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The New India Assurance Building is an
The New India Assurance Building is an art deco
Art Deco, short for the French ''Arts Décoratifs'', and sometimes just called Deco, is a style of visual arts, architecture, and product design, that first appeared in France in the 1910s (just before World War I), and flourished in the Unite ...
office building made of reinforced concrete and designed by Master, Sathe and Bhuta, with artistic designer N. G. Pansare. It was constructed in 1936 in Mumbai
Mumbai (, ; also known as Bombay — List of renamed Indian cities and states#Maharashtra, the official name until 1995) is the capital city of the Indian States and union territories of India, state of Maharashtra and the ''de facto'' fin ...
, India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
.
Architecture
The building's art deco architectural style combines modern art deco features with a modified classicism, evidenced in the strong vertical ribs of thefaçade
A façade () (also written facade) is generally the front part or exterior of a building. It is a loan word from the French (), which means ' frontage' or ' face'.
In architecture, the façade of a building is often the most important aspect ...
that give the building a monumental appearance, making it seem larger than it is in reality. Included in the design was a modern forced air cooling system with centralised duct work. Projecting surfaces on the eastern and western sides protect windows from the sun. To deal with potential power failures, the windows were constructed to open and close.
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* {{India-geo-stub Art Deco architecture in India Office buildings in Mumbai Office buildings completed in 1936