New Yorker (clothing)
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New Yorker, legally ''New Yorker Group Services International GmbH & Co.KG'', is a German clothing retailer headquartered in Braunschweig. In 1971 the first New Yorker store was opened in Flensburg. In December 2006, the company won the first billion in sales. By November 2022, the company owned 1,150 branches in 47 countries:
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Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , i ...
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Ukraine Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian inv ...
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United Arab Emirates The United Arab Emirates (UAE; ar, اَلْإِمَارَات الْعَرَبِيَة الْمُتَحِدَة ), or simply the Emirates ( ar, الِْإمَارَات ), is a country in Western Asia ( The Middle East). It is located at t ...
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Olly Murs Oliver Stanley Murs (born 14 May 1984) is an English singer, songwriter, and television presenter. He was runner-up on the sixth series of '' The X Factor'' in 2009 and was subsequently signed to RCA Records and Sony Music in the United Kingdom ...
became the face for New Yorker's men spring/summer range and customers were able to get their photos taken with a cardboard cut-out of Murs. The company has over 23,000 employees. New Yorker is naming sponsor of the Braunschweig-based
German Football League The German Football League (GFL) is an American football league in Germany and was formed in 1979. Playing rules are based on those of the American NCAA. In 1999, the league switched its name from ''American-Football-Bundesliga'' to ''German Foot ...
team
New Yorker Lions The New Yorker Lions are an American Football team from Braunschweig, Germany. Until late 2010, the team was known as the Braunschweig Lions.
and formerly also the Basketball Bundesliga team New Yorker Phantoms Braunschweig (now Basketball Löwen Braunschweig). The company also sponsors the international b-boy competition Battle of the Year.


History

It all began in 1971, when Tilmar Hansen and Michael Simson opened the first New Yorker branch in downtown Flensburg, which at the time was just a simple jeans shop. A little later, the current managing director Friedrich Knapp, who also managed a denim store in Braunschweig at the time, joined the company. The three eventually founded SHK-Jeans GmbH and opened their first branches throughout Germany in the 1970s and 1980s. In 1990, Simson left the company and was only associated as the owner of a few properties in which New Yorker branches were located. In 1994, the first step across the German border was made. At that time, the two entrepreneurs opened the first foreign branch in Linz,
Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...
. Once abroad, the company continued to expand rapidly. Beginning in 1998 with the addition of stores in
Czechia The Czech Republic, or simply Czechia, is a landlocked country in Central Europe. Historically known as Bohemia, it is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the southeast. The Cz ...
and
Poland Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populou ...
, as of 2022 the chain spans almost 50 countries and 3 continents.


Stores


External links


Official Site


See also

* Foreign branding


References

Clothing retailers of Germany 2000s fashion Retail companies established in 1971 Clothing brands of Germany Companies based in Braunschweig 1971 establishments in West Germany German companies established in 1971 {{clothing-stub