New Yorkistan

"New Yorkistan" is the title of the cover art for the December 10, 2001 edition of ''The New Yorker'' magazine. Inspired by a conversation while driving through the Bronx, it was created by Maira Kalman and Rick Meyerowitz who did the actual painting, and is (according to the American Society of Magazine Editors) #14 on the list of the top 40 magazine covers of the past 40 years. It depicts the boroughs of New York City, as well as individual neighborhoods within the city, giving each a humorous name (a "funny mixture of Yiddish, Persian, and New Yorkisms") based on the history or geography of that area of the city, while playfully using names or suffixes common in the Middle East and Central Asia, such as "-stan". Thus the title, "New Yorkistan".

The cover gained unexpected popularity, with the ''New Yorker'' making approximately $400,000 by February 2002 by selling copies of the picture as signed lithographs (all 750 copies of which sold out within 4 days) and unsigned posters.

According to Kalman, the inspiration for the cover arose in a car on the way to a party. She and Meyerowitz were talking about tribalism. At one point she came up with the idea of "Bronxistan", to which Meyerowitz replied "You know, we've got a map here." Originally, the picture was to be run on the back page of the magazine, but editors liked it so much that it was decided to make it the cover picture.

Susan Jarratt describes the cover as "lampooning both New Yorkers' city-bound geographic consciousness and a nationwide ignorance of the geography of Central Asia". Jarratt notes that it was one of the first "humorous interventions" since the events of September 11, 2001. Urschel notes that this timing of the cover's publication was fortunate. Kalman herself commented on the timing, saying that "if he cover had comeout earlier, many would have been infuriated, and if it ad comeout later, no one would have cared."

In September, 2004, Meyerowitz and Kalman made a New York City Subway map as a food map, the ''New York City Sub-Culinary Map'', for ''The New Yorker''.
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Place names

The places depicted, with their explanations (according to the artists or to commentators), are as follows:
; : Rikers Island, a large jail complex
; : Alzheimer's disease
; : Situated in the Theater District, this is a play on the term "artsy-fartsy", as well as a reference to the Farsi language, which is a language used officially within Iran, Afghanistan and Tajikistan.
;
;
; : The Upper East Side where "everyone can afford Manolo Blahnik shoes"
; : Botox
; : The Bronx
; : Bulimics
; : Central Park, Manhattan
; : Jersey City, home of a Muslim community where women wear a chador. Also a pun on The Door Store, a well-known New York furniture store.
;
; : E-ZPass, an electronic toll collection system, as well as the Pashtun ethnic group
;
; : From a Yiddish adjective meaning "stinking, smelly" describing the sometime aromas of the New Jersey industrial wastelands just beyond the Palisades along the Hudson River.
; : There is a popular Middle Eastern Restaurant in that part of Brooklyn called Fattoosh
; and : Yiddish expressions of negativity (" feh!", " ptooey!") for a part of The Bronx that is considered dangerous.
; : Flatbush, Brooklyn
; : This is in Brooklyn, where this place name sounds like the local pronunciation of the popular local expression "Forget about it."
;
; : The neighborhood of Chelsea, currently a very "gay" part of Manhattan. Also a play on Turkmenistan.
; : The Hudson River. "gribenes" (conventional Yiddish-English transliteration) is an Eastern European Jewish delicacy, "cracklings from rendered chicken fat"
; : Halibut
; : This is the actual name of the road depicted and is the only real name on the map. According to Meyerowitz, the reason is simply that the name is inherently funny: "The name never failed to make me laugh when I approached it."
; : Hip hop with -abad nameplace ending. This overlaps roughly with Bedford-Stuyvesant, the most heavily African-American neighborhood in Brooklyn.
; and : A reference to ranting and being irate, as well as to Iran and Iraq.
; : ... (Also note the jagged lines marking the territory, a reference to the effects of caffeine.)
; (Conn.) : Southwestern Connecticut, a wealthy area that could be considered a stronghold of WASP culture and the article of clothing often associated with them.
; : A pun on candy bar and Kandahar.
; : "Can't stand it"
; : This is in southern Connecticut, with the translation being "car keys", a reference to the many NY workers who commute to the city from Connecticut.
;
; : This is in Harlem, Manhattan, the "Khlintun" part being a reference to President Clinton's office location in Harlem. Also, "Tunisia" is a primarily Islamic/Arab country in northern Africa.
;
; : Curs and Kurds
; : A pun on Chechnya and " kvetch".
; : LeFrak City, a housing complex in Queens
;
; : Presumably referring to Morningside Heights, neighborhood of Columbia University, a primarily "liberal" institution.
; : World Trade Center site
; : Named after the Lubavitch branch of Hasidic Jews, most of whom live in Brooklyn.
; : Wall Street and the Financial District of Manhattan. " moolah" is a common slang term for money and also probably alludes to " mullah".
; : Combination of 'mujahideen' and 'moo-shu', referring respectively to the Arabic term for those involved in a struggle (" jihad") and to Chinatown and ' moo-shu' dishes in Chinese-American cuisine.
;
;
; : The one area of the Bronx that is not considered dangerous to go to
; : Yiddish for someone who is a pestering or irritating person. The New York Mets.
;
; : A pashmina is a Kashmiri shawl often made of cashmere. This is in an affluent area of the city, where women can afford cashmere and may be drawn to the stylish use of pashminas.
;
; : Psychobabble
; : ''shmatta'' is Yiddish for "rag", also jocular for clothing in the fashion industry.
; : Shatoosh is a type of fine Kashmiri shawl made of antelope down hairs. It is located in the center of an affluent are of the city, where women can afford such a luxurious shawl.
;
;
;
; : This is Staten Island, which is just plain "Stan" because of its nondescript nature. It could also be interpreted as the name of the camel standing there.
; : This is the location of LaGuardia Airport in Queens, with its large contingent of taxis waiting for arriving passengers.
; : These islands (2 are North and South Brother Islands) are shaped much like potatoes, at least in the drawing.
; : an "area of future development", presumably by then-real estate developer and ''Apprentice'' star Donald Trump.
; : urban sprawl
;
; : Kvetch is Yiddish for "complain".
;
;
; : This is the South Bronx, home of the New York Yankees and Yankee Stadium.
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See also

* List of named ethnic enclaves in North American cities
* Saul Steinberg. (1976) "View of the World from 9th Avenue", cover for ''The New Yorker'' has been compared to this illustration.

References

Further reading

*
* {{cite news, title=Putting New York On the Map, work=The Washington Post, date=2003-01-02, pages=H.03

Culture of New York City
Mass media in New York City
Works originally published in The New Yorker
2001 works
2001 in New York City
Maps of New York City