NETWORK TEN (commonly known as CHANNEL TEN or simply TEN, officially
stylised as TEN) is an Australian commercial broadcasting network
Ten Network Holdings
Ten Network Holdings , and is headquartered in Pyrmont, New
South Wales . It first aired on August 1, 1964 in Melbourne. Network
Ten is the one of five national free-to-air networks in Australia. Its
owned-and-operated stations can be found in the state capital cities
Perth , while
affiliates extend the network to cover most of the country.
Following Ten's report of a $232 million half year loss and the
subsequent loss of further bank loan guarantees from its shareholders,
Ten announced that it was entering into voluntary administration on 14
* 1 History
* 1.1 Origins
* 1.2 Launch
* 1.3 1970–1988: Expansion and original run
* 1.4 1989–1994: Receivership and relaunch
* 1.5 1995–2007: Recovery and success
* 1.6 2007–2015: Digital horizons
* 1.7 2016–present: New affiliation and financial troubles
* 2 Programming
* 2.1 News and current affairs
* 2.2 Sport
* 3 Availability
* 4 Controversy
* 5 Logo and identity history
* 5.1 Identity history (national)
* 6 See also
* 7 References
* 8 External links
From the introduction of TV in 1956 until 1965 there were only two
commercial television networks in Australia, the National Television
Network (now the
Nine Network ) and the Australian Television Network
Seven Network ), as well as the public Australian
Broadcasting Corporation (then Commission ). In the early 1960s, the
federal government began canvassing the idea of licensing a third
commercial television station in each capital city. This decision was
seen by some as a way for the government to defuse growing public
dissatisfaction with the dominance of imported overseas programming
and the paucity of local content. The first of these "third" licences
was granted to United Telecasters Sydney was granted on 4 April 1963.
Structurally, the Australian television industry was closely modelled
on the two-tiered system that had been in place in Australian radio
since the late 1930s. One tier consisted of a network of publicly
funded television stations run by the ABC, which was funded by
government budget allocation and (until 1972) by fees from television
viewer licences. The second tier consisted of the commercial networks
and independent stations owned by private operators, whose income came
from selling advertising time.
The network was launched as ATV-0 in
Melbourne opened on 1 August
1964 and was owned by the Ansett transport and media group, which at
the time owned one of Australia's two domestic airlines. TEN-10 in
Sydney, which opened on 5 April 1965, was originally owned by United
Telecasters Sydney Ltd (UTSL), which also in July that year opened TVQ
-0 in Brisbane. Also opened that month was SAS-10 , serving the city
Adelaide in South Australia.
The new television network was initially dubbed the "Independent
Television System" or ITS, but in 1970 adopted the title "The 0/10
Network" which reflected the names of the first two stations launched
in the group.
Melbourne's ATV was the first station of the network to stage colour
broadcasts in 1967, the broadcast was that of the Pakenham races which
was seen by network executives and invited members of the media and
press. This would the first of many test colour telecasts for the
station, and in tribute to this event, the 0-10 Network adopted the
First in Color slogan in 1974, within months before the 1 March 1975
transition to colour broadcasting.
1970–1988: EXPANSION AND ORIGINAL RUN
For its first five years, the 0/10 Network led a hand-to-mouth
existence. By the beginning of the 1970s the network was in a
precarious financial position and there were predictions that it would
In 1971, the 0/10 network first aired
Young Talent Time , which was a
huge ratings success, and ran for 17 years.
However, the network's true financial reprise came about due to the
adult soap opera serial Number 96 , which premiered in March 1972 on
the night that "Australian TV lost its virginity". The series broke
new ground for Australian television and captured the imagination of
viewers like few programs before or since. For the next three years it
was consistently Australia's top-rating television program and, not
surprisingly, its huge popularity attracted advertisers to Ten en
masse, with the result that its revenue increased significantly from
A$ 1 million in 1971 to more than A$10 million in 1972.
