Oasis is a non-carbonated bottled

soft drink A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a su ...

, a product of

Orangina Schweppes Orangina () is a lightly carbonated beverage made from carbonated water, 12% citrus juice (10% from concentrated Orange juice, orange, 2% from a combination of concentrated Lemon juice, lemon, concentrated mandarin orange, mandarin, and concentr ...

. In the UK it is manufactured by the Coca-Cola EuroPacific Partners in conjunction with Coca-Cola Company subsidiary Atlantic Industries and in the Republic of Ireland it is distributed by Coca-Cola HBC Ireland. It originated in

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...

Volvic Volvic () is a commune in the Puy-de-Dôme department in Auvergne in central France. The church at Volvic is dedicated to “St Priest” (Projectus), who is reputed to have been killed here in 676 AD. Population International relations Vo ...

in 1966 and initially distributed under the name 'Pulse', until flagging sales led to a rebrand and its current name 'Oasis' being introduced. The drink is described as a "fruit juice drink - with sugar and sweeteners". In May 2013, Oasis was imported to stores and supermarkets around the

Ivory Coast Ivory Coast, also known as Côte d'Ivoire, officially the Republic of Côte d'Ivoire, is a country on the southern coast of West Africa. Its capital is Yamoussoukro, in the centre of the country, while its largest city and economic centre is ...

, and by the end of 2013, Oasis was imported to stores and supermarkets around

Madagascar Madagascar (; mg, Madagasikara, ), officially the Republic of Madagascar ( mg, Repoblikan'i Madagasikara, links=no, ; french: République de Madagascar), is an island country in the Indian Ocean, approximately off the coast of East Africa ...

Advertising

Advertising campaigns for Oasis target adults and promote the drink as an alternative to water. The drink was promoted in a TV advertising campaign in Britain with the well-known entertainer and actor Mike Reid, who at the time was at the height of his fame as

Frank Butcher Frank Butcher is a fictional character from the BBC soap opera ''EastEnders'', played by Mike Reid (actor), Mike Reid. Frank makes his first appearance on-screen as a guest character in 1987, but due to a positive viewer reception, he is reintr ...

in ''

EastEnders ''EastEnders'' is a Television in the United Kingdom, British soap opera created by Julia Smith (producer), Julia Smith and Tony Holland which has been broadcast on BBC One since February 1985. Set in the fictional borough of Walford in the Ea ...

''. One phrase has been "Open, pour. Be yourself once more.". Oasis' advertising campaign "Run Cactus Kid Run" features a human-cactus hybrid known as Cactus Boy, as he goes on the run with his lover, a young girl from

Kansas Kansas () is a state in the Midwestern United States. Its capital is Topeka, and its largest city is Wichita. Kansas is a landlocked state bordered by Nebraska to the north; Missouri to the east; Oklahoma to the south; and Colorado to the ...

, Cactus Girl, who is pregnant with his strange cactus baby. These advertisements are loosely based on the film ''

Badlands Badlands are a type of dry terrain where softer sedimentary rocks and clay-rich soils have been extensively eroded."Badlands" in ''Chambers's Encyclopædia''. London: George Newnes, 1961, Vol. 2, p. 47. They are characterized by steep slopes, m ...

'', using the same music. Following 32 complaints, the advert was banned by the Advertising Standards Authority, citing it could have been interpreted as promoting teenage pregnancy. A follow-up campaign depicted Rubberduckzilla, a giant rubber duck who invades a Japanese city, destroying anything with water in its sight. A new campaign in 2011 featured a bottle of Oasis and a Scotch egg. In 2012, Oasis launched its new slogan, "Be Fruit".

Varieties

In April 2014, it was announced on many news websites that Coca-Cola UK will be entering the "on the go" squash market with their new Oasis Mighty Drops. These became available in mid-May with the flavours Mixed Berry, Mango and Raspberry Lemonade. On in at 2018 Coca-Cola European Partners (CCEP) is introducing a new range of flavoured waters, Oasis Aquashock and plans a brand refresh across its Oasis portfolio in May.

Mascots

These mascots are used in France

The fruits

* Alan anas : (voice

Franck Dubosc Franck Dubosc (; born 7 November 1963) is a French actor, comedian and stand-up artist. Dubosc occupies 94th place in the list of the most profitable actors of French cinema.

) * Mangue Debol : (voice Elie Semoun (2004-2012),

Willy Rovelli William "Willy" Rovelli (born 18 March 1975) is a French actor, writer, columnist, comedian, and television personality. He is the chef on the French television game show '' Fort Boyard''. Early life William Rovelli was born on 18 March 1975 in ...

(since 2012)) * Orange Preslé : (voice

Titouan Lamazou Titouan Lamazou is a French navigator, artist and writer, born on July 11, 1955 in Casablanca, Morocco. He was actually born Antoine Lamazou, he officially took the name Titouan Lamazou in 1986. After a stint at the Fine Arts, he went travelling ...

(2004-2012),

Arsène Mosca Arsène is a masculine French given name. It is derived from the Latin name ''Arsenius'', the Latinized form of the Greek name Ἀρσἐνιος (''Arsenios''), which means "male, virile". It has also been used as a surname. It may refer to: Gi ...

(since 2012)) * Enrico Labricot : (voice

Alain Gauthier Alain may refer to: People * Alain (given name), common given name, including list of persons and fictional characters with the name * Alain (surname) * "Alain", a pseudonym for cartoonist Daniel Brustlein * Alain, a standard author abbreviation u ...

(2004-2012),

Jeremy Michalak Jeremy may refer to: * Jeremy (given name), a given name * Jérémy, a French given name * ''Jeremy'' (film), a 1973 film * "Jeremy" (song), a song by Pearl Jam * Jeremy (snail), a left-coiled garden snail that died in 2017 * ''Jeremy'', a 1919 ...

(since 2012)) * Eva Lapèche : (Voice

Noelle Perma Noelle or Noëlle is the feminine form of the gender neutral name Noel. It derives from the old French Noël, "Christmas," a variant (and later a replacement) of nael, which itself derives from the Latin natalis, "birthday". Other nicknames a ...

(2004-2012), Jenny Del Pino (since 2012))

References

External links

{{Coca-Cola brands Coca-Cola brands Soft drinks