Crunch is a chocolate bar made of

milk chocolate Milk chocolate is a solid chocolate confectionery containing cocoa, sugar and milk. Chocolate was originally sold and consumed as a beverage in pre-Columbian times, and upon its introduction to Western Europe. Major milk chocolate producers incl ...

and

crisped rice Puffed rice and popped rice (or pop rice) are types of puffed grain made from rice commonly eaten in the traditional cuisines of Southeast Asia, East Asia, and South Asia. It has also been produced commercially in the West since 1904 and is popu ...

. It is produced globally by

Nestlé Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other me ...

with the exception of the United States, where it is produced under license by the

Ferrara Candy Company The Ferrara Candy Company is an American candy manufacturer, based in Chicago, Illinois, and owned by the Ferrero Group. The company was formed from a 2012 merger of the Illinois-based Ferrara Pan Candy Company and Minnesota-based Farley's & Sa ...

, a subsidiary of Ferrero.

History

Nestlé Crunch was first introduced in 1938. In the UK it was sold as Dairy Crunch from introduction in mid 1960s up to 1990s when it was rebranded as Crunch. In May 2013, Nestlé USA announced that Nestlé Crunch agreed to begin using 100% certified cocoa beans throughout the entire line of its standard Crunch bars for the first time. This plan came to fruition as part of the Nestlé Cocoa Plan, the company’s global initiative to help improve the lives of cocoa farmers and the quality of their products while assuring a sustainable cocoa supply for years to come. In January 2018, Nestlé announced plans to sell its U.S. confectionery brands (including the U.S. rights to Crunch) to Italian

chocolatier A chocolatier is a person or company who makes confectionery from chocolate. Chocolatiers are distinct from chocolate makers, who create chocolate from cacao beans and other ingredients. Education and training Traditionally, chocolatiers, ...

Ferrero SpA Ferrero SpA (), more commonly known as Ferrero Group or simply Ferrero, is an Italian multinational company with headquarters in Alba, Italy. manufacturer of branded chocolate and confectionery products, and the second biggest chocolate produc ...

, maker of Nutella, for US$6.9 billion. Ferrero folded the acquired brands into the operations of the Ferrara Candy Company. The sale was rumoured to be because of low growth in the mainstream chocolate market due to newer competitors such as Kinder and the increased variety of snacks, making it challenging for mainstream candy bars like Crunch. Products sold to Ferrero include (but are not limited to) the Crunch Bar, Butterfinger, Nerds, and LaffyTaffy, and more marking this as the first time in nearly a century of its existence that the Crunch bar has ever traded ownership. Nestlé discontinued the traditional packaging technique of wrapping the bar in

aluminium foil Aluminium foil (or aluminum foil in North American English; often informally called tin foil) is aluminium prepared in thin metal leaves with a thickness less than ; thinner gauges down to are also commonly used. Standard household foil is typ ...

, sleeved inside a paper label, in favour of more conventional packaging practices, most likely due to the excessive time it took in double-packaging the bar. The chocolate bar can now commonly be found in a single-ply inner metallized boPET polyester film, typical of convenience foods packaging.

Additional products

Besides the chocolate bar, Nestlé also produces or licenses other Crunch products: *Buncha Crunch are candy pieces made of milk chocolate with crisped rice mixed in. Released in 1994, they were originally only sold exclusively in movie theaters; as of May 2012, they have become available in most grocery stores. *Crunch White is a candy bar made with

white chocolate White chocolate is a confectionery typically made of sugar, milk, and cocoa butter. It is pale ivory colored, and lacks many of the compounds found in milk and dark chocolates. It is solid at room temperature because the melting point of cocoa ...

instead of milk chocolate. *Crunch Ice Cream Bars have a firm, vanilla-flavoured

ice cream Ice cream is a sweetened frozen food typically eaten as a snack or dessert. It may be made from milk or cream and is flavoured with a sweetener, either sugar or an alternative, and a spice, such as cocoa or vanilla, or with fruit such as ...

center, surrounded by a milk chocolate coating with crisped rice mixed in. *Crunch with Caramel is a candy bar made with milk chocolate and crisped rice mixed in, containing a

caramel Caramel ( or ) is an orange-brown confectionery product made by heating a range of sugars. It can be used as a flavoring in puddings and desserts, as a filling in bonbons, or as a topping for ice cream and custard. The process of carameli ...

center. *Crunch with Peanuts is a limited edition candy bar made with milk chocolate and crisped rice mixed in, containing

peanut The peanut (''Arachis hypogaea''), also known as the groundnut, goober (US), pindar (US) or monkey nut (UK), is a legume crop grown mainly for its edible seeds. It is widely grown in the tropics and subtropics, important to both small an ...

s. *Dark Crunch with Caramel is a limited edition candy bar made with dark chocolate and crisped rice mixed in, containing a caramel center. *Crunch Stixx is a variant of Crunch, which consists of wafers and ''Crunch Candy Creme''. *Crunch Dark Stixx is a variant of Crunch, which consists of wafers and ''Crunch Dark Candy Creme''. *Crunch Dark and Buncha Crunch Dark consisted of crisped rice and dark chocolate. Crunch Dark is available in single-bar packages. Bunch Crunch Dark is available in resealable stand-up bags and concession box sizes. The products were launched in collaboration with Candytopia. These products were supposedly available for a limited time through July 2018 but were never discontinued. *Crunch Mocha is a discontinued candy bar made with mocha instead of milk chocolate. *Crunch Crisp is a full size candy bar made with wafers and chocolate creme. *Crunch Cereal is a chocolate breakfast cereal with crispy rice and wheat clusters. *YoCrunch brand yogurt features Crunch mix-ins in both Strawberry and Vanilla yogurt flavors. The pieces themselves resemble Buncha Crunch. *Crunchettes are "Bite Size" Pieces of Crunch. *Crunch Biscuit is a candy bar made with small pieces of biscuit replacing crisped rice.

Slogans

List of slogans used for Crunch bars * S·CRUNCH·OUS * Music to your mouth * Munch Now. Munch Some Later. * For the Kid in You.

References

External links

Official U.S. website
Brand name confectionery Chocolate bars Nestlé brands Products introduced in 1938 {{Confection-stub

History

Additional products

Slogans

See also

References

External links