natural gas Compressed natural gas (CNG) is a fuel gas mainly composed of methane (CH4), compressed to less than 1% of the volume it occupies at standard atmospheric pressure. It is stored and distributed in hard containers at a pressure of , usually in cy ...
(CNG),
liquefied natural gas Liquefied natural gas (LNG) is natural gas (predominantly methane, CH4, with some mixture of ethane, C2H6) that has been cooled down to liquid form for ease and safety of non-pressurized storage or transport. It takes up about 1/600th the vol ...
(LNG) and
hydrogen Hydrogen is the chemical element with the symbol H and atomic number 1. Hydrogen is the lightest element. At standard conditions hydrogen is a gas of diatomic molecules having the formula . It is colorless, odorless, tasteless, non-toxic ...
. After being rebranded from Optare to Switch Mobility in November 2020,Optare Group Limited renamed as Switch Mobility Limited
Optare 30 November 2020
it announced plans in 2021 to set up a plant in India for its electric vehicle business. Later, it acquired the EV division from parent company Ashok Leyland via a slump sale of ₹240 crores. Switch Mobility has two subsidiary companies. The first subsidiary is Switch Mobility Automotive Ltd, which brings together Ashok Leyland's Indian based EV operations with the expertise of the UK-based bus manufacturing division. The second subsidiary is named OHM Global Mobility Private Ltd which provides Mobility as a Service (eMaaS) solutions in India.


History


Formation of Optare

In September 1984,
Leyland Bus Leyland Bus was a British bus and train manufacturer. It emerged from the Rover Group (formerly ''British Leyland'') as a management buyout of the bus business. It was subsequently acquired by Volvo Buses in 1988 and the Leyland name disappe ...
closed its vehicle bodywork building business in
Leeds Leeds () is a city and the administrative centre of the City of Leeds district in West Yorkshire, England. It is built around the River Aire and is in the eastern foothills of the Pennines. It is also the third-largest settlement (by popula ...
. In response, Russell Richardson, a former plant director at Roe, backed by the West Yorkshire Enterprise Board and many redundant former employees, formed Optare in February 1985. The company was created at a very difficult time for the bus and coach industry, with the challenges of privatisation and deregulation meaning very few orders for new vehicles. The first orders came from the still publicly owned
West Yorkshire Passenger Transport Executive Metro is the passenger information brand used by the West Yorkshire Combined Authority in England. It was formed on 1 April 1974 as the West Yorkshire Passenger Transport Executive (WYPTE) at the same time as the metropolitan county of West Yor ...
(WYPTE) and
South Yorkshire Passenger Transport Executive The South Yorkshire Passenger Transport Executive is the passenger transport executive for South Yorkshire in England. It is supervised by the South Yorkshire Mayoral Combined Authority, which consists of representatives from the metropolitan b ...
(SYPTE). The publicly owned but arms-length company Yorkshire Rider, as successor to the WYPTE bus fleet, also took early vehicles. When the Roe business closed down, WYPTE had an unfulfilled order for five Leyland Olympian coach-seated double-decker buses in place for its Metro coach operation. These five part finished buses went from Roe to as shells for completion, but subsequently ten more were completed as Optare buses but to the Roe design, the first of which was completed in September 1985, the 17th Optare bus body. Five went to WYPTE, and five to its successor Yorkshire Rider, and a further five standard seated Olympians were also delivered to WYPTE, two as convertible
open top bus An open top bus is a bus, usually but not exclusively a double-decker bus, which has been built or modified to operate without a roof. Early buses were constructed without roofs but in more recent times they have only been built for tourist and ...
es. The first Optare designed bodies were fourteen
Dennis Domino The Dennis Domino was a step-entrance midibus chassis manufactured by Dennis in Guildford, England in 1984 and 1985. It was in essence, a scaled down single-decker version of the Dennis Dominator. Developed for intensive urban work, the Domin ...
s for the SYPTE built starting in February 1986. Optare also bodied fifteen
Leyland Cub The Leyland Cub CU series was a midibus manufactured by Leyland between 1979 and 1987. There was a previous Leyland Cub, the K series built at Leyland's Ham factory between 1931 and 1939. The Cub was derived from the Terrier truck chassis, a ...
s for the WYPTE. A preserved Cub later visited the Optare plant in 2005. Starting in August 1986, Optare built fifteen minibuses converted from the Freight Rover Sherpa 350 vans for the WYPTE.


