Nesquik, also known as Nestlé Nesquik and Nesquik Cereal, is a family of breakfast cereals made by Cereal Partners Worldwide in a joint venture between of the

American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...

company General Mills and the

Swiss Swiss may refer to: * the adjectival form of Switzerland * Swiss people Places * Swiss, Missouri * Swiss, North Carolina *Swiss, West Virginia * Swiss, Wisconsin Other uses *Swiss-system tournament, in various games and sports *Swiss Internation ...

company Nestlé, and based on the popular

Nesquik Nesquik is a brand of food products made by Swiss company Nestlé. In 1948, Nestlé launched a drink mix for chocolate-flavored milk called Nestlé Quik in the United States; this was released in Europe during the 1950s as ''Nesquik''. Since 1 ...

product line.

About

Nesquik Cereal was first introduced in the US in 1999. The cereal consists of small, 1 centimetre spheres of chocolate cereal. Nesquik Cereal is most similar to General Mills'

Cocoa Puffs Cocoa Puffs is an American brand of chocolate-flavored puffed grain breakfast cereal, manufactured by General Mills. Introduced in 1956, the cereal consists of small orbs of corn and rice flavored with cocoa. Cocoa Puffs have the same shape as K ...

; it is also their most direct competitor. Nesquik Cereal is made with whole-grains and is thus a whole-grain cereal. Nesquik Cereal is sold in dozens of countries worldwide such as the UK, Canada, Mexico, France, and Hong Kong. It is sold throughout Europe, Africa, Asia, Oceania, the Middle East, South America, and parts of North America. It is currently available in 43 countries. In 2012, Cereal Partners discontinued its distribution of Nesquik Cereal from the US market for reasons unstated by the company. It is available in 30 grams, 375 grams, 590 grams, 700 grams package sizes. Most Nesquik Cereal is manufactured in France by Cereal Partners.

Ingredients

Nesquick Cereal ingredients ''Cereal Grains (whole grain wheat, maize semolina, rice flour),

sugar Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose, fructose, and galactose. Compound sugars, also called disaccharides or double ...

cocoa powder Cocoa may refer to: Chocolate * Chocolate * ''Theobroma cacao'', the cocoa tree * Cocoa bean, seed of ''Theobroma cacao'' * Chocolate liquor, or cocoa liquor, pure, liquid chocolate extracted from the cocoa bean, including both cocoa butter and ...

dextrose Glucose is a simple sugar with the molecular formula . Glucose is overall the most abundant monosaccharide, a subcategory of carbohydrates. Glucose is mainly made by plants and most algae during photosynthesis from water and carbon dioxide, using ...

palm oil Palm oil is an edible vegetable oil derived from the mesocarp (reddish pulp) of the fruit of the oil palms. The oil is used in food manufacturing, in beauty products, and as biofuel. Palm oil accounted for about 33% of global oils produced from ...

, salt, Fat-Reduced Cocoa Powder, trisodium phosphate, Flavouring: Vanillin, Vitamins and Minerals: vitamin C,

niacin Niacin, also known as nicotinic acid, is an organic compound and a form of vitamin B3, an essential human nutrient. It can be manufactured by plants and animals from the amino acid tryptophan. Niacin is obtained in the diet from a variet ...

, pantothenic acid (B5), vitamin (B6),

riboflavin Riboflavin, also known as vitamin B2, is a vitamin found in food and sold as a dietary supplement. It is essential to the formation of two major coenzymes, flavin mononucleotide and flavin adenine dinucleotide. These coenzymes are involved in ...

(B2), thiamin (B1), folic acid (Folacin), vitamin B12, calcium carbonate and iron.''

Nutrition

Nutritional information for Nesquik Cereal per 100-gram serving: * Energy: 379 kcal * Protein: 7.3 grams * Carbohydrates: 79.1 grams * Sugar: 35 grams * Fat: 3.8 grams * Saturated fat: 1.6 grams * Fibre: 5.1 grams * Sodium: 0.2 grams

Advertising

Cereal Partners typically advertises Nesquik Cereal more aggressively in large markets. However, wherever it is marketed it is usually on children's television channels. Nesquik Cereal advertisements are heavily marketed towards children, though there have been several marketed to adults. Almost all of Nesquik Cereal ads are displayed via TV, and not the Internet or print. The ads directed towards children often depict an animal in a high energy state, as if it is having a sugar rush.

Cartoon Network partnership

In 2002, Nesquik Cereal signed a sponsorship deal with

Cartoon Network Cartoon Network (often abbreviated as CN) is an American cable television channel owned by Warner Bros. Discovery. It is a part of The Cartoon Network, Inc., a division that also has the broadcasting and production activities of Boomerang, Car ...

which facilitated the creation of a Nesquik 'Tongue Twister' machine appearing with Quicky the Bunny in television advertising campaigns.

References

External links

* {{General Mills 1999 establishments in the United States Products introduced in 1999 General Mills cereals Breakfast cereals Nestlé cereals