New Zealand Winegrowers is the national industry body that represents
New Zealand
New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...
's
viticulture
Viticulture (from the Latin word for '' vine'') or winegrowing (wine growing) is the cultivation and harvesting of grapes. It is a branch of the science of horticulture. While the native territory of '' Vitis vinifera'', the common grape vine, ...
and
winemaking
Winemaking or vinification is the production of wine, starting with the selection of the fruit, its fermentation into alcohol, and the bottling of the finished liquid. The history of wine-making stretches over millennia. The science of wine and ...
sectors. It conducts research, promotion, marketing and advocacy in the interests of New Zealand grape growers and winemakers, both domestically and in international export markets. Winemakers and grape growers are automatically entitled to membership of New Zealand Winegrowers through payment of the levies on grape or wine sales required by law in the
Commodity Levies Act 1991 and the
Wine Act 2003
Wine is an alcoholic drink typically made from Fermentation in winemaking, fermented grapes. Yeast in winemaking, Yeast consumes the sugar in the grapes and converts it to ethanol and carbon dioxide, releasing heat in the process. Different ...
. This combined with New Zealand's small size means that it is the only country in the world with a single national wine industry body.
History
In the early 2000s significant overlaps in mandate and operations were identified in two former national organisations: the Wine Institute of New Zealand, established in 1975, and the New Zealand Grape Growers Council.
These organisations were merged in 2002 to become a single organisation, New Zealand Winegrowers, which was finally incorporated in 2016. New Zealand Winegrowers in its 2017 annual report set a target of $2 billion NZD of export revenue by 2020. It believes this can be achieved due to New Zealand's reputation internationally for high quality wines with a higher per-unit price, and the continuing rapid growth of vineyard planting area in New Zealand, from in 1997 to in 2017.
See also
*
New Zealand wine
New Zealand wine is produced in several of its distinct winegrowing regions. As an island country in the South Pacific Ocean, New Zealand has a largely maritime climate, although its elongated geography produces considerable regional variation fr ...
External links
New Zealand Winegrowers official website
References
2002 establishments in New Zealand
1975 establishments in New Zealand
New Zealand wine
Wine industry organizations
Business organisations based in New Zealand
Alcohol industry trade associations
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