Nine Percent
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Nine Percent (Chinese: 百分九少年; commonly stylized as NINE PERCENT) was a nine-member Chinese
boy group A boy band is loosely defined as a vocal group consisting of young male singers, usually in their teenage years or in their twenties at the time of formation. Generally, boy bands perform love songs marketed towards girls and young women. Many ...
formed by the survival show ''
Idol Producer ''Idol Producer'' (), is a 2018 Chinese reality boy group survival show, which premiered on January 19, 2018 on iQIYI. It is presented by Lay Zhang with Li Ronghao, Jackson Wang, MC Jin, Cheng Xiao and Zhou Jieqiong serving as mentors. On April ...
'' by iQIYI on April 6, 2018. The group was scheduled to promote for 18 months since formation. Nine Percent rocked the Chinese entertainment industry in the few months they existed, experiencing a truly meteoric rise in popularity in the short time since the group’s formation. Fans of Nine Percent are estimated to have generated some 20 million RMB of Idol Producer’s revenue, with their debut album ''To The Nines'' earning more than 10 million RMB in China alone.


History

In 2018, Nine Percent (百分九少年) was formed from the survival show ''
Idol Producer ''Idol Producer'' (), is a 2018 Chinese reality boy group survival show, which premiered on January 19, 2018 on iQIYI. It is presented by Lay Zhang with Li Ronghao, Jackson Wang, MC Jin, Cheng Xiao and Zhou Jieqiong serving as mentors. On April ...
'' where the audience voted for the group's members. This ran from January 19 to April 6, 2018. The group consisted of
Cai Xukun Cai Xukun (born August 2, 1998), better known by the Mononymous person, mononym Kun (stylized as KUN), is a Chinese singer-songwriter, dancer and rapper. He debuted as a member of SWIN and its sub-unit SWIN-S on October 18, 2016, after participa ...
(蔡徐坤),
Chen Linong Chen Linong (, born October 3, 2000) is a Taiwanese singer and actor active in mainland China. He took part in the Chinese survival show '' Idol Producer'' and debuted as a member of Chinese boy group Nine Percent as a vocalist. He released h ...
(陈立农),
Fan Chengcheng Fan Chengcheng (; born 16 June 2000) is a Chinese singer, rapper and actor. He is a former member of the Chinese boy group Nine Percent and a member of Yuehua's NEXT. Early life Fan was born on 16 June 2000 in Qingdao, Shandong. Caree ...
(范丞丞),
Justin Justin may refer to: People * Justin (name), including a list of persons with the given name Justin * Justin (historian), a Latin historian who lived under the Roman Empire * Justin I (c. 450–527), or ''Flavius Iustinius Augustus'', Eastern Rom ...
(黄明昊),
Lin Yanjun Lin Yanjun (; born August 24, 1995), also known as Evan Lin, is a Taiwanese singer, rapper and actor. He debuted as a member of temporary Chinese boy group Nine Percent on April 6, 2018, through Chinese survival show ''Idol Producer''. He is bes ...
(林彦俊),
Zhu Zhengting Zhu Zhengting (, born March 18, 1996) is a Chinese singer and actor. He took part in the talent show ''Produce 101 Season 2'' in 2017, and debuted as a member of limited boy band Nine Percent on April 6, 2018 through the Chinese talent show '' I ...
(朱正廷),
Wang Ziyi Wang Ziyi (; born July 13, 1996), also known as BOOGIE, is a Chinese rapper, dancer and singer. He is a member of C-pop boy group BBT and former member of Chinese boy group Nine Percent. He is known for his participation as a trainee under Simp ...
(王子异), Xiao Gui (小鬼), and You Zhangjing (尤长靖).


