Nature's Pride is an all-natural brand of bread produced by

Flowers Foods Flowers Foods, headquartered in Thomasville, Georgia, is a producer and marketer of packed bakery food. The company operates 47 bakeries producing bread, buns, rolls, snack cakes, pastries, and tortillas. Flowers Foods' products are sold reg ...

in the United States. It was previously produced by

Hostess Brands Hostess Brands is an American-based bakery company formed in 2013. It owns several bakeries in the United States that produce snack cakes under the Hostess and Dolly Madison brand names and its Canadian subsidiary, Voortman Cookies Limited, pr ...

, which closed its operations in the wake of a BCTGM bakers' union strike and entered liquidation proceedings. Flowers Foods made a bid to Hostess for the brand on January 11, 2013.

Background

Launched in February 2009, Nature's Pride bread was the first completely all natural line of bread to be available across the United States. The brand offered a number of bread products, including Nature's Pride hearty wide pan and traditional

sandwich bread Sandwich bread (also referred to as sandwich loaf) is bread that is prepared specifically to be used for the preparation of sandwiches. Sandwich breads are produced in many varieties, such as white, whole wheat, sourdough, rye, multigrain ...

varieties, Nature's Pride OvenClassics and Nature's Pride Premium Harvest buns and rolls. All Nature's Pride's products were baked using 100% natural ingredients and contained no artificial preservatives, colors, flavors, trans fats or

high fructose corn syrup High-fructose corn syrup (HFCS), also known as glucose–fructose, isoglucose and glucose–fructose syrup, is a sweetener made from corn starch. As in the production of conventional corn syrup, the starch is broken down into glucose by enzy ...

Marketing

The brand launched a new television and print advertising campaign in September 2010 highlighting Nature's Pride's all natural ingredients.Hostess Brands is Closed
Naturespridebread.com. Nature's Pride Bread received several awards and recognition for its great taste in a number of publications. In 2009, Nature's Pride was named the "Best Sliced Bread" by

Fitness Magazine ''Fitness'' is a United States-based women's magazine, focusing on health, exercise, and nutrition. It is owned and published by the Dotdash Meredith. The editor-in-chief of ''Fitness'' is Betty Wong. History ''Fitness'' was launched in 1992, ...

. In its March 2010 issue, Consumer Reports reported that Nature's Pride Healthy Multi-Grain bread "is excellent and tasty enough to eat plain". Additionally, Everyday with Rachael Ray Magazine chose Nature's Pride Country White Bread as the best tasting

white bread White bread typically refers to breads made from wheat flour from which the bran and the germ layers have been removed from the whole wheatberry as part of the flour grinding or milling process, producing a light-colored flour. This milling p ...

in its "Best Sandwich Bread" taste test. Results appeared in the September 2010 issue. Nature's Pride Bread was featured in a segment on the Food Network's "

Unwrapped ''Unwrapped'', also known as ''Unwrapped with Marc Summers'', is an American television program on Food Network that reveals the origins of sponsored foods. It first aired in June 2001 and is hosted by Marc Summers. The show leads viewers on to ...

" series which first aired September 20, 2010. The segment, which ran as part of the show's "Sandwiched" episode, featured the production process for the 100% natural bread brand.Sandwiched : Unwrapped
Food Network (November 16, 2009). Nature's Pride Bread participated in a number of high-profile events across the country in 2009 and 2010, including the FOOD & WINE Classic in Aspen (2010), the San Diego Bay Wine & Food Festival (2010), Foodbuzz Blogger Festival (2009 and 2010). Nature's Pride Bread was also featured in the 2010

House Beautiful ''House Beautiful'' is an interior decorating magazine that focuses on decorating and the domestic arts. First published in 1896, it is currently published by the Hearst Corporation, who began publishing it in 1934. It is the oldest still-publi ...

Magazine Kitchen of the Year in Rockefeller Center. Natures Pride Bread is now defunct

Background

Marketing

See also

References

External links