NewcastleGateshead is a

brand-name A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create a ...

associated with the joint promotion of

culture Culture () is an umbrella term which encompasses the social behavior, institutions, and norms found in human societies, as well as the knowledge, beliefs, arts, laws, customs, capabilities, and habits of the individuals in these groups.Tyl ...

business Business is the practice of making one's living or making money by producing or Trade, buying and selling Product (business), products (such as goods and Service (economics), services). It is also "any activity or enterprise entered into for pr ...

and

tourism Tourism is travel for pleasure or business; also the theory and practice of touring (disambiguation), touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tour (disambiguation), tours. Th ...

within the

conurbation A conurbation is a region comprising a number of metropolises, cities, large towns, and other urban areas which through population growth and physical expansion, have merged to form one continuous urban or industrially developed area. In most ca ...

formed by

Newcastle upon Tyne Newcastle upon Tyne ( RP: , ), or simply Newcastle, is a city and metropolitan borough in Tyne and Wear, England. The city is located on the River Tyne's northern bank and forms the largest part of the Tyneside built-up area. Newcastle is ...

and

Gateshead Gateshead () is a large town in northern England. It is on the River Tyne's southern bank, opposite Newcastle upon Tyne, Newcastle to which it is joined by seven bridges. The town contains the Gateshead Millennium Bridge, Millennium Bridge, Sage ...

. With the use of printed matter and a web-site, the organisation produces, assembles activities and information into effective communication for local and regional visitors. The group organises various music and art related events to attract tourism to the region. In 2006, NewcastleGateshead was voted as the arts capital of the UK in a survey conducted by the

Artsworld Sky Arts (originally launched as Artsworld) is a British free-to-air television channel offering 24 hours a day of programmes dedicated to highbrow arts, including theatrical performances, movies, documentaries and music (such as opera perfor ...

TV channel, It failed in its bid for the status of 2008 European Capital of Culture, when the honour went to

Liverpool Liverpool is a city and metropolitan borough in Merseyside, England. With a population of in 2019, it is the 10th largest English district by population and its metropolitan area is the fifth largest in the United Kingdom, with a popul ...

References

External links

NewcastleGateshead.com
— NewcastleGateshead official site
Bridging NewcastleGateshead
— NewcastleGateshead housing renewal project Newcastle upon Tyne Gateshead {{TyneandWear-geo-stub