Early minibuses

In 1986, Optare introduced the CityPacer minibus. This was based on a heavier version of the
Volkswagen LT The Volkswagen Transporter LT is the largest light commercial panel van produced by Volkswagen (and subsequently Volkswagen Commercial Vehicles as of 1996) from 1975 to 2006, before being replaced by the Crafter. Two generations were produced ...
50 van chassis, to which Optare made modifications prior to bodying. The engine was a six-cylinder 2.4-litre and the body seated 25, with space for a further five standing passengers, a size that met the minibus vogue of the late 1980s. While its competitors looked like the modified vans they were, the CityPacer had attractive styling notable for its large one-piece raked windscreen. London Regional Transport bought 52, and other major operators bought small batches. More than 290 CityPacers were produced in total between 1986 and 1992. In 1987, the StarRider, based on the Mercedes-Benz 811D, chassis was introduced. This was a heavier chassis with a proven reliability record and had seating for 33 passengers. London Regional Transport took 123 StarRiders and a total of just under 320 were built between 1987 and 1994. In an attempt to break into the export market, the ColumboRider was subsequently developed, named after the city of
Colombo Colombo ( ; si, කොළඹ, translit=Koḷam̆ba, ; ta, கொழும்பு, translit=Koḻumpu, ) is the executive and judicial capital and largest city of Sri Lanka by population. According to the Brookings Institution, Colombo m ...
in Sri Lanka, where the first examples were sold. The ColumboRider was a semi-integral version of the StarRider, based on a chassis made by a consortium including Optare, Japanese technology company Itochu and local Sri Lankan manufacturer Ceylinco. The ColumboRider was replaced by an export version of the MetroRider. In 1990, Optare bodied thirteen Renault S50 minibuses with a welfare bodywork which has since come to be known as the 9000-series, due to the allocated body numbers. As standard, the 9000-series community transport minibus had a front door, nine passenger seats and a rear tail lift for wheelchair access. All thirteen examples built were delivered to Leeds City Council between March and May 1990, and no further orders were ever placed.Optare Renault
Bus Lists on the Web


Expansion

In 1988 the first full size Optare product appeared, the Delta. This was a single-deck bus based on the
DAF SB220 The DAF SB220 was a full-size single-decker bus chassis produced by DAF Bus International from 1985. Initially only built in left hand drive, in 1988 a right hand drive version was launched for the United Kingdom market. An articulated vers ...
chassis. The Delta bodywork featured contemporary styling and was aluminium with a bolted frame licensed from Alusuisse. The Delta successfully found a niche in the full-size single deck bus market, which was very limited at that time. Approaching 370 Deltas were built before production ended in 1998. Dennis had effectively created a new market segment, known as a midibus, with the introduction of the
Dennis Dart The Dennis Dart is a rear-engined single-decker midibus chassis that was introduced by Dennis Specialist Vehicles of Guildford, England in 1989, replacing the Dennis Domino. Initially built as a high-floor design, In 1996 the low-floor seco ...
. Optare soon introduced a competitor, the Vecta, albeit slightly bigger and wider than the Dart at that time, seating 40 in a full width 2.5m body. The chassis was the
MAN A man is an adult male human. Prior to adulthood, a male human is referred to as a boy (a male child or adolescent). Like most other male mammals, a man's genome usually inherits an X chromosome from the mother and a Y chromo ...
11.190 and featured a ZF gearbox and full air suspension. The bodywork was a scaled down version of the Delta. The CityPacer and StarRider were phased out in the years after Optare purchased the design for the MCW Metrorider in July 1989, rebranding it as the Optare MetroRider. This was a larger design than the CityPacer, and more robust when compared to the StarRider. It was Optare's first venture into fully integral vehicle manufacturing, and became the mainstay of the Optare midi/minbus offering until the low floor Solo was introduced in 1997.


