Nyan Cat
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Nyan Cat is a
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
video uploaded in April 2011, which became an
internet meme An Internet meme, commonly known simply as a meme ( ), is an idea, behavior, style, or image that is spread via the Internet, often through social media platforms. What is considered a meme may vary across different communities on the Internet ...
. The video merged a
Japanese pop J-pop ( ja, ジェイポップ, ''jeipoppu''; often stylized as J-POP; an abbreviated form of "Japanese popular music"), natively also known simply as , is the name for a form of popular music that entered the musical mainstream of Japan in the 1 ...
song with an animated cartoon cat with a Pop-Tart for a torso flying through space and leaving a
rainbow A rainbow is a meteorological phenomenon that is caused by reflection, refraction and dispersion of light in water droplets resulting in a spectrum of light appearing in the sky. It takes the form of a multicoloured circular arc. Rainbows c ...
trail behind. The video ranked at number five on the list of most viewed YouTube videos in 2011.


Origin


Animated GIF

On April 2, 2011, the GIF animation of the cat was posted by 25-year-old Christopher Torres of
Dallas Dallas () is the third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the fourth-largest metropolitan area in the United States at 7.5 million people. It is the largest city in and seat of Dallas County ...
,
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, who uses the name "prguitarman", on his website ''LOL-Comics''. Torres explained in an interview where the idea for the animation came from: "I was doing a donation drive for the
Red Cross The International Red Cross and Red Crescent Movement is a Humanitarianism, humanitarian movement with approximately 97 million Volunteering, volunteers, members and staff worldwide. It was founded to protect human life and health, to ensure re ...
and in-between drawings in my Livestream video chat, two different people mentioned I should draw a 'Pop Tart' and a 'cat'." In response, he created a hybrid image of a Pop-Tart and a cat, which was developed a few days later into the animated GIF. Nyan Cat was based on a real cat: Torres' pet cat Marty, who died in November 2012 from feline infectious peritonitis.


Song

The original version of the song "Nyanyanyanyanyanyanya!" was uploaded by user "daniwell" to the Japanese video site Niconico on July 25, 2010.ニコニコ動画(原宿).【初音ミク】Nyanyanyanyanyanyanya!【オリジナループ】. Fro
nicovideo.jp
July 25, 2010. Retrieved May 30, 2011.
The song features the
Vocaloid is a singing voice synthesizer software product. Its signal processing part was developed through a joint research project led by Kenmochi Hideki at the Pompeu Fabra University in Barcelona, Spain, in 2000 and was not originally intended to b ...
virtual singer
Hatsune Miku , also called Miku Hatsune, and officially code-named CV01, is a Vocaloid software voicebank developed by Crypton Future Media and its official anthropomorphic mascot character, a 16-year-old girl with long, turquoise twintails. Miku's pers ...
. The Japanese word is
onomatopoeic Onomatopoeia is the process of creating a word that phonetically imitates, resembles, or suggests the sound that it describes. Such a word itself is also called an onomatopoeia. Common onomatopoeias include animal noises such as ''oink'', ''m ...
, imitating the call of a cat (equivalent to English "
meow A meow or miaow is a cat vocalization. ''Meows'' may have diverse tones and are sometimes chattered, murmured or whispered. Adult cats rarely meow to each other, so an adult cat meowing to human beings is probably a post-domestication exten ...
"). The song was later included in the
rhythm game Rhythm game or rhythm action is a genre of music-themed action video game that challenges a player's sense of rhythm. Games in the genre typically focus on dance or the simulated performance of musical instruments, and require players to press ...
'' Hatsune Miku: Project DIVA F'', released by
Sega is a Japanese multinational video game and entertainment company headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe, are headquartered in Irvine, California and London, respectively. Its division ...
in August 2012. On January 30, 2011, a user named "Momomomo" uploaded a cover of "Nyanyanyanyanyanyanya!" featuring the UTAU voice Momone Momo. 【UTAU】Nyanyanyanyanyanyanya!【桃音モモ】【ミクカバー】 ‐ ニコニコ動画(原宿). Fro
nicovideo.jp
, January 31, 2011. Retrieved May 30, 2011.
The voice source used to create the Momone Momo voice was a Japanese woman named Momoko Fujimoto.


