Neal's Yard Remedies
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Neal's Yard Remedies is a UK-based retail and
multi-level marketing Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salaried workforce selling th ...
company selling
cosmetics Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect ...
, skin care products, and
essential oils An essential oil is a concentrated hydrophobic liquid containing volatile (easily evaporated at normal temperatures) chemical compounds from plants. Essential oils are also known as volatile oils, ethereal oils, aetheroleum, or simply as the o ...
. The direct selling arm is branded NYR Organics. The company was founded in 1981.


History

Founder Romy Fraser, then a teacher and single parent with two daughters, abandoned her career in education in 1981 and opened the first Neal's Yard Remedies shop in
Neal's Yard Neal's Yard is a small alley in London's Covent Garden between Shorts Gardens and Monmouth Street which opens into a courtyard. It is named after the 17th century developer, Thomas Neale. In 1976, alternative activist and entrepreneur Nicholas ...
in
Covent Garden Covent Garden is a district in London, on the eastern fringes of the West End, between St Martin's Lane and Drury Lane. It is associated with the former fruit-and-vegetable market in the central square, now a popular shopping and tourist si ...
, London. Originally operating under the name Neal's Yard Apothecary, the outlet was intended as an alternative pharmacy; the company adopted the present name in 1986, to avoid the assumption it was a registered pharmacy, when a franchised off-shoot opened in Oxford. It sells dried herbs,
homoeopathic Homeopathy or homoeopathy is a pseudoscientific system of alternative medicine. It was conceived in 1796 by the German physician Samuel Hahnemann. Its practitioners, called homeopaths, believe that a substance that causes symptoms of a dis ...
products,
essential oil An essential oil is a concentrated hydrophobic liquid containing volatile (easily evaporated at normal temperatures) chemical compounds from plants. Essential oils are also known as volatile oils, ethereal oils, aetheroleum, or simply as the o ...
s, Bach flower remedies, and a similar range of
toiletries Personal care or toiletries are consumer products used in personal hygiene, personal grooming or for beautification. Products Personal care includes products as diverse as cleansing pads, colognes, cotton swabs, cotton pads, deodorant, eye li ...
. Fraser founded the business as an extension of Neal's Yard Wholefoods, the first such shop in London, which was run by Nicholas Saunders who offered to split the premises and guarantee Fraser's bank loan. Other retailers were making requests to stock Fraser's products by 1984. Fraser opened a factory in a former builder's yard in Balham, South London around the same time to cope with demand, moving to a larger factory in 1993. She brought in a managing director in 1999 to concentrate on product development. In 2001, the company's best selling products included frankincense nourishing cream, rosemary soap, plus seaweed and arnica foaming bath. In 2005, Fraser reduced her stake in the private company from 70% to 15%, selling the difference for at least £10 million to Peter Kindersley, according to the ''
Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and published digitally that focuses on business and economic current affairs. Based in London, England, the paper is owned by a Japanese holding company, Nik ...
''. Kindersley, a former publisher, was by this time the owner of Sheepdrove Organic Farm and heavily committed to the associated movement, At this point, the company had a turnover of £12 million. (By 2008, Kindersley owned 90% of the stock, but gave 15% of the company to 280 employees that September.) Also in 2005, the company moved its headquarters from Battersea, South London to a new factory facility at Peacemarsh, near
Gillingham, Dorset Gillingham ( ) is a town and civil parish in the Blackmore Vale area of Dorset, England. It lies on the B3095 and B3081 roads, approximately south of the A303 trunk road and northwest of Shaftesbury. It is the most northerly town in the coun ...
, which employed 222 people in 2018. In April 2009, the company launched their direct selling arm, NYR Organics which constituted 25% of sales by 2011. It had 5,000 sellers in the UK by 2013 and expanded operations to Ireland. As of 2013, the company had 60 retail stores internationally. By its own account, most of its company's sales in 2018 were to buyers in Asia and the United States. Neal's Yard Remedies is co-owned by Peter, Barnabas, and Anabel Kindersley. Denise Bonner serves as the global head of NYR Organic. From 2000 to 2014, Dragana Vilinac, originally from Sarajevo, was connected with the company, initially as a consultant and then as its head herbalist. By 2015, the company's products were being stocked in 21 countries. As of August 2021, the company was being run by Barnabas Kindersley. The company announced at this time that it was ceasing to trade via "direct selling" in France and Germany owing to an increase in administrative costs. Romy Fraser received an OBE "for services to the health and beauty industry" in the 2008 New Year's Honours. She no longer had any connection with the company by 2014. Neal's Yard Remedies was the first company to be certified by the
Soil Association The Soil Association is a British registered charity. The organisation activities include campaigning – against intensive farming, for local purchasing and public education on nutrition – and certification of organic foods. It was establ ...
, the organic charity, and the first to be certified as
carbon neutral Carbon neutrality is a state of net-zero carbon dioxide emissions. This can be achieved by balancing emissions of carbon dioxide with its removal (often through carbon offsetting) or by eliminating emissions from society (the transition to the "p ...
; they use
Fairtrade Foundation A fair trade certification is a product certification within the market-based movement fair trade. The most widely used fair trade certification is FLO International's, the International Fairtrade Certification Mark, used in Europe, Africa, Asi ...
ingredients. In 2015, the company received an award for innovation in the supply chain category of ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
's'' Sustainable Business Awards. Neal’s Yard Holdings Limited, according to its accounts, made pre-tax profits of £3 million in the year ending March 2019 on sales of £45 million.