First public performance and Debut with ''To the Nines''

After their debut stage in
Idol Producer ''Idol Producer'' (), is a 2018 Chinese reality boy group survival show, which premiered on January 19, 2018 on iQIYI. It is presented by Lay Zhang with Li Ronghao, Jackson Wang, MC Jin, Cheng Xiao and Zhou Jieqiong serving as mentors. On April ...
, they were then sent to Los Angeles for further training for half a month.
Rodney Jerkins Rodney Roy Jerkins (born July 29, 1977), also known by his stage name Darkchild, is an American record producer, rapper, and songwriter. He has collaborated with a broad range of popular artists. Jerkins has won multiple Grammy Awards. Among hi ...
and Christopher Scott were two of their mentors, and they debuted with the 8 original songs during the second half of the competition, they held their first public performance in
Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flow ...
in May with those songs. On May 25, their official Weibo account announced that the members decided to name their fans "Nine's" and chose to be represented by the colours PANTONE325C and PANTONE7456C . They released their debut album ''To the Nines'' on November 12, 2018. They gave their first live performance at M space, a music venue in
Beijing } Beijing ( ; ; ), alternatively romanized as Peking ( ), is the capital of the People's Republic of China. It is the center of power and development of the country. Beijing is the world's most populous national capital city, with over 21 ...
, to a group of 500 fans. The show was also live-streamed through the online platforms hosted by the
Tencent Music Entertainment Group Tencent Music Entertainment Group () is a company that develops music streaming services for the Chinese market. Tencent Music's apps include QQ Music, Kugou, Kuwo, and WeSing; which have more than 800 million active users and 120 million payi ...
, including
QQ Music QQ Music () is one of the three Chinese freemium music streaming services owned by Tencent Music, a joint venture between Tencent and Spotify. As of 2018, the service is set to reach over 700 million users with an estimated 120 million subscribe ...
, Kuwo and Kugou, which racked up over 15 million clicks. Within 3 days of the album being released it made almost 8 million yuan ($1.15 million) in sales through
Tencent Music Tencent Music Entertainment Group () is a company that develops music streaming services for the Chinese market. Tencent Music's apps include QQ Music, Kugou, Kuwo, and WeSing; which have more than 800 million active users and 120 million payi ...
's online platforms selling for 20 yuan a download. The album also accumulated almost a million digital sales and landed at No. 2 on the Billboard China V chart.


2019: ''More Than Forever,'' and disbandment

On September 23, 2019, the poster for the group's farewell show, ''More Than Forever'', was dropped. The documentary showed the members prepare themselves for their final performance with each member having a chance to express their feelings after being together for 18 months and how they felt fortunate for getting to know each other. A day later on September 24 the group's new album, also named , was announced to come out on September 26 and will feature 9 solo tracks from each of the members. On October 6, 2019, the group officially disbanded and on October 12, they held their farewell concert in
Guangzhou Guangzhou (, ; ; or ; ), also known as Canton () and alternatively romanized as Kwongchow or Kwangchow, is the capital and largest city of Guangdong province in southern China. Located on the Pearl River about north-northwest of Hong Kon ...
. The livestream of the concert, which was made available to iQiyi VIP members, garnered 400 million in likes and more than 1.2 million views at one point. On Chinese social media, approximately 80,000 iQiyi VIP members participated in the concert's online activity while 8 topics related to the concert made it onto Weibo's - China's version of Twitter - list of trending topics, which in total gathered an accumulated readership of over 1 billion.


