is a Japanese

fashion design Fashion design is the Art (skill), art of applying design, aesthetics, clothing construction and natural beauty to clothing and its Fashion accessory, accessories. It is influenced by culture and different trends, and has varied over time and plac ...

er,

disc jockey A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include Radio personality, radio DJs (who host programs on music radio stations), club DJs (who work at a nightclub or music f ...

(DJ),

record producer A record producer is a recording project's creative and technical leader, commanding studio time and coaching artists, and in popular genres typically creates the song's very sound and structure.Virgil Moorefield"Introduction" ''The Producer as ...

and

entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values th ...

. He is best known as the creator of the urban clothing line

A Bathing Ape A Bathing Ape (or BAPE) is a Japanese fashion brand founded by Nigo (Tomoaki Nagao) in Ura-Harajuku in 1993.David FischerNIGO Announces His Definitive Departure from BAPE''highsnobiety'', May 25, 2013

(Bape) and currently serves as creative director for

Kenzo is a common masculine Japanese given name. Possible writings Kenzō can be written using different kanji characters and can mean: *賢三, "wise, three" *健三, "healthy, three" *謙三, "humble, three" *健想, "healthy, concept" *建造, "bu ...

. Additionally he is a member of the Japanese group

Teriyaki Boyz Teriyaki Boyz are a Japanese hip hop group from Yokohama, Japan. History The group consists of Keisuke Ogihara, Ilmari and Ryo-Z from Rip Slyme, Verbal (rapper), Verbal from M-Flo, rapper Wise (rapper), Wise and Nigo, the DJ and founder of the ...

, serving as their official in-house DJ since the group's 2005 debut.

Fashion background

Nigo's venture into fashion started in a small store selling a few Bape T-shirts and camouflage print hoodies, which became very popular among teenagers. In 2002, Nigo released the Bapesta sneaker, which according to BBC presenter

Jonathan Ross Jonathan Stephen Ross (born 17 November 1960) is an English broadcaster, film critic, comedian, actor, writer, and producer. He presented the BBC One chat show ''Friday Night with Jonathan Ross'' during the 2000s, hosted his own radio show on ...

, later became the "epitome of collectable footwear". The sneaker resembles Nike's Air Force 1 design, but instead of the swoosh on the side, it has Nigo's Bapesta logo, a star with a lightning zap extending out of it. In the cover news of the April issue of the trend magazine ''WWD'' for Japan, Bape's boss Nigo (formerly known as Tomoaki Nagao) announced that he is about to leave and he will be leaving with Takahashi UC (Undercover) designer Jun Takahashi. Nowhere, established on April 1, 1993, no longer serves as the designer of Bape. Nigo himself also established his personal new company Nigold on April 4, 2009. In 2003, Nigo partnered with

Pharrell Williams Pharrell Lanscilo Williams (; born April 5, 1973) is an American record producer, rapper, singer, and songwriter. Alongside close colleague Chad Hugo, he formed the hip hop and R&B production duo the Neptunes in the early 1990s, with whom he ...

to create and launch the streetwear brands

Billionaire Boys Club The Billionaire Boys Club was an investing and social club organized in 1983 by Joseph Henry Hunt (born Joseph Henry Gamsky) in Southern California. It was originally simply named "BBC", the initials of Bombay Bicycle Club, a restaurant Hunt had ...

and

Ice Cream Ice cream is a sweetened frozen food typically eaten as a snack or dessert. It may be made from milk or cream and is flavoured with a sweetener, either sugar or an alternative, and a spice, such as cocoa or vanilla, or with fruit such as str ...

footwear. In 2010, he launched his new brand Human Made. In 2014, Nigo became the creative director for Uniqlo's UT brand. In 2020, Nigo partnered with Luxury brand

Louis Vuitton Louis Vuitton Malletier, commonly known as Louis Vuitton (, ), is a French high-end Luxury goods, luxury fashion house and company founded in 1854 by Louis Vuitton (designer), Louis Vuitton. The label's LV monogram appears on most of its produc ...

alongside

Virgil Abloh Virgil Abloh (; September 30, 1980 – November 28, 2021) was an American fashion designer and entrepreneur. He was the artistic director of Louis Vuitton's menswear collection beginning in 2018, and was given increased creative responsibilitie ...

to create a capsule collection. In September 2021,

appointed Nigo as its new artistic director.

Musical and entertainment background

Nigo has been associated with popular rap and hip hop artists such as

Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...

and

. He is the DJ of the Japanese hip hop group

and is also owner of Bape Sounds record label. He also has an

MTV Japan MTV Japan (Music Television Japan) is the Japanese version of the cable television network based in Japan. It is a subsidiary of Paramount Networks Japan K.K., and was launched on November 15, 1993. It can be viewed on cable television, SKY Perfe ...

show which he created called ''Nigoldeneye''. Together with BiS manager Watanabe Junnosuke, Nigo is the producer and manager for the female pop group

Billie Idle Billie Idle (stylized as BILLIE IDLE®) was a Japanese alternative idol girl group founded in 2015. They debuted on April 1, 2015, with the album, ''Idle Gossip''. They disbanded at the end of 2019. History On Juy 8, 2014, during the disbandm ...

