Nemiroff is a Ukrainian vodka brand, one of the world's largest producers of alcohol. The products are sold in more than 80 countries. The company is one of the top3 world leaders in supplying vodka to duty-free shops (Duty Free). The brand is #1 exporter of all vodka drinks from Ukraine and is within the top100 taxpayers in Ukraine. Nemiroff achieved the Distillery of the Year accolade at the international tasting competition, the Berlin International Spirits Competition 2020. Nemiroff secured the Vodka Brand Champion title in 2021. The brand delivered 12% growth, increasing its volume to 5.6 m in 2021. According to the data of the authoritative IWSR TOP100 rating, the Nemiroff brand topped the rating of the fastest-growing international spirits brands in the world. The shareholders of Nemiroff are Yakov Finkelshtein, Bella Finkelstein and Anatoliy Kipish. From November 2018 it is the official sponsor of the UFC. Production and bottling of Nemiroff beverages is carried out at the production facilities of plants in

Nemyriv Nemyriv ( uk, Немирів, russian: Немирoв, pl, Niemirów) is a historic town in Vinnytsia Oblast (province) in Ukraine, located in the historical region of Podolia. It was the administrative center of former Nemyriv Raion (district). ...

(Vinnytsia region, Ukraine).

History

The company takes its name from "Nemyriv vodka", the first mention of which dates back to 1752. In 1872, Count Grigory Stroganov opened a distillery in

, and his daughter, Princess Maria Shcherbatova, continued the business. She hired the Czech architect Jiří Stibral, who designed many buildings in the city, including a new furnace. Under the leadership of Maria Shcherbatova, the distillery reached record production volumes at that time — more than 5,000 half-liter bottles per day. The distillery in Nemyriv was the first to start making alcohol from grain instead of raw potatoes. Products were transported throughout the Europe. In 1920, production was nationalized by the Soviets. In 1992, vodka production resumed in Nemyriv and the Nemiroff trademark was registered. In 1994, the export of products began. In 1997, the German KRONES production lines were established. Production capacity reached 50,000 bottles per month. In 1998, Nemiroff released vodka with an unusual recipe "Nemiroff Honey with Pepper", which gained great popularity in Ukraine and around the world. It began to be used as a symbolic souvenir from Ukraine. Since 2000, the brand has started supporting world professional boxing fights. In 2002, the company introduced laser protection of products to combat counterfeiting. In 2005, the company became a member of the International Bartender Association (IBA) and presented a new vodka "Ukrainian Birch Special". In 2006, Nemirooff was recognized as the №2 vodka brand in the world, according to VODKA-TOP 20 Brands Worldwide and IWSR Drinks Record. In 2018, Nemiroff signed a strategic partnership with the

Ultimate Fighting Championship The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promotion company based in Las Vegas, Nevada. It is owned and operated by Zuffa, a wholly owned subsidiary of Endeavor Group Holdings. It is the largest MMA ...

and became the UFC Official Vodka Partner. The same year, the company conducted a large-scale rebranding with a focus on the premium market segment. The bottle acquired a smoothed square shape and a stylized wing appeared on the logo as a symbol of the ''Indomitable spirit''. In 2020, Coca-Cola became the official distributor of Nemiroff vodka in Poland. In 2020, Nemiroff was the first private company in Ukraine which bought the Nemyriv alcohol distillery after a state monopoly. Currently, the new distillery is under reconstruction. In July 2021, Ukrainian vodka Nemiroff has extended its partnership with Coca-Cola HBC, which is now the brand’s exclusive distributor in the Czech Republic, Moldova and Slovakia. In 2021, Nemiroff entered the UK market, Oak & Still become the official distributor. Ukrainian vodka Nemiroff has partnered with Bloodstock, the largest outdoor, independent heavy metal festival in the UK, to celebrate the brand’s nationwide expansion. In 2021 Ukrainian vodka Nemiroff has been named an official partner of robotics technology firm Spacebit for 2022 lunar mission. The mission have been developed in partnership with the United Launch Alliance and Astrobotic Technology. In March 2022, Nemiroff canceled the license for its vodka production in Russia and Belarus. In April 2022, Nemiroff expanded its international footprint by launching in The Bahamas. In September 2022, Nemiroff has signed a distribution deal with spirits importer Disaronno International, which will represent the vodka brand in Belgium, the Netherlands, and Luxembourg, with an aim to strengthen the brand’s distribution and awareness in Europe.

