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Nipper
Nipper
(1884–1895) was a dog from Bristol, England, who served as the model for a painting by Francis Barraud
Francis Barraud
titled "His Master's Voice". This image was the basis for the dog-and-gramophone commercial logo, one of the world's most famous used by several audio recording and associated company brands, including Berliner Gramophone
Berliner Gramophone
and its various successors, affiliates, and successors, including Berliner's German subsidiary Deutsche Grammophon; Berliner's American successor the Victor Talking Machine
Victor Talking Machine
Co. (later known as RCA
RCA
Victor and then RCA Records); Victor's Bluebird label; Zonophone; Berliner's (and later Victor's) British affiliate the Gramophone Co. Ltd. (informally known as His Master's Voice) and its successors EMI
EMI
and HMV
HMV
Retail Ltd.; the Gramophone Co.'s German subsidiary Electrola; Zonophone; and onetime Victor subsidiary the Japan Victor Company (JVC).

Contents

1 Biography 2 Advertising icon 3 Logo
Logo
variations 4 Legacy 5 See also 6 References 7 External links

Biography[edit] Nipper
Nipper
was born in 1884 in Bristol, England, and died in September 1895.[1] He was a mixed-breed dog and probably part Jack Russell Terrier,[2] although some sources suggest that he was a Smooth Fox Terrier,[3] or "part Bull Terrier".[4] He was named Nipper
Nipper
because he would "nip" the backs of visitors' legs.[5] Nipper
Nipper
originally lived with his owner, Mark Henry Barraud, in the Prince's Theatre where Barraud was a scenery designer.[6] When Barraud died in 1887, his brothers Philip and Francis took care of the dog. Nipper
Nipper
himself died of natural causes in 1895 and was buried in Kingston upon Thames
Kingston upon Thames
in Clarence Street, in a small park surrounded by magnolia trees. As time progressed the area was built upon, and a branch of Lloyds Bank
Lloyds Bank
now occupies the site. On the wall of the bank, just inside the entrance, a brass plaque commemorates the terrier that lies beneath the building.[7] On 10 March 2010, a small road near to the dog's resting place in Kingston upon Thames
Kingston upon Thames
was named Nipper
Nipper
Alley in commemoration of this resident.[8] Advertising icon[edit] In 1898, three years after Nipper's death, Francis Barraud, his last owner and brother of his first owner, painted a picture of Nipper listening intently to a wind-up Edison-Bell
Edison-Bell
cylinder phonograph. Thinking the Edison-Bell
Edison-Bell
Company located in New Jersey, USA,[5] might find it useful, he presented it to James E. Hough, who promptly said, "Dogs don't listen to phonographs". On May 31, 1899, Barraud went to the Maiden Lane offices of The Gramophone Company
Gramophone Company
with the intention of borrowing a brass horn to replace the original black horn on the painting. Manager William Barry Owen suggested that if the artist replaced the machine with a Berliner disc gramophone, that he would buy the painting. The image became the successful trademark of the Victor and HMV
HMV
record labels, HMV
HMV
music stores, and the Radio Corporation of America, after the acquisition of the Victor company in 1929. The trademark was registered by Berliner for use in the United States on July 10, 1900.[9] (See His Master's Voice
His Master's Voice
for a complete history of the brands based on Nipper.) The slogan "His Master's Voice", along with the painting, was sold to The Gramophone Company
Gramophone Company
for 100 pounds sterling - 50 pounds for the copyright and 50 pounds for the painting itself.[10] Francis Barraud said : "It is difficult to say how the idea came to me beyond the fact that it suddenly occurred to me that to have my dog listening to the phonograph, with an intelligent and rather puzzled expression, and call it 'His Master's Voice' would make an excellent subject. We had a phonograph and I often noticed how puzzled he was to make out where the voice came from. It certainly was the happiest thought I ever had."[11] The original oil painting hung in the EMI
EMI
board room in Hayes, Middlesex, for many years. Logo
Logo
variations[edit]

The revised painting substitutes a disc gramophone 

1910 Deutsche Grammophon
Deutsche Grammophon
logo on Swedish disc 

1910 British Gramophone Company 

1921 Victor Talking Machine
Victor Talking Machine
company advertisement 

Revised RCA
RCA
Nipper
Nipper
logo introduced in 1977 

JVC
JVC
Nipper
Nipper
logo 

HMV
HMV
Nipper
Nipper
logo 

Legacy[edit]

The Nipper
Nipper
stained glass atop the " Nipper
Nipper
Building", the former RCA Building 17 in Camden, New Jersey. This photo, taken from inside the tower, shows the 2003 replacement of the 1979 replacement of the 1915 original glass

