Namo Media was a technology startup providing in-stream advertisements for mobile applications. It was acquired by

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

in June 2014 for between $50M and $100M. It was founded by former Google employees Gabor Cselle, Nassar Stoertz, and Tural Badirkhanli, who raised $1.9 million in seed funding from investors that included Google Ventures,

Andreessen Horowitz Andreessen Horowitz (also called a16z, legal name AH Capital Management, LLC) is a private American venture capital firm, founded in 2009 by Marc Andreessen and Ben Horowitz. The company is headquartered in Menlo Park, California. Andreessen H ...

, and

Betaworks Betaworks is an American startup studio and seed stage venture capital company based in New York City that invests in network-focused, consumer-facing media businesses. Its hybrid investor/builder model has led to both investments in fast-grow ...

. Cselle had sold his previous startup reMail to Google in 2010. Namo Media's advertising SDK for Android and iOS allowed developers to integrate

native advertising Native advertising, also called sponsored content, is a type of advertising that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial. ...

into applications with streams of content, and was the first to implement server-side location control of native ads. In April 2014, Namo Media launched ad carousel upgrade. Namo Media's location control technology was integrated into Twitter's MoPub advertising solutions in October 2014.

References

Defunct technology companies of the United States Twitter, Inc. acquisitions 2014 mergers and acquisitions {{Tech-company-stub