DAF/United Bus

In 1990, Optare joined a group called the
United Bus United Bus was a bus manufacturing group created by DAF Bus and Bova (both from the Netherlands) in 1989. It was later joined by Den Oudsten (Netherlands), Optare (UK), and DAB (Denmark).DAF Bus. Having already used a
DAF SB220 The DAF SB220 was a full-size single-decker bus chassis produced by DAF Bus International from 1985. Initially only built in left hand drive, in 1988 a right hand drive version was launched for the United Kingdom market. An articulated vers ...
chassis on the Delta, now as part of United Bus, Optare collaborated with DAF to design the Optare Spectra. It was based on the modified design of the MCW Metrobus purchased by Optare, and combined parts from it and the SB220 to form a new double deck chassis, designated DB250, with Optare bodywork called Spectra. Due to the United bus relationship and joint design, the Spectra was built exclusively on DB250 chassis. As well as having a striking front end, the Spectra was also recognisable for having no rear window. Introduced in 1990 it was described as a "partly low-floor double-decker". Despite the association with DAF, in 1991 Optare also launched a conventional height midibus in on the MAN 11.180 chassis, the Vecta. After the collapse of United Bus in 1993, Optare was again returned to independent status with another management buyout. The reaction to the collapse of United Bus was the release in the next two years of two Delta derived single deck buses on different non-DAF chassis, the Sigma and Prisma, the latter being on the
Mercedes-Benz O405 The Mercedes-Benz O405 was a single-decker bus manufactured by Mercedes-Benz from the mid-1980s to the early 2000s as either an integral bus or a bus chassis and was the last VöV SL-II standard bus in production. It was the replacement for th ...
chassis which had a generic Mercedes-Benz style front end rather than the recognisable Optare family face. Optare acquired ''Autobus Classique'' in 1996, shortly after the launch of their Nouvelle luxury minicoach. Optare significantly redesigned and rebadged it in 1997 as the Nouvelle 2, and it served similar markets to the StarRider/MetroRider coach versions. Also in 1997 a relationship with a Spanish mini and midi coach manufacturer named Ferqui SL began, with the importation of the Solera luxury midicoach into the UK. While part of United Bus, Optare also for a time became the exclusive UK dealer for the distinctive full size Bova Futura coach.


Low floor era

Optare began introduction of
low-floor bus A low-floor bus is a bus or trolleybus that has no steps between the ground and the floor of the bus at one or more entrances, and low floor for part or all of the passenger cabin. A bus with a partial low floor may also be referred to as a low ...
es in the UK in 1995 with the launch of the
Optare Excel The Optare Excel was a low-floor full-size single-decker bus manufactured by Optare. Manufactured as an integral bus, the Excel was launched in 1995 as one of the first low floor single-deck vehicles, replacing the step-entrance Optare Sigma. T ...
full size single decker. Although low floor single decker buses had begun to appear as early as 1993. Initially, the Excel used
Cummins Cummins Inc. is an American multinational corporation that designs, manufactures, and distributes engines, filtration, and power generation products. Cummins also services engines and related equipment, including fuel systems, controls, air ...
engines and Allison Transmissions with later examples (Excel 2) having
Mercedes-Benz Mercedes-Benz (), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquartere ...
engines available as an option. The introduction of the Excel marked the start of sustained period of selling integral bus products rather than body on chassis combinations, which continued until the Darwen merger briefly brought East Lancs models to the range. With modifications of the DB250 chassis to become the DB250LF, in 1997, the Spectra became the first fully low-floor double decker bus on offer in the UK. Also in 1997 the
Solo Solo or SOLO may refer to: Arts and entertainment Comics * ''Solo'' (DC Comics), a DC comics series * Solo, a 1996 mini-series from Dark Horse Comics Characters * Han Solo, a ''Star Wars'' character * Jacen Solo, a Jedi in the non-canonical ''S ...
was launched and became a success for Optare. With a unique design of a front axle forward of the door, it allowed a low-floor layout in a very short bus, and also came equipped with kneeling suspension for even greater access. Its styling and innovation led to a Millennium Products award and the Queen's Award for Innovation.