However, the pattern of ratings dominance was already set, and for
most of the next four decades mid-1960s there was little deviation
from the prevalent rankings, with the
Nine Network typically in first
Seven Network second,
Network Ten third and ABC fourth.
The gradual evolution of
Network Ten into its current form has its
origins in the ongoing attempts by media mogul
Rupert Murdoch to
acquire a prized commercial television licence in Australia's largest
capital city market, Sydney. This began when Murdoch's News Ltd
WIN Television in the early 1960s,
around the same time he bought
Festival Records . In 1977, frustrated
by regulatory blocks that prevented him from expanding into the Sydney
market, Murdoch sold WIN and purchased a 46% share in Ten Sydney.
In 1979, Murdoch made an unsuccessful takeover bid for the
The Herald and Weekly Times
The Herald and Weekly Times media group. Although the
bid failed, he gained a 50% stake in Ansett , which thus gave him
control of channel 0 in Melbourne.
In 1979, 0/10 first aired soap opera Prisoner , which was a huge
On 20 January 1980, the 0/10 Network became known as
Network Ten to
reflect ATV moving from channel 0 to channel 10 – although the
Brisbane station continued to broadcast as
TVQ -0 until 10 September
1988 when the station changed to TVQ-10. In 1987 Adelaide's Network
Ten affiliate (SAS-10) and
Seven Network affiliate (ADS-7)
successfully negotiated to exchange affiliation rights and channel
frequencies due to ownership problems. On 27 December 1987, the
exchange came into effect and ADS-7, owned by the same owners as the
Network Ten stations, became ADS-10 with SAS-10 converting to
SAS-7, operated by
TVW -7 in Perth.
When Murdoch became an American citizen in 1985 so that he could
expand his media empire in the United States, Australia's media
ownership laws obliged him to dispose of the flagship television
stations, which were sold to
The Northern Star , an offshoot of the
Westfield Group conglomerate controlled by property tycoon Frank Lowy
. However, Westfield was badly hit by the stock market crash of 1987,
and in 1989 sold
Network Ten to a consortium led by Charles Curran and
former television journalist Steve Cosser.
The network became fully national in 1988 with the launch of NEW-10
in Perth, after the introduction of satellite facilities made it
economical for the network to broadcast to Western Australia. Northern
Star officially took hold of TVQ-10 later in the year and rebranded
CTC Canberra under the network banner in time for aggregation.
1989–1994: RECEIVERSHIP AND RELAUNCH
In 1989, Ten's ratings were in decline, so on 23 July 1989, recently
recruited network boss Bob Shanks relaunched the network as 10 TV
Australia and introduced several new programs, including four new
prime time game shows. However, by the end of 1989 the ratings had
failed to improve and most of the new programs were cancelled, except
for its Eyewitness News newscasts,
E Street (debuting
in late 1988).
Meanwhile owners Northern Star Holdings were having financial and
regulatory problems. The company was subject to an inquiry by the
Australian Broadcasting Tribunal in relation to media ownership rules
and had run into financial difficulties following the 1987 stock
market crash two years earlier. On 1 September 1989, Northern Star
Holdings announced a major restructure to pay off debts and help
restore profitability. The proposals included selling off the
network's three smaller stations; ADS Adelaide, NEW
Perth and CTC
Canberra to Charles Curran's Capital Television Group. The sale was
complete on 27 October 1989, effectively splitting Northern Star's
Network Ten in half.
In 1990, both
Network Ten and the
Seven Network filed for
receivership, and in 1991 the network was relaunched yet again but
with its present logo. In 1992, the network's flagship stations were
sold to the Canadian-based
Canwest media group, which held a
controlling stake in the network until 2009. Ten also has an affiliate
broadcasting agreement with
Southern Cross Broadcasting , which owns
numerous regional stations in New South Wales, Victoria, Queensland
On 13 January 1991, Ten also referred to itself by the backronym "The
Entertainment Network" in network promotions and 10 TV Australia
renamed back to Network Ten.
