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NIPPER (1884–1895) was a dog from Bristol
Bristol
, England, who served as the model for a painting by Francis Barraud
Francis Barraud
titled "His Master\'s Voice ". This image was the basis for the dog-and-gramophone commercial logo , one of the world's most famous used by several audio recording and associated company brands, including Berliner Gramophone and its various successors, affiliates, and successors, including Berliner's German subsidiary Deutsche Grammophon ; Berliner's American successor the Victor Talking Machine Co. (later known as RCA
RCA
Victor and then RCA Records ); Victor's Bluebird label; Zonophone
Zonophone
; Berliner's (and later Victor's) British affiliate the Gramophone Co. Ltd. (informally known as His Master's Voice) and its successors EMI and HMV
HMV
Retail Ltd. ; the Gramophone Co.'s German subsidiary Electrola ; Zonophone
Zonophone
; and onetime Victor subsidiary the Japan Victor Company (JVC) .

CONTENTS

* 1 Biography * 2 Advertising icon * 3 Logo
Logo
variations * 4 Legacy * 5 See also * 6 References * 7 External links

BIOGRAPHY

Nipper
Nipper
was born in 1884 in Bristol
Bristol
, England, and died in September 1895. He was a mixed-breed dog and probably part Jack Russell Terrier , although some sources suggest that he was a Smooth Fox Terrier , or "part Bull Terrier ". He was named Nipper
Nipper
because he would "nip" the backs of visitors' legs.

Nipper
Nipper
originally lived with his owner, Mark Henry Barraud, in the Prince's Theatre where Barraud was a scenery designer. When Barraud died in 1887, his brothers Philip and Francis took care of the dog. Nipper
Nipper
himself died of natural causes in 1895 and was buried in Kingston upon Thames
Kingston upon Thames
in Clarence Street, in a small park surrounded by magnolia trees. As time progressed the area was built upon, and a branch of Lloyds Bank now occupies the site. On the wall of the bank, just inside the entrance, a brass plaque commemorates the terrier that lies beneath the building.

On 10 March 2010, a small road near to the dog's resting place in Kingston upon Thames
Kingston upon Thames
was named Nipper
Nipper
Alley in commemoration of this resident.

ADVERTISING ICON

In 1898, three years after Nipper's death, Francis Barraud
Francis Barraud
, his last owner and brother of his first owner, painted a picture of Nipper listening intently to a wind-up Edison-Bell cylinder phonograph . Thinking the Edison-Bell Company located in New Jersey, USA, might find it useful, he presented it to James E. Hough, who promptly said, "Dogs don't listen to phonographs". On May 31, 1899, Barraud went to the Maiden Lane offices of The Gramophone Company with the intention of borrowing a brass horn to replace the original black horn on the painting. Manager William Barry Owen suggested that if the artist replaced the machine with a Berliner disc gramophone , that he would buy the painting. The image became the successful trademark of the Victor and HMV
HMV
record labels, HMV
HMV
music stores, and the Radio Corporation of America , after the acquisition of the Victor company in 1929. The trademark was registered by Berliner for use in the United States on July 10, 1900. (See His Master\'s Voice for a complete history of the brands based on Nipper.)

The slogan "His Master\'s Voice ", along with the painting, was sold to The Gramophone Company for 100 pounds sterling - 50 pounds for the copyright and 50 pounds for the painting itself. Francis Barraud
Francis Barraud
said : "It is difficult to say how the idea came to me beyond the fact that it suddenly occurred to me that to have my dog listening to the phonograph, with an intelligent and rather puzzled expression, and call it 'His Master's Voice' would make an excellent subject. We had a phonograph and I often noticed how puzzled he was to make out where the voice came from. It certainly was the happiest thought I ever had." The original oil painting hung in the EMI board room in Hayes, Middlesex , for many years.

LOGO VARIATIONS

The revised painting substitutes a disc gramophone

1910 Deutsche Grammophon logo on Swedish disc

1910 British Gramophone Company

1921 Victor Talking Machine company ad

Revised RCA
RCA
Nipper
Nipper
logo introduced in 1977

JVC
JVC
Nipper
Nipper
logo

HMV
HMV
Nipper
Nipper
logo

LEGACY

The Nipper
Nipper
stained glass atop the " Nipper Building
Nipper Building
", the former RCA
RCA
Building 17 in Camden, New Jersey. This photo, taken from inside the tower, shows the 2003 replacement of the 1979 replacement of the 1915 original glass

The iconic image of a mixed fox/bull terrier, Nipper, looking into a phonograph became an international symbol of quality and excellence for the Victor Talking Machine Company . Nipper
Nipper
lives on through the brand names; he even appeared in ads on television with his "son", a puppy named Chipper who was added to the RCA
RCA
family in 1991. Real dogs continue to play the roles of Nipper
Nipper
and Chipper, but Chipper has to be replaced much more frequently, since his character is a puppy.

Nipper
Nipper
continues to be the mascot of HMV
HMV
stores in countries where the entertainment retailer has the rights to him. Both RCA Records and EMI have deemphasized Nipper
Nipper
in the global music market due to the fragmented ownership of the trademark.

Victor Company of Japan ( JVC
JVC
) also uses the logo within Japan, which includes the "His Master's Voice" slogan.

A huge, four-ton Nipper
Nipper
can be seen on the roof of the old RTA (former RCA
RCA
distributor) building now owned by Arnoff Moving this building, part of the University of Bristol
Bristol
, stands near the site of the old Prince's Theatre. RCA
RCA
Nipper
Nipper
atop the old RCA
RCA
building, Broadway, Albany, New York
Albany, New York
Nipper
Nipper
above a doorway of the Merchant Venturers Building in Bristol
Bristol

A life-size ornament of Nipper
Nipper
appears in the music video to Cyndi Lauper 's song "Time After Time ."

Nipper
Nipper
has also been the subject of parodies . One example can be found on the cover of the 1982 bootleg compilation album Elvis\' Greatest Shit , a collection of recordings that, in the bootlegger's opinion, were among the worst that Elvis Presley made. The album's putative record company was " Dog
Dog
Vomit" instead of RCA
RCA
Victor, Presley's label during almost all of his career, and its logo featured a dog resembling Nipper