North American Bus Industries

In 2000, Optare was bought by Hungarian owned
North American Bus Industries NABI Bus, LLC (NABI) is a former manufacturer of heavy-duty transit buses with its headquarters, bus manufacturing and assembly operations, located in Anniston, Alabama. Its products ranged from 31-feet to 60-feet in length, and were sold to ...
(NABI). This gave Optare products exposure in the North American market, with an export version of the Solo finding success at several US airports and with
Miami-Dade Transit Miami-Dade Transit (MDT) is the primary public transit authority of Miami, Florida and the greater Miami-Dade County area. It is the largest transit system in Florida and the 15th-largest transit system in the United States. As of , the system ...
in Florida. The NABI era saw the introduction of the Alero low-floor minicoach in 2001, filling a gap in the market for a low floor vehicle for use on low intensity services such as demand responsive transport, already covered at the higher capacity by the Solo. In 2004 the new derivatives of Solo were introduced offering a longer variant and also a narrower 'SlimLine' model to further capture the market. Also introduced in 2004 was the first new bus model since the Solo, the Tempo, a full size single decker with another striking design, even when considered in the environment of increasingly stylish competitor products. On 1 August 2005, NABI found itself in financial difficulties, and speculation about the future of Optare was ended with the announcement that Optare had, once again, been acquired by its management. This change did not affect the further roll out of the new range, leading to the Versa and a radically restyled Solo (the Solo SR), both with a distinctive raised part of the roofline towards the front of the bus.


Darwen purchase and subsequent reverse takeover

On 12 March 2008, Optare was purchased by Jamesstan Investments, an investment company controlled by the Darwen Group's parent company chairman Ron Stanley. Optare initially remained an independent company but by 17 July 2008, a
reverse takeover A reverse takeover (RTO), reverse merger, or reverse IPO is the acquisition of a public company by a private company so that the private company can bypass the lengthy and complex process of going public. Sometimes, conversely, the public compa ...
by Darwen Group had been completed. Darwen was the much smaller company, but its Alternative Investment Market listing saw the enlarged Optare gain a stock exchange listing itself as Optare plc. The combined business employs 830 people with a £90 million turnover. With the respective histories of the two entities, Optare plc can be considered the successor company to the historical British bus manufacturers (through Optare), founded in Leeds in 1923, and
East Lancashire Coachbuilders East Lancashire Coachbuilders Limited was a manufacturer of bus bodies and carriages founded in 1934 in Blackburn, Lancashire, England. The company went into administration for a short while in August 2007, before being bought by Darwen Group a ...
, (through Darwen), founded in 1934 in
Blackburn Blackburn () is an industrial town and the administrative centre of the Blackburn with Darwen borough in Lancashire, England. The town is north of the West Pennine Moors on the southern edge of the Ribble Valley, east of Preston and north-n ...
.


