''Nunca menos'' ( es, "Never less") is a 2011 Argentine political campaign television commercial, made in support of Néstor Kirchner, who died in 2010. It also supports the government of Cristina Fernández de Kirchner, who was reelected for a second term in the

2011 Argentine general election Argentina held national presidential and legislative elections on Sunday, 23 October 2011. Incumbent president Cristina Fernández de Kirchner of the Front for Victory won via landslide, with 54.11% of votes against Hermes Binner of Broad Progre ...

Development

The commercial was developed three months after the

death and state funeral of Néstor Kirchner Néstor Kirchner, former President of Argentina, died of heart failure on the morning of 27 October 2010 at the Jose Formenti hospital in El Calafate, Santa Cruz Province at the age of 60. Efforts to revive him were unsuccessful.

. The lyrics were written by Horacio Bouchoux, and the video includes 120 singers.Letra de "Nunca menos", la canción homenaje a Kirchner
The video features musician

Horacio Fontova Horacio González Fontova (30 October 1946 – 20 April 2020) was an Argentine actor, singer-songwriter and comedian. He was born in Buenos Aires. He was known for his roles in '' The Plague'' (1992), '' Aballay'' (2011) and ''Underdogs'' (2 ...

, legislators

Eric Calcagno Eric Calcagno y Maillmann (born 9 April 1967) is an Argentine sociologist, journalist, diplomat and politician. A member of the Justicialist Party, Calcagno served terms in both houses of the Argentine Congress, first as a Senator from 2007 to 201 ...

and Ariel Pasini, actors like

Víctor Laplace Víctor Laplace (born 30 May 1943) is an Argentina, Argentine film actor. Laplace was born in Tandil, Buenos Aires. The son of a watchmaking jeweler and a housewife. When he was 14, he started working as a metallurgist in a factory, there he als ...

, Gustavo Garzón and

Lito Cruz Lito Cruz (May 14, 1941 – December 19, 2017) was a prominent Argentine stage director and motion picture actor. Life and work Lito was born Oscar Alberto Cruz in the working-class La Plata suburb of Berisso in 1941, and began performing in lo ...

, and organizations such as "Descamisados" and "Negros de mierda". The copyright of the song was given to the youth organization ''

The Cámpora ''The'' () is a grammatical article in English, denoting persons or things that are already or about to be mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in En ...

''.

Political controversy

The

Radical Civic Union The Radical Civic Union ( es, Unión Cívica Radical, UCR) is a centrist and social-liberal political party in Argentina. It has been ideologically heterogeneous, ranging from social liberalism to social democracy. The UCR is a member of the So ...

(UCR) considers the commercial a violation of the law that regulates the political campaign. The law authorizes political commercials only during a certain time period, at television timeouts determined by the government (the purchase of advertisement time to host such commercials is not allowed), and within a defined time length. The government, however, has no restrictions in promoting government actions, educative, artistic or cultural works. The UCR considers that the "Nunca Menos" commercial can not be considered within the allowable exceptions, and that it is a clear act of forbidden proselitism, with an undeniable identification with the

Kirchnerist Kirchnerism ( es, Kirchnerismo ) is an Argentine political movement based on populist ideals formed by the supporters of Néstor Kirchner and his wife Cristina Fernández de Kirchner, who consecutively served as Presidents of Argentina. Althoug ...

political party, a misuse of the state treasury, seen as electoral campaign by all people, and not following any applicable laws.El nunca menos es la versión kirchnerista del Menem lo hizo
As a result, the UCR filled a

writ of amparo In most legal systems of the Spanish-speaking world, the writ of ("writ of protection"; also called , "appeal for protection", or , "judgement for protection") is a remedy for the protection of constitutional rights, found in certain jurisdicti ...

against the commercial.

Criticism

The video was criticised by periodist Ernesto Tenembaum because of not following the usual standards of political commercials: rather than highlighting positive aspects of the Kirchner administration, it focuses on negative things, without encouraging a will of improvement. The "Nunca menos" slogan thus becomes similar to a "this is better than nothing" slogan.¿Nunca menos?
The unusual length of the commercial, more than four minutes, goes against usual television standards for commercials, and may alienate independent voters against the government.

References

{{CFK Political campaign advertisements Néstor Kirchner Presidency of Cristina Fernández de Kirchner Propaganda in Argentina 2010s television commercials