. His involvement with the group began in 2014, when he directed a music video for BiS' song "Nerve", and after the group disbanded, Nigo and Watanabe offered BiS members First Summer Uika and Hirano Nozomi the chance to join their new project, Billie Idle. The group debuted in 2014 with the album "Idle Gossip", for which Nigo is the executive producer. On January 28, 2022, Nigo and

ASAP Rocky Rakim Athelaston Mayers (born October 3, 1988), known professionally as ASAP Rocky ( ; stylized as A$AP Rocky), is an American rapper, music producer and record executive. Born and raised in Harlem, he embarked on his musical career as a membe ...

released the song "Arya", serving as the lead single for Nigo's album, '' I Know Nigo!'', released via

Victor Victor Worldwide Steven William Victor (born September 6, 1980) is a Haitian-American record executive, artist manager, music publisher, and A&R representative. He is the founder & CEO of Victor Victor Worldwide and SVP of A&R at Universal Music Group. He forme ...

and

Republic Records Republic Records is a New York City–based American record label owned by Universal Music Group (UMG). It was founded by Avery Lipman and Monte Lipman as an independent label in 1995, and was acquired by UMG in 2000. Republic was initially an ...

on March 25, 2022. It marks Nigo's first solo album since 2005's ''Nigo Presents: Return of the Ape Sounds''. ''I Know Nigo!'' was co-executive produced by Nigo alongside Pharrell Williams. Williams and Nigo had first collaborated nearly two decades earlier, when

the Neptunes The Neptunes are an American songwriting and production duo composed of Pharrell Williams and Chad Hugo, formed in Virginia Beach, Virginia, in 1992. Williams often provides additional vocals on records and appears in the duo's music videos, ...

contributed production to '' Beef or Chicken''. The album's second single, titled "Want It Bad", was released in collaboration with American musician

Kid Cudi Scott Ramon Seguro Mescudi (born January 30, 1984), also known by his stage name Kid Cudi ( ), is an American rapper, singer, songwriter, record producer, actor and fashion designer. Born and raised in Cleveland, Ohio, Cudi would move to New Yo ...

. The album includes guest appearances from

Tyler, the Creator Tyler Gregory Okonma (born March 6, 1991), known professionally as Tyler, the Creator, is an American rapper and record producer. He is one of the founding members of the music collective Odd Future. Okonma self-released his debut mixtape Bast ...

Clipse Clipse, also known as The Clipse, is an American hip hop duo, chiefly active from 1994 to 2010. It consists of brothers Gene "No Malice" and Terrence "Pusha T" Thornton. Pusha T was known as Terrar during the group's early years, while No Mal ...

, Gunna,

ASAP Ferg Darold Durard Brown Ferguson Jr. (born October 20, 1988), known professionally as ASAP Ferg (stylized as A$AP Ferg), is an American rapper from New York City's Harlem neighborhood. Aside from his solo career, he is a member of the hip hop collec ...

Pusha T Terrence LeVarr Thornton (born May 13, 1977), better known by his stage name Pusha T, is an American rapper, songwriter and record executive. He rose to prominence as one-half of the hip hop duo Clipse, which was mainly active from 1994 to 20 ...

Lil Uzi Vert Symere Bysil Woods ( ; born July 31, 1995), known professionally as Lil Uzi Vert, is an American rapper, singer, and songwriter. They are characterized by their face tattoo, facial tattoos, facial piercings, eccentric hairstyles and androgynous ...

, and the late Pop Smoke.

Art collector

Nigo met artist

Kaws Brian Donnelly (born November 4, 1974), known professionally as Kaws (stylized as KAWS), is an American artist and designer. His work includes repeated use of a cast of figurative characters and motifs, some dating back to the beginning of his c ...

in 1996 and became an early supporter of his work. In 2005, he commissioned him a painting and Kaws painted the Kaws Album. The painting was sold in 2019 for $14.8 million at Sotheby's in Hong Kong among other artworks. The total of the sales of his art collection was $28 million. He also worked with Futura, Stash,

Hajime Sorayama is a Japanese illustrator known, along for his design work on the original Sony AIBO, for his precisely detailed, erotic portrayals of feminine robots. He describes his highly detailed style as "superrealism", which he says "deals with the te ...

, and André Saraiva.

Miscellaneous

*Nigo speaks little or no English and uses a translator whenever he does interviews. *Nigo has a cameo appearance in the

Takashi Murakami is a Japanese contemporary artist. He works in fine arts media (such as painting and sculpture) as well as commercial (such as fashion, merchandise, and animation) and is known for blurring the line between high and low arts as well as co ae ...

short film ''Akihabara Majokko Princess'' shown at the "Pop Life" exhibition at

Tate Modern Tate Modern is an art gallery located in London. It houses the United Kingdom's national collection of international modern and contemporary art, and forms part of the Tate group together with Tate Britain, Tate Liverpool and Tate St Ives. It is ...

in London.

Discography

Studio albums

Singles

As lead artist

Other charted songs

Awards

*2005 Style Award,

MTV Asia Awards The MTV Asia Awards was the Asian equivalent of the European MTV EMA. Held from 2002 to 2008, the show gave recognition and awards to Asian and international artists in achievement, cinema, fashion, humanitarian, and music. Just like the EMAs, mos ...

*2020 Fashion designer of the Year Award, GQ Japan Men of the Year 2020

References

External links

*
Photoshoot
of the interior of Nigo's house from ''Brutus Casa'' {{Authority control Living people Japanese hip hop DJs Japanese record producers Japanese fashion designers 1970 births People from Maebashi