The Olympic posters are part of the greater promotion plan devised each time by the country hosting the
Olympic Games
The modern Olympic Games or Olympics (french: link=no, Jeux olympiques) are the leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a var ...
for the better and easier communication of this major sporting event. Olympic posters are closely associated with the place and time of the Games and reflect the social, cultural and sometimes the political context of the host country each time.
[Olympic Summer Games Posters from Athens 1896 to London 2012.]
/ref> The Organizing Committee of the host country usually announces an artistic contest for the creation of the posters. Then a special committee decides which entry will be the official poster of the Games. The design process is often given strict guidelines for content, since the committee has already decided the elements it wished to include in the design and the specific messages it must convey.
Although, today the creation of a poster is deemed necessary, in the first modern Olympic Games there were no posters specially designed for the Games. The first official poster that was specially designed for the Olympic Games, following the approval of the competent committee, was the poster for the 1912 Games held in Stockholm. The poster depicted the march of the nations represented by athletes holding their national flags. All posters are the property of the IOC
The International Olympic Committee (IOC; french: link=no, Comité international olympique, ''CIO'') is a non-governmental sports organisation based in Lausanne, Switzerland. It is constituted in the form of an association under the Swiss ...
.[Athens Info Guide.]
/ref>
Olympic posters
Summer Olympic poster designs
Winter Olympic poster designs
See also
* Olympic emblem
* Olympic symbols
The International Olympic Committee (IOC) uses icons, flags and symbols to elevate the Olympic Games. These symbols include those commonly used during Olympic competition—such as the flame, fanfare and theme—as well as those used throughout ...
References
External links
Athens Info Guide
- A list of past posters
Poster
A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both typography, textual and graphic elements, although a poster may be either wholly graphical or w ...
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