News Outdoor Group was at the largest
outdoor advertising
Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes pla ...
company in
Eastern Europe
Eastern Europe is a subregion of the Europe, European continent. As a largely ambiguous term, it has a wide range of geopolitical, geographical, ethnic, cultural, and socio-economic connotations. The vast majority of the region is covered by Russ ...
, a subsidiary of
News Corp
News Corporation, stylized as News Corp, is an American mass media and publishing company headquartered in Midtown Manhattan, New York City. The second incarnation of the News Corporation (1980–2013), original News Corporation, it was formed ...
. NewsCorp entered the OOH advertising market in 1999 and NOG has since become the leading emerging market OOH advertising company in the world. NOG has more than 4,500 employees and operates approximately 60,000 advertising displays in more than 300 cities spread across 13 time zones. Its biggest city - and company headquarters - was
Moscow, Russia
Moscow ( , American English, US chiefly ; rus, links=no, Москва, r=Moskva, p=mɐskˈva, a=Москва.ogg) is the Capital city, capital and List of cities and towns in Russia by population, largest city of Russia. The city stands on t ...
.
The company continually expanded operations throughout Eastern and Central European countries including
Bulgaria
Bulgaria (; bg, България, Bǎlgariya), officially the Republic of Bulgaria,, ) is a country in Southeast Europe. It is situated on the eastern flank of the Balkans, and is bordered by Romania to the north, Serbia and North Macedon ...
,
Czech Republic
The Czech Republic, or simply Czechia, is a landlocked country in Central Europe. Historically known as Bohemia, it is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the southeast. The ...
,
Romania
Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...
and
Ukraine
Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian inv ...
.
The company's main advertising products include
billboards
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
, illuminated panels, benches,
bus shelter
A bus (contracted from omnibus, with variants multibus, motorbus, autobus, etc.) is a road vehicle that carries significantly more passengers than an average car or van. It is most commonly used in public transport, but is also in use for cha ...
s, Unique boards, Airport transit advertising, and In-store
POS (shopping mall, supermarket) displays.
News Outdoor is selling off its divisions. News Outdoor Bulgaria was sold to Novacorp, News Outdoor Ukraine was sold to an undisclosed buyer, and News Outdoor Russia and News Outdoor Romania were sold to investors led by
VTB Capital
VTB Capital (russian: ВТБ Капитал) is a Russian investment bank. It is one of the three strategic business arms of VTB Group, along with the corporate and retail businesses.
VTB Capital has been ranked among the top investment banks in ...
.
Holdings
*News Outdoor Czech Republic
References
External links
News Outdoor Group- Official website
{{News Corporation
Outdoor advertising agencies
Service companies of Russia