YouTube video

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
user "saraj00n" (whose real name is Sara June) combined the cat animation with the "Momomomo" version of the song "Nyanyanyanyanyanyanya!", and uploaded it to YouTube on April 5, 2011, three days after Torres had uploaded his animation, giving it the title "Nyan Cat". The video rapidly became a success after being featured on websites including G4 and
CollegeHumor CollegeHumor is an Internet comedy company based in Los Angeles. Aside from producing content for release on YouTube, it was also a former humor website owned by InterActiveCorp ( IAC) until January 2020, when IAC withdrew funding and the websi ...
. Christopher Torres said: "Originally, its name was Pop Tart Cat, and I will continue to call it so, but the Internet has reached a decision to name it Nyan Cat, and I'm happy with that choice, too." In March 2019, ownership of the YouTube channel hosting the original Nyan Cat video was transferred to
Means TV The Means Cooperative, or ''Means'', is an American anti-capitalist mass media worker cooperative. Means was founded in 2019 by filmmakers Naomi Burton and Nick Hayes in Detroit, Michigan as an expansion of their video production company Means of ...
, a
worker-owned A worker cooperative is a cooperative owned and self-managed by its workers. This control may mean a firm where every worker-owner participates in decision-making in a democratic fashion, or it may refer to one in which management is elected by ...
video streaming service.


Remastering and sale as an NFT

In February 2021, it was reported that the gif's original creator, Chris Torres, had created an updated version and sold it as a non-fungible token (NFT) for 300
ether In organic chemistry, ethers are a class of compounds that contain an ether group—an oxygen atom connected to two alkyl or aryl groups. They have the general formula , where R and R′ represent the alkyl or aryl groups. Ethers can again ...
, the equivalent of US$587,000 at the time of sale.


Reception

The Nyan Cat music video reached ninth place in ''
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''s top ten
viral video A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube as well as social media and email.Lu Jiang, Yajie Miao, Yi Yang, ZhenZhong Lan, Alexander H ...
s of April 2011, with 7.2 million total views. The original
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
video has received 199 million views . Nyan Cat won a
Webby Award The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators. Categories includ ...
in 2012 for "Meme of the Year". Due to the video's popularity, many new
remix A remix (or reorchestration) is a piece of media which has been altered or contorted from its original state by adding, removing, or changing pieces of the item. A song, piece of artwork, book, video, poem, or photograph can all be remixes. The o ...
es and cover versions have been made, some several hours long. There are also
ringtone A ringtone, ring tone or ring is the sound made by a telephone to indicate an incoming call. Originally referring to and made by the electromechanical striking of bells, the term now refers to any sound on any device alerting of a new incoming ...
s,
wallpapers Wallpaper is a material used in interior decoration to decorate the interior walls of domestic and public buildings. It is usually sold in rolls and is applied onto a wall using wallpaper paste. Wallpapers can come plain as "lining paper" (so ...
and
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created for
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s and devices, including a substitute for
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which would show up in various places such as the file transfer progress indicator in
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, following a request on the
subreddit Reddit (; stylized in all lowercase as reddit) is an American social news aggregation, content rating, and discussion website. Registered users (commonly referred to as "Redditors") submit content to the site such as links, text posts, images ...
"Somebody Make This". Video games were developed for iPhone,
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,
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, Android,
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, and HP webOS, and a variety of
flash game A browser game or a "flash game" is a video game that is played via the internet using a web browser. They are mostly free-to-play and can be single-player or multiplayer. Some browser games are also available as mobile apps, PC games, or on co ...
s such as "
Snake Snakes are elongated, limbless, carnivorous reptiles of the suborder Serpentes . Like all other squamates, snakes are ectothermic, amniote vertebrates covered in overlapping scales. Many species of snakes have skulls with several more ...
" replicas using the cat's rainbow tail. "Nyan Cat Adventure", by 21st Street Games, is an officially licensed game. An officially licensed
cryptocurrency A cryptocurrency, crypto-currency, or crypto is a digital currency designed to work as a medium of exchange through a computer network that is not reliant on any central authority, such as a government or bank, to uphold or maintain it. It i ...
entitled "Nyancoin" with the domain name nyanco.in (later nyan-coin.org) was launched in January 2014.