Ten first broadcast
Baywatch in 1990 and
The Simpsons in 1991. Ten
broadcast the 1991 Winfield Cup premiership's grand final live.
Network Ten was nearly folded into the
Seven Network in the early
1990s, but due to the lobbying power of billionaire
former owner of the Nine Network, this was successfully resisted.
1995–2007: RECOVERY AND SUCCESS
In 2001, Ten opened its doors to reality television with the first
season of Big Brother
Australia , the opening night of the show was
the most watched programs of the night. The trend was then followed by
launching the Australian version of reality singing competition format
Australian Idol in 2003.
Australian Idol was proven to be
a hit for several years until its official cancellation in 2010.
Network Ten enjoyed its best year since the 1970s, finishing
second nationally only behind the
Nine Network and well ahead of the
Seven Network . This was a departure from previous years, in which it
typically places third behind Nine and Seven in most other ratings
years since 2000. Also that year,
Network Ten switched back from the
generic Closed Captioning logo to the (then new) Supertext logo.
They've used the Supertext logo until 13 April 2016.
Canwest was in discussions with newspaper publisher John
Fairfax Holdings about a possible sale of the network, after the
federal government indicated it may consider relaxing Australia's
media cross-ownership laws. Previously, newspaper owners could not own
television stations in the same city. Fairfax owned the Seven Network
until 1988, and had been looking for a way back into television for a
On 21 August 2005, the network celebrated its 40th birthday with a
two-hour highlights package called Ten: Seriously 40 hosted by Bert
Rove McManus . From 2006 to 2008, Ten was the official
broadcaster of Sydney New Year\'s Eve . The rights returned to the
Nine Network from 2009.
Along with the Seven Network,
Network Ten paid A$780 million for the
rights to the
Australian Football League
Australian Football League . Some media commentators,
however, believe the figure may have been overpriced given the fact
that both Seven and Ten struggled to onsell games to Pay TV provider
Foxtel . Ten eventually brokered a deal that saw
Foxtel gain the
rights to 4 live games each round, as well as replay rights for all
games, shown on their Fox Sports One channel.
Foxtel will pay an
estimated A$50 million a year for these rights.
On 7 August 2007,
Network Ten and
Foxtel signed a new agreement
allowing Ten's digital signal to be transmitted via Foxtel's cable and
satellite services. Prior to this, Ten was only transmitted via cable
Foxtel in an analogue format and
Austar in standard definition
digital via Mystar. Similarly in October 2007,
Network Ten and Optus
announced that Ten's digital signal would be available on its cable
network from 1 December 2007.
2007–2015: DIGITAL HORIZONS
On 16 December 2007,
Ten HD was officially launched, becoming the
first new commercial television channel in metropolitan areas of
Australia since 1988.
Ten HD ceased broadcasting on 25 March 2009 when
it was replaced by what was a sports-only High Definition channel, One
On 24 September 2009,
Canwest announced that it was selling its 50.1%
Ten Network Holdings
Ten Network Holdings for A$680 million, to pay down its
significant debt. In late 2009,
Canwest filed for creditor bankruptcy
protection , due to C$ 4 billion mounting debt across radio,
television broadcasting and publishing assets in several countries.
On 26 August 2010, Ten confirmed that it would be launching its third
digital channel, entitled Eleven , on 11 January 2011. The network
indicated that Eleven would be aimed toward a "distinctly youthful"
audience between the ages of 13 and 29, with programs such as
The Simpsons migrating to the new channel. As part of
its plans, Ten said that it was planning a joint venture with the
CBS Studios International to provide content
for the new channel.
On 20 October 2010, four years after he sold shares in PBL Media to
private equity firm CVC Asia Pacific,
James Packer made a bid for
Network Ten shares. He purchased 16 per cent of Ten through his
traditional investment bank, UBS.
