Global Franchise Group was a brand-acquisition and management firm headquartered in

Atlanta, Georgia Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,7 ...

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

. It specialized in franchising and

quick-service restaurant A fast-food restaurant, also known as a quick-service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast-food cuisine and has minimal table service. The food served in fast-food restaurants is typically ...

industries. It was founded in 2010 with the acquisition of NexCen Brands' properties. It was acquired by

FAT Brands FAT Brands is an American multi-brand restaurant operator headquartered in Beverly Hills, California. History FAT Brands began as a holding company for Fatburger in 2017, gaining a chairman in Ed Rensi. On August 13, 2020, Johnny Rockets wa ...

in July 2021. Global Franchise Group operated more than 1,400 franchised and corporate stores in 14 countries. The organization's mission was to "Champion Brands and the People Who Build Them".

History

*November 2006: Acquired

The Athlete's Foot The Athlete's Foot (TAF) is a global retailer of athletic inspired lifestyle and streetwear — footwear, apparel and accessories. Its global headquarters are located Stans, Switzerland and US headquarters in Atlanta, Georgia. In 1971, David ...

, a franchised athletic footwear and apparel retail brand *February 2007: Acquired: ** Bill Blass Limited, a classic American fashion brand ** MaggieMoo's **

Marble Slab Creamery Marble Slab Creamery (Marble Slab) is an American chain of ice cream shops owned by FAT Brands. Its corporate offices are in Atlanta, Georgia. There are more than 392 stores in various countries, all independently owned and franchised. Histo ...

*May 2007: Acquired Waverly (founded in 1923), a fashion and lifestyle brand in the home category. Its brand family includes Waverly, Waverly Home, Waverly Home Classics, Waverly Baby, and Waverly Sun N Shade. *August 2007:

Pretzel Time Pretzelmaker is a chain of independently owned and operated franchised stores that specialize in hand-rolled pretzels, smoothies and cold beverages. It is a franchise brand in the portfolio of Global Franchise Group. It has more than 280 locati ...

and

Pretzelmaker Pretzelmaker is a chain of independently owned and operated franchised stores that specialize in hand-rolled pretzels, smoothies and cold beverages. It is a franchise brand in the portfolio of Global Franchise Group. It has more than 280 locatio ...

, two franchised brands in the hand-rolled pretzel category, were acquired from Mrs. Fields. *November 2007: Acquired Shoebox New York, a multibrand retailer for footwear, handbags, and accessories *January 2008: Acquired

Great American Cookies Great American Cookie Co., doing business as Great American Cookies is an American chain of independently owned and operated franchised stores that specialize in gourmet cookies, especially cookie cakes. It has over 290 stores in the U.S., part ...

from Mrs. Fields. *September 2008: Waverly sold to

Iconix Brand Group Iconix Brand Group is an American brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, and apparel accessory industries. Its brands are available in such stores as Kohl's, Kmart, Se ...

*December 2008: Bill Blass sold to Peacock International Holdings *July 2010: NexCen properties sold to Global Franchise Group *July 2012: Global Franchise Group sold The Athlete's Foot to Intersport, LLC *August 2014: Global Franchise Group acquired

Hot Dog on a Stick Hot Dog on a Stick is a fast food company that was founded by Dave Barham in Santa Monica, California, in 1946, and later branched out into malls and shopping centers. In 2014, the company was purchased by Global Franchise Group (the strategi ...

from bankruptcy *September 2017: Global Franchise Group acquired

Round Table Pizza Round Table Pizza is a chain and franchise of pizza parlours in the Western United States. The first Round Table Pizza restaurant was opened in 1959, and the company has over 400 restaurants. The company is headquartered in Atlanta, Georgia. Ove ...

. *July 2021: Global Franchise Group acquired by

References

External links

Global Franchise GroupNexCen BrandsFat Brands Inc
{{DEFAULTSORT:Global Franchise Group Companies based in Atlanta Restaurant groups in the United States Restaurants established in 2010 American companies established in 2010 2021 mergers and acquisitions