Controversy over lack of promotions

In August and October 2018, many netizens criticized iQIYI for failing to provide more opportunities to some of the members of the group. The lack of group performances and members' tendency to work on their own led fans to suspect the group Nine Percent might exist in name only. This caused some to believe that the group's company lacked a vision for the future in terms of music, instead of producing music, individual members had been busy with their own activities such as filming TV series and appearing on variety shows. Even presenter
He Jiong He Jiong (, born 28 April 1974) is a Chinese television host, singer, actor, director and a former Arabic lecturer in Beijing Foreign Studies University. In 2020, he ranked 53rd on ''Forbes'' China Celebrity 100 list. Early life and education ...
joked on an episode of ''
Who's the Murderer ''Who's The Murderer'' () is a Chinese variety program produced by Mango TV. The show features the main cast of He Jiong, Sa Beining, as well as resident guests Wang Ou, Gui Gui (Emma Wu) and Bai Jingting. The show was licensed by JTBC's ''Crime ...
'' that it's very common in China for boy bands to spend a lot of time appearing on food shows. Despite being a phenomenal success, the group was mocked for lacking a sense of unity as only a few members, like
Cai Xukun Cai Xukun (born August 2, 1998), better known by the Mononymous person, mononym Kun (stylized as KUN), is a Chinese singer-songwriter, dancer and rapper. He debuted as a member of SWIN and its sub-unit SWIN-S on October 18, 2016, after participa ...
and
Chen Linong Chen Linong (, born October 3, 2000) is a Taiwanese singer and actor active in mainland China. He took part in the Chinese survival show '' Idol Producer'' and debuted as a member of Chinese boy group Nine Percent as a vocalist. He released h ...
, earned noticeable fame with a loyal fanbase. Most fans blamed the company, Idol Century, for their poor management of the group, 55% of Idol Century's shares are owned by iQiyi and had only been around for a while after ''
Idol Producer ''Idol Producer'' (), is a 2018 Chinese reality boy group survival show, which premiered on January 19, 2018 on iQIYI. It is presented by Lay Zhang with Li Ronghao, Jackson Wang, MC Jin, Cheng Xiao and Zhou Jieqiong serving as mentors. On April ...
'' had ended. Fans criticised the company for immediately holding fan meetings and concerts for the group with the same tracks from the show, without releasing a new album. A little after Nine Percent had debuted, Yuehua debuted their newest boy group
NEXT Next may refer to: Arts and entertainment Film * ''Next'' (1990 film), an animated short about William Shakespeare * ''Next'' (2007 film), a sci-fi film starring Nicolas Cage * '' Next: A Primer on Urban Painting'', a 2005 documentary film Lit ...
(formerly known as NEX7) with members
Zhu Zhengting Zhu Zhengting (, born March 18, 1996) is a Chinese singer and actor. He took part in the talent show ''Produce 101 Season 2'' in 2017, and debuted as a member of limited boy band Nine Percent on April 6, 2018 through the Chinese talent show '' I ...
,
Fan Chengcheng Fan Chengcheng (; born 16 June 2000) is a Chinese singer, rapper and actor. He is a former member of the Chinese boy group Nine Percent and a member of Yuehua's NEXT. Early life Fan was born on 16 June 2000 in Qingdao, Shandong. Caree ...
and
Justin Justin may refer to: People * Justin (name), including a list of persons with the given name Justin * Justin (historian), a Latin historian who lived under the Roman Empire * Justin I (c. 450–527), or ''Flavius Iustinius Augustus'', Eastern Rom ...
which resulted in them being more involved in
NEXT Next may refer to: Arts and entertainment Film * ''Next'' (1990 film), an animated short about William Shakespeare * ''Next'' (2007 film), a sci-fi film starring Nicolas Cage * '' Next: A Primer on Urban Painting'', a 2005 documentary film Lit ...
than in Nine Percent. According to an article from one of China's biggest social platforms,
Weibo Weibo may refer to: * Microblogging in China, or China-based microblogging services (), including: ** NetEase Weibo (), launched by NetEase ** People's Weibo (), launched by ''People's Daily'' ** Phoenix Weibo (), launched by Phoenix Television ** W ...
, it's said that the members were more like solo singers or actors than members of a group due to the lack of promotion Nine Percent received. Even in their final album ''More Than Forever'' it was pointed out that there were no songs sung by the members as a group, which led to there being more fans who liked only one or a few members of the group than there being fans who liked the group as a whole.


Discography


Studio albums


Singles


Other charted songs


Filmography


Television shows


Awards and nominations


Concerts and tours


Headlining concerts

* THX with Love (2018) * 专辑分享会 (2018) * More Than Forever Final Concert 定的记忆(2019)


Notes


References


External links

* * {{authority control Idol Producer Chinese boy bands Mandopop musical groups Chinese pop music groups Chinese dance music groups Mandarin-language singers 2018 establishments in China Musical groups established in 2018 Idol Producer contestants