Optare plc

The Optare website was relaunched with a new logo, and with the ex East Lancs Olympus and Esteem models marketed as Optare products. At the time of merger, Optare manufactured buses from three sites, the primary sites being in Leeds (the former
Leyland Bus Leyland Bus was a British bus and train manufacturer. It emerged from the Rover Group (formerly ''British Leyland'') as a management buyout of the bus business. It was subsequently acquired by Volvo Buses in 1988 and the Leyland name disappe ...
site) and Blackburn (the former East Lancs site), with a further facility in
Rotherham Rotherham () is a large minster and market town in South Yorkshire, England. The town takes its name from the River Rother which then merges with the River Don. The River Don then flows through the town centre. It is the main settlement of ...
. The merger brought together the single deck and midibus portfolio of Optare, with the primarily double deck order book of Darwen. After the merger, Optare began rationalisation of its bus manufacturing business. In 2009 the production of Esteem single-deck bodywork was ceased, and the manufacturing site at Rotherham was closed.


Ashok Leyland acquisition and name rebrand

In summer 2010, Ashok Leyland (the former Indian subsidiary of British Leyland) bought a 26% stake in Optare. Subsequently, in December 2011 Ashok Leyland increased its stake to 75%. In 2011, a new fully enclosed 13,000 m² factory opened in
Sherburn-in-Elmet Sherburn in Elmet (pronounced ) is a large village, civil parish and electoral ward in the Selby District of North Yorkshire, England, west of Selby and south of Tadcaster. It was part of the West Riding of Yorkshire until 1974. It is one o ...
, replacing the Leeds plant. In 2012, the former East Lancs site also closed putting all manufacturing processes under one roof. In June 2015, Optare was delisted from the Alternative Investment Market. In October 2017, Ashok Leyland increased its shareholding to 98%, and in 2018 to 99%. In November 2020, Ashok Leyland announced Optare will be rebranded Switch Mobility. In July 2021, Switch Mobility Ltd announced plans to roll out its electric (E) buses and light commercial vehicles (LCV) from the group's UK and Indian plants. In December 2021, Switch Mobility Ltd announced the setting up of a manufacturing and technology centre in
Castilla y León Castile, Castille or Castilla may refer to: Places Spain *Castile (historical region), a vaguely defined historical region of Spain covering most of Castile and León, all of the Community of Madrid and most of Castilla–La Mancha *Kingdom of ...
, Spain, at an investment of about €100 million spread over the next 10 years. Switch Mobility announced in November 2021 plans to supply 300 technologically advanced twelve-metre electric buses and the charging infrastructure to Bengaluru's Metropolitan Transport Corporation (BMTC) with the aim to reduce carbon emissions by over 14,500 tonnes every year. A month later, parent company Ashok Leyland chalked up an EV road map with plans to launch its first e-LCV in December 2021. In January 2022, Switch Mobility announced its plan on building a new manufacturing and technology centre on a greenfield site in the Soto de Medinilla area of Valladolid, Spain. A month later, it announced that 40 new electric buses would be operational in
Chandigarh Chandigarh () is a planned city in India. Chandigarh is bordered by the state of Punjab to the west and the south, and by the state of Haryana to the east. It constitutes the bulk of the Chandigarh Capital Region or Greater Chandigarh, which a ...
. These zero-emission buses would be delivered to the Chandigarh Transport Undertaking (CTU) the same month.


Optare product support

The Optare parts and service division Unitec has locations at the former Rotherham factory, as well as in
Thurrock Thurrock () is a unitary authority area with borough status and unparished area in the ceremonial county of Essex, England. It is part of the London commuter belt and an area of regeneration within the Thames Gateway redevelopment zone. The ...
, Essex. Since 1997, many of Optare's electrical systems have been designed and constructed in collaboration with Actia.


Coach imports

As of 2008, the minicoach models Toro, Solera and Soroco were imported by Optare from the Spanish manufacturer Ferqui, and marketed as Optare products. They were luxury minicoach bodies built on Mercedes-Benz chassis, however, due to significantly reduced demand for mini and midi coaches, as part of its restructuring process, Optare took the decision to concentrate on its bus manufacturing activities and the relationship with Ferqui was formally ended in 2012.