Products

The Nemiroff product line includes more than 60 types of classic and flavor products in various price categories, including the most popular "Ukrainian honey with pepper" and ultra-premium "LEX". In 2016, the company presented an updated premium line Premium De Luxe. At the end of 2019, a new line of taste vodka Nemiroff The Inked Collection ("Bold Orange", "Wild Cranberry", "Burning Pear") was released. In 2021, Nemiroff introduced a new limited "MOON EDITION" dedicated to space. The limited edition vodka is made with an extra 12th filtration stage, added to celebrate the 12 pioneers who have visited the moon. In 2022 Nemiroff has released a new limited edition expression, with 100% proceeds from its sale donated to those affected by the war in Ukraine. The new Nemiroff Premium De Luxe comes with a label featuring the colours of the Ukrainian flag.

Production process

Nemiroff Vodka products are made from the highest quality grain alcohol made in the process of rectification, which has light neutral organoleptic due to the minimum amount of micro impurities of the feedstock, with the addition of aromatic additives from natural raw materials. Nemiroff The Originals passes 9 stages of filtration. Nemiroff De Luxe and Nemiroff The Inked Collection have 2 additional stages named sophisticated filtration – by silver and platinum. Nemiroff uses only 100% natural ingredients & aromatics as honey, fresh herbs and botanicals. Also, Nemiroff uses hand craft infusions & locally squeezed juice. For the Infused vodkas herbs, dried fruits & spices are poured into 50% water-alcohol mix and kept until an Infusion extract is ready. Then they’re distilled & filtered and mixed with vodka. Infusions have color, taste & aroma of primary products. Process of the aroma spirits production for Flavored vodkas is similar to perfumery. Nemiroff is using copper alembics stills. The master distiller can take different parts of aroma to achieve needed result. For delicate aroma it should be head fraction of distillation, for bold & deep aroma – the heart, tail fraction is used to achieve just a hint. Aromas don’t have a color, they’re intense in aroma but not in a flavor. The natural honey from the local beads is added to Nemiroff products for smooth taste. For some products, as Nemiroff Rested in Barrel, the vodka rests in oak barrels to provide the aroma, taste & harmony.

Social responsibility

The company's social projects are aimed both at ecology, sports and culture. Nemiroff finances music and film festivals, exhibitions, sporting events. In 2005, Nemiroff became an international sponsor of

Eurovision The Eurovision Song Contest (), sometimes abbreviated to ESC and often known simply as Eurovision, is an international songwriting competition organised annually by the European Broadcasting Union (EBU), featuring participants representing pri ...

. The following year he funded the Nemiroff Yalta Rally European Cup. In 2009, the company launched the Green Planet project to implement electronic document management and resource saving measures, which saved more than 7 tons of paper per year. The same year, the brand became a partner of the Ukrainian Pavilion at the

53rd Venice Biennale The 53rd Venice Biennale was an international contemporary art exhibition held in 2009. The Venice Biennale takes place biennially in Venice, Italy. Artistic director Daniel Birnbaum curated its central exhibition, "Making Worlds". Awards ...

. In total, during 2010-2011, the company spent ₴19 million to finance social projects. In 2021 Ukrainian vodka brand Nemiroff has converted the majority of its company documents to electronic form as part of its sustainability efforts. Nemiroff has converted almost all personnel, accountancy and reporting documents to electronic form, including contracts with partners. In the Nemiroff The Originals line, the brand started using a completely new type of eco-caps. They were developed specifically for a Ukrainian company without the use of polycarbonate and bisphenol-A, which is now forbidden in many countries. Nemiroff started using them as one of the first in the world.

Awards and recognitions

In 2010, the Nemiroff brand with an estimate of $404 million took first place among the TOP-100 Ukrainian brands. In 2004-2020, the Nemiroff brand has received more than 70 international awards, including awards from the Chicago Beverage Tasting Institute, The Vodka Masters, San Francisco World Spirits Competition, The Superior Taste Awards, International Spirits Challenge, Mixology Taste Forum, World Drinks Award, The Global Spirits Masters International Competition, Wine Enthusiast, The London Spirits Competition, The Fifty Best, John Barleycorn. In 2020, Nemiroff entered the ranking of the TOP-25 Ukrainian brands. In 2021, Nemiroff received the status "Vodka Brand Champion" and earned the title of the vodka brand №1 in the world by the leading industry media The Spirits Business. In 2021, Nemiroff is listed as #1 in the world’s TOP fastest-growing spirits brands. In 2021, Nemiroff The Inked Collection Burning Pear recognized as The World’s Best Vodka at The Spirits Masters competition. It received the "Taste Master" medal.

References