Website

Christopher Torres initially criticized the website www.nyan.cat, which originally featured a similar-looking cat with the pop tart replaced by a slice of toast, and the same background music. The site, which uses the
.cat .cat (pronounced in Catalan: ''punt cat'' ) is a sponsored top-level domain intended to be used to highlight the Catalan language. Its policy has been developed by ICANN anFundació puntCAT It was approved in September 2005. History Before . ...
sponsored top-level domain A sponsored top-level domain (sTLD) is one of the categories of top-level domains (TLDs) maintained by the Internet Assigned Numbers Authority (IANA) for use in the Domain Name System of the Internet, alongside country-code top-level domains (ccTLD) ...
, was described by Torres as "plagiarized". Since 2012 the website has been operated by Torres, and shows the authentic version of the cat.


Temporary DMCA takedown

On June 27, 2011, the original YouTube video was taken down from the site following a
Digital Millennium Copyright Act The Digital Millennium Copyright Act (DMCA) is a 1998 United States copyright law that implements two 1996 treaties of the World Intellectual Property Organization (WIPO). It criminalizes production and dissemination of technology, devices, or ...
complaint from someone claiming to be Torres. Torres immediately issued a statement on his website ''LOL-comics'' denying that he was the source of the complaint, and contacted Saraj00n and daniwell, who hold the copyright for the video and the song, in order to file a counter-complaint to YouTube. During the period that the video was unavailable for viewing, Torres received numerous abusive e-mails from people who wrongly believed that he had filed the DMCA complaint. On June 28, 2011, the Nyan Cat video was restored to YouTube.


Lawsuit

In May 2013, Christopher Torres and Charles Schmidt, the creators of Nyan Cat and Keyboard Cat respectively, jointly sued
5th Cell 5th Cell is an independently owned video game developer founded in 2003 as 5th Cell Media, LLC. led by Jeremiah Slaczka and Marius Falhbusch. The company is most well known for creating the '' Drawn to Life'' and '' Scribblenauts'' series. Overv ...
and Warner Bros. for
copyright infringement Copyright infringement (at times referred to as piracy) is the use of works protected by copyright without permission for a usage where such permission is required, thereby infringing certain exclusive rights granted to the copyright holder, ...
and
trademark infringement Trademark infringement is a violation of the exclusive rights attached to a trademark without the authorization of the trademark owner or any licensees (provided that such authorization was within the scope of the licence). Infringement may ...
over the appearance of these characters without permission in the '' Scribblenauts'' series of video games. Torres and Schmidt have registered copyrights on their characters and have pending trademark applications on the names. Torres released a statement saying that he had tried to obtain compensation from 5th Cell and Warner Bros. for commercial use of the character, but was "disrespected and snubbed" multiple times. The suit was settled in September 2013, with Torres and Schmidt being paid for the use of the characters.


See also

* ''
Robot Unicorn Attack ''Robot Unicorn Attack'' is an endless running video game released by Spritonin Media Games on February 4, 2010. In the first week after its release, the game garnered one million plays. Following Robot Unicorn Attack, Adult Swim released three ...
'' * ''
Techno Kitten Adventure ''Techno Kitten Adventure'' is a side-scrolling video game developed by 21st Street Games and published by creative design studio Elite Gudz for the iOS App Store, Xbox Live Indie Games market, Android Market and Windows Phone market. In the game ...
'' *
Cats and the Internet Images and videos of domestic cats make up some of the most viewed content on the World Wide Web, particularly image macros in the form of lolcats. ThoughtCatalog has described cats as the "unofficial mascot of the Internet". The subject has ...
*
List of Internet phenomena Social and cultural phenomena specific to the Internet include Internet memes, such as popular themes, catchphrases, images, viral videos, and jokes. When such fads and sensations occur online, they tend to grow rapidly and become more wides ...


References


External links

*
Nyan Cat on ''LOL-Comics''
the original GIF animation by prguitarman (Christopher Torres), April 2, 2011. * {{youtube, QH2-TGUlwu4, Nyan Cat, saraj00n (April 5, 2011) 2011 YouTube videos 2011 works Fictional cats Fictional characters introduced in 2011 Internet memes introduced in 2011 IOS games Viral videos Webby Award winners Xbox 360 games