Mining and Scientific Press 1885 nameplate

The nameplate (American English) or masthead (British English)The Guardian: ''Newspaper terminology''
Linked 2013-06-16 of a

newspaper A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, spor ...

periodical A periodical literature (also called a periodical publication or simply a periodical) is a published work that appears in a new edition on a regular schedule. The most familiar example is a newspaper, but a magazine or a journal are also example ...

is its designed title as it appears on the front page or cover. Another very common term for it in the newspaper industry is "the flag". It is part of the publication's

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

ing, with a specific

font In metal typesetting, a font is a particular size, weight and style of a typeface. Each font is a matched set of type, with a piece (a " sort") for each glyph. A typeface consists of a range of such fonts that shared an overall design. In mo ...

and, usually, color. It may include other details besides the name, such as ornamentation, a subtitle, or

motto A motto (derived from the Latin , 'mutter', by way of Italian , 'word' or 'sentence') is a sentence or phrase expressing a belief or purpose, or the general motivation or intention of an individual, family, social group, or organisation. M ...

. For example, the masthead of ''

The Times ''The Times'' is a British daily national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its current name on 1 January 1788. ''The Times'' and its sister paper '' The Sunday Times'' ( ...

'' of London includes the British Royal Arms between the words "The" and "Times". Another example is the masthead of '' Daily Record'' of Scotland, which includes an ornamental lion in the "rampant"

attitude Attitude may refer to: Philosophy and psychology * Attitude (psychology), an individual's predisposed state of mind regarding a value * Metaphysics of presence * Propositional attitude, a relational mental state connecting a person to a propo ...

to the right of the word "Daily".

References

External links

* Brand management Publishing {{Publish-stub