Network Ten launched a new digital channel, Eleven , on 11 January
The Late Late Show with Craig Ferguson at 11.00 am. On 8 May
2011, Ten relaunched its sports based channel One , with general
entertainment programming aimed at males taking over the schedule. It
is aimed at a similar audience to
In 2012, Ten launched many new programs such as
Being Lara Bingle ,
Breakfast , Bikie Wars: Brothers in Arms , Puberty Blues ,
Underground: The Julian Assange Story and a now-ill-fated revival of
junior talent series
Young Talent Time . From July 2012, Ten launched
new local programs, Don't Tell The Bride, Everybody Dance Now , I Will
Survive and The Shire . This did not have any success; rather, it led
to Ten's ratings dropping to fourth place behind ABC for over thirty
straight nights and resulted in David Mott's resignation.
As of 10 December 2013, Ten no longer broadcasts on analog TV and is
now only available through digital TV or digital set-top box.
On 24 February 2014, Ten changed its on-air theme. This included a
new look for program advisory ratings, program listings, new
classification ratings on PRG, program advertisements and promos.
In 2015, Ten introduced new programming to revitalise the struggling
network. The programs include local editions of Shark Tank ,
Gogglebox and I\'m a Celebrity... Get Me Out of Here! .
On 15 June 2015,
Foxtel (co-owned by
Lachlan Murdoch 's News Corp )
bought 15% shares in Ten Network Holdings, pending the approval from
the ACCC. Prior to the acquisition, Discovery backed out from bidding
partnership with Foxtel. In July 2015, Paul Anderson was announced as
the new Chief Executive Officer.
2016–PRESENT: NEW AFFILIATION AND FINANCIAL TROUBLES
Ten announced on 22 February 2016 that
Ten HD would be revived on 2
March 2016 on channel 13 from 3pm. As a result, One was reduced to a
standard definition broadcast.
Following the announcement of a new affiliation agreement between the
Nine Network and
Southern Cross Austereo
Southern Cross Austereo , Ten's then-primary regional
affiliate, on 29 April 2016, Ten entered into affiliation talks with
Nine's then-primary regional affiliate
WIN Television . Ten's new
five-year deal with WIN was announced on 23 May 2016, whereupon on 1
July 2016, WIN would carry Ten programming into regional Queensland,
Southern NSW, Victoria, Tasmania, South Australia, Western Australia
and the Australian Capital Territory. WIN owner and Ten's largest
shareholder Bruce Gordon would later increase his stake in Ten's
ownership to 2%.
Serious financial troubles for
Ten Network Holdings
Ten Network Holdings surfaced in 2017.
Following the company reporting a $232 million half year loss,
billionaire shareholders Lachlan Murdoch, Bruce Gordon and James
Packer withdrew support for $250 million guaranteed loan that would
help keep Ten out of receivership. This loan was intended to replace
an existing guaranteed $200 million loan that will expire in December.
On 13 June, Ten asked the
Australian Securities Exchange that their
stock be placed in a 48 hour trading halt while it assessed its
options concerning receivership. On 14 June 2017, Ten went into
List of programs broadcast by Network Ten
Ten's current Australian program line-up consists of series such as:
Australian Survivor , I\'m A Celebrity...Get Me Out of
Here! , Shark Tank , Gogglebox , MasterChef
Australia , Have You Been
Paying Attention? , The Biggest Loser , Family Feud , The Project ,
Bondi Rescue ,
Bondi Vet , The Living Room , The Bachelor Australia
franchise (which consists of The Bachelor
Australia and The
Australia ) and morning chat show
Studio 10 .
Most American programming that airs on Ten and its multichannels is
sourced from Ten's studio-output deals with
CBS Television Studios
CBS Television Studios and
20th Century Fox Television .
