Natural Wonder (Revlon subsidiary brand)
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Natural Wonder Cosmetics the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
cosmetics brand, was operated by Revlon Consumer Products Corporation from 1963 to 2000, when
Revlon Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, fragrance, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it still remains. Revlon was founded by brothe ...
sold the division to
CVC Capital Partners CVC Capital Partners is a Luxembourg-based French private equity and investment advisory firm with approximately US$133 billion of assets under management and approximately €157 billion in secured commitments since inception across American, E ...
. One of the first products to use the brand was a medicated foundation. Natural Wonder provided
Revlon Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, fragrance, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it still remains. Revlon was founded by brothe ...
with an economy cosmetics brand throughout the 1980s and 1990s. One of the more prominent spokeswomen for Natural Wonder was
Debbie Gibson Deborah Ann Gibson (born August 31, 1970) is an American singer-songwriter, record producer and actress. Gibson released her debut album '' Out of the Blue'' in 1987, which spawned several international hits, later being certified triple plati ...
, who advertised the company's products to her teenager demographic during 1988–1990 and even designed a celebrity scent that the company marketed in 1989 (''for further info on'' Electric Youth ''by Debbie Gibson see
Electric Youth (fragrance) Deborah Ann Gibson (born August 31, 1970) is an American singer-songwriter, record producer and actress. Gibson released her debut album '' Out of the Blue'' in 1987, which spawned several international hits, later being certified triple plati ...
''). Among standard products were the following: * ''Super Nails,'' including standard nail enamels and a transparent 3-Way Nail Hardener. * ''Finer Liner'' eyeliner.


References

Natural Wonder (Revlon subsidiary brand) Natural Wonder (Revlon subsidiary brand) CVC Capital Partners companies Private equity portfolio companies Revlon brands {{fashion-stub