Natura & Co is a

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

ian global personal care cosmetics group headquartered in

São Paulo São Paulo (, ; Portuguese for ' Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the Ga ...

. The Natura & Co Group currently includes Natura Cosméticos,

Aesop Aesop ( or ; , ; c. 620–564 BCE) was a Greek fabulist and storyteller credited with a number of fables now collectively known as ''Aesop's Fables''. Although his existence remains unclear and no writings by him survive, numerous tales c ...

The Body Shop The Body Shop International Limited, trading as The Body Shop, is a British cosmetics, skin care and perfume company. Founded in 1976 by Anita Roddick, the company currently has a range of 1,000 products sold in about 3,000 stores, divided ...

and Avon Products. The Group is present in 73 countries across all continents except

Antarctica Antarctica () is Earth's southernmost and least-populated continent. Situated almost entirely south of the Antarctic Circle and surrounded by the Southern Ocean, it contains the geographic South Pole. Antarctica is the fifth-largest cont ...

. Natura Cosméticos, the parent company, was founded in 1969 by Antônio Luiz Seabra and became a

public company A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange ( ...

listed on São Paulo Stock Exchange in 2004. Currently the company is the largest Brazilian cosmetics company by revenue. In May 2019 Natura & Co announced that it had entered into definitive agreement to acquire Avon Products, Inc. The transaction was approved by Brazilian regulations authorities in the beginning of November 2019 and was completed in January 2020, making Natura & Co the 4th largest pure-play beauty company in the world.

History

In 1974, Natura adopted direct sales as sales model. In 2018 it had more than 6.6 million "consultants" (resellers) worldwide being the largest in the world. Natura is a founding member of the Union for Ethical BioTrade, gradually ensuring that its sourcing practices promote the conservation of biodiversity, respect

traditional knowledge Traditional knowledge (TK), indigenous knowledge (IK) and local knowledge generally refer to knowledge systems embedded in the cultural traditions of regional, indigenous, or local communities. According to the World Intellectual Property Organ ...

and assure the equitable sharing of benefits all along the supply chain. During the steps of their development and production of cosmetics, Natura does not test on animals and follows the most stringent international safety standards. Being a public company since 2004, its shares are listed on Novo Mercado (the highest level of corporate governance or Stock Exchange Ibovespa). Natura's performance in 2017 shows a consolidated gross revenue of R$9.9 billion, a growth of 24.5% over the previous year. Its consolidated net income was R$670.3 million. In 2005 they opened their first boutique in

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), ma ...

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan area ...

. The major competitors of Natura are O Boticário,

L'Oréal L'Oréal S.A. () is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field concentrating on hair color, ...

, Estée Lauder Companies, Jequití and others. On January 6, 2020, Natura began trading on the New York Stock Exchange (NYSE).

Business model

Natura is a one-level marketing company. Natura promotes its image as an eco-friendly, sustainable company (using natural products, working toward sustainable environment and social support etc.). The company also uses ordinary women rather than supermodels in its advertisements.economist.com
/ref> Natura & Co operates more than 3,200 stores, considering Natura, The Body Shop, and Aesop's operations. The direct sales channel has more than 6 million consultants among all brands. The company also encourages personal development, material and professional consultants and advisors.

References

External links

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Natura official website

The Body Shop official website

Aesop official website
{{Authority control Cosmetics companies of Brazil Manufacturing companies based in São Paulo Brazilian companies established in 1969 Brazilian brands Manufacturing companies established in 1969 Companies listed on B3 (stock exchange) Companies listed on the New York Stock Exchange Direct selling