The Office of Digital Strategy (ODS) is an Executive Branch agency that promotes the U.S. president's messaging through traditional and social media. It is part of the

White House Office The White House Office is an entity within the Executive Office of the President of the United States (EOP). The White House Office is headed by the White House chief of staff, who is also the head of the Executive Office of the President. The ...

and is led by the assistant the president and director of digital strategy, who reports to the

White House Communications Director The White House communications director or White House director of communications, also known officially as Assistant to the President for Communications, is part of the senior staff of the president of the United States. The officeholder is resp ...

. The incumbent director is currently Rob Flaherty.

Role

The office's primary role is to manage Whitehouse.gov and all non-personal social media platforms of the incumbent president and vice president including

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...

, Snapchat and Instagram.

Obama administration

Nate Lubin headed the office for part of president

Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the ...

's tenure, Clay Dumas was the chief of staff for the Office of Digital Strategy, and Ashleigh Axios also worked in the office during Obama's presidency. Peter Welsch also had a role.

Trump administration

Ory Rinat was the chief digital officer for

Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of P ...

's administration. The Trump administration reworked the Whitehouse.gov website and manages various social media tools to communicate its messaging including

Biden administration

Rob Flaherty was appointed digital strategy director after serving on Joe Biden presidential campaign as digital director and as the digital director for the

Presidential transition of Joe Biden The presidential transition of Joe Biden began on November 7, 2020 and ended on January 20, 2021. Unlike previous presidential transitions, which normally take place during the roughly 10-week period between the election in the first week o ...

. The Office of Social Media, headed by

Dan Scavino Daniel Scavino Jr. is an American political adviser who served in the Trump administration as White House Deputy Chief of Staff for Communications from 2019 to 2021 and Director of Social Media from 2017 to 2021. Scavino previously was the gener ...

during the Trump administration, was transitioned back to the Office of Digital Strategy.

References

{{Reflist

External links

Section on whitehouse.gov
Executive Office of the President of the United States