The iconic image of a mixed fox/bull terrier, Nipper, looking into a phonograph became an international symbol of quality and excellence for the Victor Talking Machine
Victor Talking Machine
Company.[12] Nipper
Nipper
lives on through the brand names; he even appeared in ads on television with his "son", a puppy named Chipper who was added to the RCA
RCA
family in 1991.[13] Real dogs continue to play the roles of Nipper
Nipper
and Chipper, but Chipper has to be replaced much more frequently, since his character is a puppy. Nipper
Nipper
continues to be the mascot of HMV
HMV
stores in countries where the entertainment retailer has the rights to him. Both RCA Records
RCA Records
and EMI have deemphasized Nipper
Nipper
in the global music market due to the fragmented ownership of the trademark. Victor Company of Japan (JVC) also uses the logo within Japan, which includes the "His Master's Voice" slogan. A huge, four-ton Nipper
Nipper
can be seen on the roof of the old RTA (former RCA
RCA
distributor) building now owned by Arnoff Moving & Storage[14] and located at 991 Broadway in Albany, New York.[11] A second slightly smaller one was purchased by Jim Wells from RCA
RCA
in Baltimore for $1. After spending many years on private property in Nipper
Nipper
Park in Merrifield, Virginia, perched over Lee Highway
Lee Highway
(U.S. Route 29), has now been returned to Baltimore, Maryland, where it originally graced the former RCA
RCA
Building on Russell Street. Nipper
Nipper
now sits atop the Maryland Historical Society
Maryland Historical Society
building at Park Avenue and West Centre Street in Baltimore. Though smaller than the Albany Nipper, Baltimore's is the only one of the two to include a gramophone for Nipper
Nipper
to listen to. The Baltimore Nipper
Nipper
was saved when the Virginia site where he briefly resided was sold to developers. It is currently the location of a group of townhomes. The street leading to the development is named Nipper
Nipper
Way.[15] A small statue of Nipper
Nipper
can be seen perched above a doorway in the Merchant Venturers Building on the corner of Park Row and Woodland Road in Bristol; this building, part of the University of Bristol, stands near the site of the old Prince's Theatre.

RCA
RCA
Nipper
Nipper
atop the old RCA
RCA
building, Broadway, Albany, New York

Nipper
Nipper
above a doorway of the Merchant Venturers Building in Bristol

A life-size ornament of Nipper
Nipper
appears in the music video to Cyndi Lauper's song "Time After Time." Nipper
Nipper
has also been the subject of parodies. One example can be found on the cover of the 1982 bootleg compilation album Elvis' Greatest Shit, a collection of recordings that, in the bootlegger's opinion, were among the worst that Elvis Presley
Elvis Presley
made. The album's putative record company was " Dog
Dog
Vomit" instead of RCA
RCA
Victor, Presley's label during almost all of his career, and its logo featured a dog resembling Nipper
Nipper
vomiting into a gramophone. Currently, as of May 2017, the City of Albany is holding a contest for various groups or artists to submit designs for creative, painted Nipper
Nipper
statues to be placed throughout the City. Ten of the contestants will be chosen to create ten Nipper
Nipper
statues - which will be displayed for one year and then auctioned off for charity.[16] See also[edit]

RCA His Master's Voice Victor Talking Machine
Victor Talking Machine
Company

References[edit]

Nipper
Nipper
as used by HMV
HMV
record stores

^ History of Nipper ^ BBC suggests that he may have been a Jack Russell ^ Fudge, Erica (2002). Animal. London: Reaktion. p. 67. ISBN 978-1-86189-134-1.  ^ Cunliffe, Juliette (2000). The Encyclopedia of Dog
Dog
Breeds. Bath, England: Parragon. p. 122. ISBN 978-0-7525-4161-7.  ^ a b "the nipper saga". designboom. Archived from the original on 24 September 2015. Retrieved 7 December 2011.  ^ "The History of the Department of Computer Science". Retrieved 19 December 2012.  ^ http://www.londondogforum.co.uk/nipper-his-masters-voice-c294.html Nipper
Nipper
- His Master's Voice
His Master's Voice
- The London Dog
Dog
Forum ^ Surrey Comet News: Kingston's Toilet Gallery alley named after HMV dog Nipper
Nipper
(Posted: January 1, 2010) ^ Vaclav Smil, Creating the Twentieth Century: Technical Innovations of 1867–1914 and Their Lasting Impact (Oxford University Press, 2005), p240 ^ Petts, Leonard. (1973). The Story of "Nipper" and the "His Master's Voice" Francis Barraud's painting. Talking Machine Review, 19 Glendale Road Bournemouth BH6 4JA England. SBN 902338161 ^ a b Rolfs, Joan & Robin. (2007). Nipper
Nipper
Collectibles, The RCA Victor Trademark Dog. Audio Antique LLC, USA. ISBN 978-1-932433-82-1 ^ "Johnson Victrola Museum, Dover, Delaware".  ^ Chipper[permanent dead link] ^ "About Us". Arnoff Moving & Storage - New York's Hudson Valley Mover of Choice. Retrieved 14 June 2011.  ^ Maps.google.com ^ Barnes, Steve (13 July 2017). "Albany summer street exhibit features Nipper
Nipper
statues". Times Union. Retrieved 3 September 2017. 

External links[edit]

Wikimedia Commons
Wikimedia Commons
has media related to: Nipper
Nipper
(category)

"Little Nipper" background at RCA
RCA
Global Communications, New York City Nipper
Nipper
at Curlie (based on DMOZ) RTA Bu

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