The National Tea Company (NATCO, informally known as National) was a

Midwestern United States The Midwestern United States, also referred to as the Midwest or the American Midwest, is one of four census regions of the United States Census Bureau (also known as "Region 2"). It occupies the northern central part of the United States. I ...

grocery chain that operated during the 20th century.

Founding

Founded in 1899 by Danish immigrant George S. Rasmussen along with his brother Thorvald in

Chicago, Illinois (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

, the retailer spread to about 160 stores by 1920, and annual sales approached $13 million. By the end of the '20s, National Tea had over 600 locations in the Chicago area alone and another 1,000 stores nationwide. Sales grew to about $90 million a year. Many of these stores were closed or sold during the

Great Depression The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...

, but National Tea remained among the 10 largest grocery chains in the United States for most of the 20th century. National Tea Co

Sale to George Weston and Expansion

In 1955, when annual sales topped $600 million and the company had nearly 20,000 employees nationwide, National Tea was purchased by George Weston Ltd., a large Canadian grocery retailer, later renamed

Loblaw Companies Loblaw Companies Limited is a Canadian retailer encompassing corporate and franchise supermarkets operating under 22 regional and market-segment banners (including Loblaws), as well as pharmacies, banking and apparel. Loblaw operates a priva ...

. Most National stores were in the

Mississippi Valley The Mississippi River is the second-longest river and chief river of the second-largest drainage system in North America, second only to the Hudson Bay drainage system. From its traditional source of Lake Itasca in northern Minnesota, it ...

, including in

Louisiana Louisiana , group=pronunciation (French: ''La Louisiane'') is a state in the Deep South and South Central regions of the United States. It is the 20th-smallest by area and the 25th most populous of the 50 U.S. states. Louisiana is bord ...

. During the 1950s, it acquired about 500 new stores by buying up smaller chains. Eventually, National, renamed

National Supermarkets National Supermarkets was a grocery chain in both the St. Louis, Missouri, and New Orleans, Louisiana, areas of the United States. Both firms were owned by Loblaw Companies of Canada, but in June 1995, they were sold by Loblaw to Schnucks Market ...

, was pared down to operations in

Missouri Missouri is a state in the Midwestern region of the United States. Ranking 21st in land area, it is bordered by eight states (tied for the most with Tennessee): Iowa to the north, Illinois, Kentucky and Tennessee to the east, Arkansas t ...

Illinois Illinois ( ) is a state in the Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolitan areas include, Peoria and Rock ...

Indiana Indiana () is a U.S. state in the Midwestern United States. It is the 38th-largest by area and the 17th-most populous of the 50 States. Its capital and largest city is Indianapolis. Indiana was admitted to the United States as the 19th ...

Minnesota Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the 22nd most populous, with over 5.75 million residents. Minnesota is home to western prairies, now given over t ...

and Louisiana. It was a major chain in the

St. Louis St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the bi-state metropolitan area, which e ...

Indianapolis Indianapolis (), colloquially known as Indy, is the state capital and most populous city of the U.S. state of Indiana and the seat of Marion County. According to the U.S. Census Bureau, the consolidated population of Indianapolis and Marion ...

and

New Orleans New Orleans ( , ,New Orleans

areas. Later Loblaw sold off some of its stores (63) to

The Great Atlantic & Pacific Tea Company The Great Atlantic & Pacific Tea Company, better known as A&P, was an American chain of grocery stores that operated from 1859 to 2015. From 1915 through 1975, A&P was the largest grocery retailer in the United States (and, until 1965, the lar ...

, better known as A&P, in 1976.

Sale to Schnucks and Decline

Schnucks Markets acquired National Tea in 1995 from

. Immediately following this purchase, Schnucks received approval from the

Federal Trade Commission The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) antitrust law and the promotion of consumer protection. The FTC shares jurisdiction o ...

to sell the National Tea New Orleans division to Schwegmann Giant Super Markets of

Metairie, Louisiana Metairie ( ) is a census-designated place (CDP) in Jefferson Parish, Louisiana, United States, and is part of the New Orleans metropolitan area. With a population of 143,507 in 2020, Metairie is the largest community in Jefferson Parish and was (a ...

, which later sold them to A&P, which finally sold them to Rouse Markets in 2007. National itself had cemented the number two spot in St. Louis by acquiring several former

Kroger The Kroger Company, or simply Kroger, is an American retail company that operates (either directly or through its subsidiaries) supermarkets and multi-department stores throughout the United States. Founded by Bernard Kroger in 1883 in Cinci ...

locations and the Kroger distribution center in the market when the latter exited St. Louis in 1986. Kroger and National had been battling for the number two and three spots in the St. Louis market since the 1970s, swapping rankings several times over throughout the 1970s and 1980s. Schnucks, to avoid having too much market share in St Louis, was required to sell off some of the National Store locations, which it did to James Gibson who later was indicted for fraud involving structured settlements. National Supermarkets no longer has a separate existence as a retail chain.

References

External links

"Comeback at National,' Time Magazine, October 31, 1955

History of National Supermarkets
{{Supermarkets of the United States Defunct supermarkets of the United States Defunct companies based in Chicago American companies established in 1899 Food and drink companies established in 1899 Retail companies established in 1899 Retail companies disestablished in 1995 1899 establishments in Illinois 1995 establishments in Illinois