Disputed health benefits of products

In April 2008, the
BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
reported on the company's claims the homoeopathic preparations they offer can help to prevent and treat serious fatal diseases such as
malaria Malaria is a mosquito-borne infectious disease that affects humans and other animals. Malaria causes symptoms that typically include fever, tiredness, vomiting, and headaches. In severe cases, it can cause jaundice, seizures, coma, or death. S ...
. It was reported that this practice was "highly dangerous and it puts people's lives at risk." Later in the year, the Medicines and Healthcare products Regulatory Agency (MHRA) said that the product "Malaria Officinalis 30c" was "clearly intended to be viewed as a treatment or preventive" and the company's actions were "potentially harmful to public health and misleading", and ordered that the product be withdrawn from sale; Neal's Yard acknowledged there was no proof the product worked and withdrew it from sale on 17 April 2008. In May 2009 ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
''s Ethical Living blog invited Neal's Yard Remedies to participate in an installment of the "You Ask, They Answer" online discussion series, and received assurance from the company of their willingness to participate. A later posting from a ''Guardian'' editor stated that Neal's Yard was "working on replies". Following the posting of questions about the efficacy of their remedies, and comments of a sceptical nature towards Neal's Yard alternative medicines, the company declined to participate in the discussion, and the thread was closed. The refusal of Neal's Yard Remedies to answer any of the questions was criticised by public relations experts. In October 2013, the United States
Food and Drug Administration The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is respon ...
issued an import alert regarding the barring of shipments of the company's Cocoa Eye Shadow from entry into the U.S. due to microbiological contamination. In March 2018, Neal's Yard Remedies was notified that their products Covent Garden Superfood Organic Greens Complex and Covent Garden Superfood Organic Cocoa Blend violated the California Health & Safety Code (
Proposition 65 Proposition 65 (formally titled The Safe Drinking Water and Toxic Enforcement Act of 1986, and also referred to as Prop 65) is a California law passed by direct voter initiative in 1986 by a 63%–37% vote. Its goals are to protect drinking water s ...
) because the company had failed to provide required warnings that the products contained lead and cadmium, respectively, and thereby posed a potential health risk to consumers. In July 2018, the company was ordered to pay a civil penalty of $1,500.


References


External links

* {{Authority control 1981 establishments in England Cosmetics companies of the United Kingdom Retail companies of the United Kingdom Retail companies based in London Retail companies established in 1981 British brands Multi-level marketing companies Companies based in Dorset