CBS programming on Ten includes the
NCIS franchise , Madam Secretary
, Scorpion , The Odd Couple , Elementary , Hawaii Five-0 , Blue Bloods
, Undercover Boss , 48 Hours , as well as daytime series The Bold and
the Beautiful , The Doctors , Dr. Phil ,
Judge Judy , Entertainment
Tonight and The
Talk , and late night programs The Late Show with
Stephen Colbert and
The Late Late Show with James Corden
The Late Late Show with James Corden .
FOX programming on Ten and Eleven includes the most popular animated
The Simpsons which has been a staple of the network for more
than two decades, with repeat episodes screening everyday at 6pm
between 2001-2011 before moving to Eleven on 11 January 2011 with
repeat episodes and brand new episodes screening on Wednesday nights
as part of an animation block called
Animation Fixation , later
returning to Ten screening every Saturday at 6pm in June 2012 for
Other FOX programming on Ten, Eleven and One includes
Modern Family ,
Life in Pieces , Empire ,
Futurama , Homeland , Sleepy Hollow , This
Is Us , Hell\'s Kitchen ,
New Girl , The Last Man on Earth , Last Man
American Horror Story , Bob\'s Burgers and COPS .
Other overseas programming includes
The Graham Norton Show , Law ">
Ten News camera operator filming a traffic piece in Sydney by Vic
Lorusso Further information:
Ten Eyewitness News
Network Ten's news service is called
Ten Eyewitness News (previously
Ten Evening News,
Ten News and
Ten News at Five). It produces local
bulletins each weeknight and national bulletins on weekends.
The news service also produces nightly panel show The Project .
During weekday overnights, Ten rebroadcasts American television
CBS 's news and current affairs program
CBS This Morning .
Ten has an exclusive contract with
CBS News for international news
In November 2006,
Network Ten struck a deal with CBS, reportedly
worth A$6 million a year. This allows Ten the rights to air all CBS
News footage, as well as access to its
60 Minutes , Dr. Phil , Late
Show with David Letterman and 48 Hours programs. This deal occurred
after CBS's talks with the
Nine Network broke down, with Nine refusing
to pay A$8 million a year to continue its 40-year deal with CBS. Ten
in turn struck a cheaper deal, and has onsold CBS's
60 Minutes stories
On 31 July 2012,
Entertainment Tonight was picked up by Network Ten
after airing since 1982 till 30 June 2012 on the Nine Network
following cutbacks on overseas purchases.
Network Ten rebranded its news service as
Ten News at Five
with a new identity, new graphics and new look.
In late 2012, Ten reported a loss of $12.9m as it battled poor
advertising markets and failed to hold larger audience numbers. They
made positions at the station redundant and said that production may
Ten is a major player in Australian sports broadcasting. All sports
broadcast on Ten and its multichannels is labelled under the Ten Sport
Ten's most popular recurring sporting events include the A-League
Big Bash League (since 2013),
The Wallabies tests (since
Super Rugby (since 2013),
Supercars Championship (since 2015),
Formula One (since 2003) and
Moto GP (since 1997).
In 2001, Ten acquired partial broadcast rights for Saturday afternoon
and Saturday night games in the
Australian Football League
Australian Football League , the elite
Australian rules football competition, displacing the Seven Network
which had held the rights for more than 40 years. The deal also
assigned the exclusive rights for finals broadcasting to Network Ten.
Ten subsequently placed a successful bid to jointly broadcast the game
from 2007 to 2011, with Seven. Ten ended broadcasting the AFL after
the conclusion of the 2011 season, with its final ever broadcast, the
2011 AFL Grand Final .
Ten has continued to broadcast the Saturday component of the
competition. However, unlike the previous deal, Ten will not hold the
exclusive rights to the finals series. Instead, the networks will
share the broadcasting of the finals series and will alternate the
broadcast of the grand final. In years when Ten does not televise the
Grand Final (2008 and 2010), it will show the Brownlow Medal
Network Ten broadcast the AFL and the
2007 Rugby World Cup in the
1080i High Definition format. As of 2008, AFL matches have been shown
in prime time in all capital cities except Sydney, which receives the
telecast usually after 10:30 pm unless the
Sydney Swans are playing.
