Netto Marken-Discount (also known as just Netto, formerly

Plus Plus may refer to: Mathematics * Addition * +, the mathematical sign Music * ''+'' (Ed Sheeran album), (pronounced "plus"), 2011 * ''Plus'' (Cannonball Adderley Quintet album), 1961 * ''Plus'' (Matt Nathanson EP), 2003 * ''Plus'' (Martin Ga ...

) is a German

discount supermarket A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down co ...

chain owned by the German supermarket cooperative Edeka Group, and operates mostly in the south and west of Germany. The company reached its 1000th store in 2004, then aggressively expanded to the 4000th store in 2009, making it the largest discounter in Germany.

History

The company was founded by Michael Schels in Regensburg in 1928 as a food

wholesaler Wholesaling or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional or other professional business users; or to other wholesalers (wholesale businesses) and related subordinated services. In ...

. In 1971, the first own retail branch was opened under the name SuDi (SuperDiscount) in Beilngries, and further branches followed until 1983. The Netto discount concept was developed in 1983 and with the first supermarket in Regensburg. The 50 SuDi branches that already existed at that time were successively converted to the new concept by 1990. In 2009 the Edeka Group completed acquisition of the

supermarket chain, converting the Plus supermarket locations into Netto supermarkets. The Netto Marken-Discount retail concept is to offer well-known brands at low prices, which contrasts with the strategy of competitors

Aldi Aldi (stylised as ALDI) is the common company brand name of two German multinational family-owned discount supermarket chains operating over 10,000 stores in 20 countries. The chain was founded by brothers Karl and Theo Albrecht in 1946, when ...

and

Lidl Lidl Stiftung & Co. KG (; ) is a German international discount retailer chain that operates over 11,000 stores across Europe and the United States. Headquartered in Neckarsulm, Baden-Württemberg, the company belongs to the Schwarz Group, whi ...

who mainly offer products badged under brand names they have created. The chain is unrelated to the Danish Netto chain, which has operations in several German states, or the French-owned Netto discount store that used the same logo. However

Edeka The Edeka Group is the largest German supermarket corporation , holding a market share of 20.3%. Founded in 1907, it consists today of several co-operatives of independent supermarkets all operating under the umbrella organisation ''Edeka Zentr ...

owned 25% of a joint venture with the Danish Netto, which was sold in 2012.

References

External links

Netto homepage
Supermarkets of Germany Companies based in Bavaria German companies established in 1928 Retail companies established in 1928 Discount stores {{retail-company-stub