Products


Buses

;Current * Solo SR; Solo SR EV (2007–present) * Versa, midibus between Solo and Tempo (2006–present) * MetroCity; MetroCity EV (2012–present) * MetroDecker; MetroDecker EV (2014–present) * ''Bus 9.4M'' single decker (2021–present, Indian market only) * ''Bus 12M'' single decker (2021–present, Indian market only) * E1 single decker (2022–present) * EiV 12 single decker (2022–present, Indian market only) * EiV 22 double decker (2022–present) ;Discontinued * CityPacer minibus (1985–1992, replaced by the MetroRider) * StarRider minibus (1987–1994, replaced by the MetroRider) ** ColumboRider integral variant for export to Sri Lanka (1987–1994, replaced by the MetroRider) * Delta single decker (1988–1999) * MetroRider minibus (1989–2000, replaced by Solo) * 9000-series minibus on Renault chassis for Leeds City Council (1990, replaced by the MetroRider) * Spectra double decker (1991–1997, low floor 1997–2005) * Vecta midibus (1991–1997) * Sigma (1994–1996, single-deck version of the Spectra) * Prisma (1995–1998) single decker, Mercedes front *
Excel ExCeL London (an abbreviation for Exhibition Centre London) is an exhibition centre, international convention centre and former hospital in the Custom House area of Newham, East London. It is situated on a site on the northern quay of the ...
(1995–1999) (Excel 2 1999–2004, replaced by Tempo) *
Solo Solo or SOLO may refer to: Arts and entertainment Comics * ''Solo'' (DC Comics), a DC comics series * Solo, a 1996 mini-series from Dark Horse Comics Characters * Han Solo, a ''Star Wars'' character * Jacen Solo, a Jedi in the non-canonical ''S ...
low floor midibus (1997–2012, replaced by restyled SR model) ** (Solo+ (2008) Concept only) ** (Solo EV 2009–2012 Replaced by restyled SR EV model) * Alero low floor minibus, (Alero 2001–2006, Alero Plus 2006–2008) * Irisbus Agora Line ((2002–2007) right-hand-drive version bodied by Optare, 23 were built for the UK) *
Tempo In musical terminology, tempo ( Italian, 'time'; plural ''tempos'', or ''tempi'' from the Italian plural) is the speed or pace of a given piece. In classical music, tempo is typically indicated with an instruction at the start of a piece (ofte ...
single decker (2004–2012) ** Tempo SR (2011–2020, Oceanian market only since 2017) * Versa, midibus between Solo and Tempo (2007–2018) * Esteem single decker (formerly East Lancs Esteem) (2008–2009) * Olympus double decker (formerly East Lancs Olympus) (2008–2011) *
Visionaire The VisionAire VA-10 Vantage is a prototype single-engined light business-jet (or "very light jet") designed and developed by the American company VisionAire Jets Corporation. Originally planned for production in the late 1990s, the original Visio ...
open-top double decker (formerly East Lancs Visionaire) (2008–2011) * OmniDekka double decker (formerly East Lancs Omnidekka) (2008–2011, only adopted by Nottingham City Transport) * Rapta double decker ((2009) Concept only)


Coaches

;Discontinued * Bonito * Toro * Solera * Soroco * Rapido * Viedo


Pick-up trucks

Current * eLCV Dost ** eLCV Bada Dost


References


''Bus & Coach Buyer'' issue 990 page 11


External links

*
Optare's official website

A useful listing of all bodies/complete buses built from 1985 to date

Transport Yorkshire Preservation Group, owners of various preserved Optare vehicles

Dennis Domino Buses, details of Optare's first design


details of Optare and Reading Transport {{Automotive industry in the United Kingdom Coachbuilders of the United Kingdom Companies based in Selby Companies formerly listed on the Alternative Investment Market Electric bus manufacturers Vehicle manufacturing companies established in 1985 1985 establishments in England Electric vehicle manufacturers of the United Kingdom