Previously, all AFL matches were replayed into the
Brisbane and Sydney
markets, usually after 10:30 pm unless the
Brisbane Lions or Sydney
Swans were playing. In 2007, all the finals
Network Ten were assigned
to were shown live into both markets although neither the Lions nor
Swans were participating, thus putting it head to head with the NRL
finals which were aired on the
Nine Network . Before 2005, all finals
were delayed into both markets unless their teams were playing.
In 2003, Ten started broadcasting the
Formula One World Championship
Nine Network dropped the rights in 2002 after more than
twenty years of coverage. In 2007 they also started showing coverage
of the qualification on tape delay early on Sunday mornings in most
states. In 2008, Ten introduced live coverage of race day on its HD
Ten HD . All races from the 2008 French Grand Prix up until
the 2012 Bahrain Grand Prix have been shown live on One . From 22
April 2012, the European races will be televised live on Ten to the
eastern seaboard states, and live on One elsewhere.
First time realising the need to broadcast cricket in
Network Ten bought the broadcast rights to the
Indian Premier League (IPL ) for the 2008 season. One HD aired the
tournament in 2009 and 2010. As Australian contracted national team
players were rarely available for the tournament, the network dropped
coverage in 2011.
Big Bash League games are currently broadcast in
Australia by Network
Ten. In 2013, Ten paid $100 million for BBL rights over five years,
marking the channel's first foray in elite cricket coverage. Fox
Sports had previously covered the T20 Big Bash League.
Network Ten's BBL coverage has become a regular feature of Australian
summers, and attracted an average audience of more than 943,000 people
nationally in 2014–15 season , including a peak audience of 1.9
million viewers for the final between the
Perth Scorchers and Sydney
In November 2014
Network Ten signed Australia's Mixed Martial Arts
BRACE to a multi event contract for live broadcasts on
the TENplay digital platform
Network Ten, in joint partnership with subscription television
Foxtel , had broadcast rights for the 2010 Commonwealth Games
All three major commercial networks pulled out of bidding on rights
to both the 2014 and 2016
Olympic Games due to cost concerns (which
Nine Network , who had lost AUD$22 million on its joint
coverage of the 2012 Games with
Foxtel , and
Seven Network , whose bid
was rejected for being lower than what Nine/
Foxtel paid). Therefore,
the IOC awarded broadcast rights to the
2014 Winter Olympics
2014 Winter Olympics in Sochi
, Russia to
Network Ten for AUD$20 million. Broadcast Centre
Network Ten is available in standard definition and in
definition . Ten's core programming is fibre fed out of ATV Melbourne
to its sister stations and regional affiliates with TEN Sydney
providing national news programming. The receiving stations and
affiliates then insert their own localised news and advertising which
is then broadcast in metropolitan areas via Network Ten
owned-and-operated stations , these include TEN Sydney, ATV Melbourne,
TVQ Brisbane, ADS Adelaide, and NEW Perth. Ten programming is also
carried into regional
Australia by various affiliate networks and
WIN Television ,
Southern Cross Ten , and Darwin
Digital Television .
Ten HD TEN HD logo
Ten HD multichannel was launched on 16 December 2007 until 25
March 2009 and later revived on 2 March 2016. It broadcasts identical
programming to Ten, but in
1080i HD .
Tenplay is a free video on demand and catch up TV service run by
Network Ten. The service became available on 30 September 2013,
replacing Ten's old website that offered limited catch-up TV services.
Tenplay is available across 22 platforms including iOS mobile
operating systems (e.g.
Apple TV , iPhone , iPad & iPod Touch ), Xbox
Xbox One ,
Windows 8 ,
Sony internet-enabled TVs & Blu-ray
players, LG internet-enabled TVs, Samsung internet-enabled TVs &
Blu-ray players, Panasonic internet-enabled TVs, Hisense
internet-enabled TVs, Humax set top boxes, Windows Mobile 7 "> The
Federal Minister for Communications, Senator
Helen Coonan , was
reported to have said that she would be keeping a "close watch on the
show's 2006 series". This controversy resulted in Big Brother Uncut
being renamed Big Brother: Adults Only for the 2006 season of Big
Brother . In two separate findings, the Australian Communications and
Media Authority determined
Network Ten breached clause 2.4 of the
Commercial Television Industry Code of Practice . These two breaches
were in relation to the broadcast of Big Brother Uncut on 30 May, 13
June and 4 July 2005. The broadcast material was not classified
according to the Television Classification Guidelines .
Despite toning down Big Brother: Adults Only significantly in
comparison to 2005, the series continued to attract controversy .
After Big Brother: Adults Only was abruptly cancelled several weeks
early, a subsequent incident of alleged sexual assault in the house
saw the removal of two housemates and a huge public outcry calling for
the series to be cancelled entirely. This incident generated
significant publicity for the show, even prompting the Prime Minister
Australia to call on
Network Ten to "do a bit of self-regulation
and get this stupid program off the air."
Just prior to the fifth anniversary of the 9/11 attacks, Network Ten
broadcast 911: In Plane Site , a documentary that examined conspiracy
theories about the terrorist attacks. Federal Labor politician Michael
Danby demanded that the programming director of the station be sacked.
On 8 October 2008, the Australian Communications and Media Authority
Network Ten guilty of breaching the Commercial Television
Industry Code of Practice by using subliminal advertising during the
broadcast of the 2007
ARIA Music Awards on 28 October 2007. Network
Ten had inserted single frames (lasting 1/25th of a second) into the
program broadcast. This was exposed on ABC 's Media Watch program.
LOGO AND IDENTITY HISTORY
From 1964 to 1984 Network Ten's four stations – ATV-0 /ATV-10
Melbourne, TEN-10 Sydney, TVQ-0
Brisbane and SAS-10
Adelaide – used
different logos to identify themselves. There had also been a number
of network-wide logos used from the mid-1960s through to the early
By late-1984 ATV-10, SAS-10 and TEN-10 were all using the same logo
– a circle with "TEN" in the centre, somewhat in the style of a neon
sign. This logo had been introduced by TEN-10 in January 1983, was
adopted by ATV-10 in June 1984 and by SAS-10 in November 1985. The
logo was also similar to the new logo adopted by Brisbane's TVQ-0 in
April 1983, when that station became branded as TV0 – a neon
sign-style circle with "TV" in the centre.
Kicking off three years of some upheaval for Network Ten, On 24
January 1988 ATV-10, ADS-10 and TEN-10 all adopted the "X TEN" logo,
followed by Perth's NEW-10 when it launched in May 1988, then TVQ-0
which adopted the logo on 10 September 1988 when it changed frequency
and became TVQ-10.
On 23 July 1989, the network rebranded again to "10 TV Australia". On
13 January 1991, in conjunction with their "The Entertainment Network"
promo, all Ten stations were rebranded to the first version of the
current "Ten" logo, Which consists of a blue circle with a yellow ring
enclosing the blue circle with the text "Ten" in lower case, with
yellow text. However, when the current logo was launched, the ring was
white. It was not until 2 November 1999, when Ten relaunched its
graphics to the "Electric" ident that the ring became yellow on a
permanent basis. In January 2008, the logo was enhanced for high
definition with a glossy "ball" effect. On 22 January 2012, a new
two-dimensional yellow logo with a series of colour variations was
introduced for on air promotions, until the prior logo was
reintroduced on 6 May 2012. The current variation of the 1991 logo was
introduced on 22 June 2013, removing the yellow accent from the ring
and lettering, replacing it with light blue and white. On 2 March
2016, the white ring was removed and the logo was retextured. However,
this logo was only used for in-program watermarks while the 2013
variation of the 1991 logo remained on promos and idents.
ATV10: 20 January 1980 - 3 June 1984; SAS-10: 1983-1984
TEN-10: 1983 – 24 January 1988; ATV-10: 3 June 1984 – 24 January
1988; SAS-10: November 1985 – 27 December 1987; ADS-10: 27 December
1987 – 24 January 1988
ATV-10, ADS-10, TEN-10: 24 January 1988 – 23 July 1989; NEW-10: 20
May 1988 – 23 July 1989; TVQ-10: 10 September 1988 – 23 July 1989
23 July 1989 – 13 January 1991
13 January 1991 – 22 June 2013
22 January 2012 – 6 May 2012 (on air only)
22 June 2013 – present (promos and idents as of 2 March 2016)
2 March 2016 – present (in-program only)
IDENTITY HISTORY (NATIONAL)
* 1974-1975: First in Color (ATV-0, SAS-10, and TEN-10 only)
* 1974-1975: Color Your World with Channel 0 (TVQ-0 only)
* 1977: I Like It!
* Summer 1977/1978: Keep Your Eye on the 0 (ATV-0 and TVQ-0 only)
* 1979-1980: Come Up, Come Up to Ten (TEN-10 and SAS-10 only)
* 1980 (Melbourne), 1981 (Adelaide): You're on Top With Ten!
* 1981: Looking Good (also used by
CBS in 1979)
* 1982: Reach for the Stars (ATV-10 only)
* 1983-1986: You're Home When You're Home on Ten
* 1985-1988: Ten out of Ten Australia
* 1988: We're for You! (Ten's for You)
* 1989: You've Got a Friend on Ten
* 1989-1991: 10 TV Australia
* 1990-1994: The Entertainment Network (also used by
* 1991: That's Entertainment!
* 1993: It's on TEN
* 1994: That's TEN!
* 1995-1997: Give Me Ten
* 1998-1999: Turn Me On Ten
* 1 February 2001 – 22 June 2013: Seriously Ten
* 22 January 2012 – 22 May 2012: Turn It On (accompanied in
promotional trailers by "Turn Me On " by
David Guetta )
* 22 June 2013 – present: Turn on 10
* 2014: 10, 50 Years Young
* Television in
List of Australian television series
List of Australian television series
* ^ A B Danckert, Sarah (14 June 2017). "
Network Ten heads into
voluntary administration". The Sydney Morning Herald. Sydney.
Retrieved 14 June 2017.
* ^ A B Pash, Chris (14 June 2017). "The Ten network is in
administration". Business Insider Australia. Sydney. Retrieved 14 June
* ^ "Northern Star Holdings Ltd". Worldwide Company Profile.
Retrieved 24 May 2017.
* ^ Warneke, Ross (2 December 2004). "Nine wins year again". The
* ^ "Seven and Ten win AFL rights". ABC Sport. 5 January 2006.
Retrieved 7 February 2008.
* ^ "Ten and
Foxtel sign breakthrough digital retransmission
Ten Network Holdings
Ten Network Holdings Limited. 7 August 2007.
Retrieved 7 February 2008.
* ^ "Ten Joins Optus TV Featuring
Foxtel Platform" (PDF). Ten
Network Holdings Limited. 31 October 2007. Retrieved 7 February 2008.
* ^ "New channel, new era: Introducing TEN HD". Ten Network
Holdings Limited. 14 September 2007. Retrieved 14 September 2007.
* ^ McFarland, Lyndal (24 September 2009). "CanWest sells Ten
Network stake for $680m".
The Australian . Dow Jones Newswires.
Retrieved 9 July 2011.
* ^ Clark, Andrew (6 October 2009). "
Canwest Global Communications
files for bankruptcy protection".
The Guardian . England. Retrieved 9
* ^ "TEN announces launch of ELEVEN". The Spy Report. Media Spy. 26
August 2010. Retrieved 26 August 2010.
* ^ "