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Robert John Burck (born December 23, 1970), better known as the Naked Cowboy, is an American actor, singer, songwriter, writer, and street performer, best known for singing regularly in
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
's
Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent ...
. Burck is also a regular in the streets of the
French Quarter The French Quarter, also known as the , is the oldest neighborhood in the city of New Orleans. After New Orleans (french: La Nouvelle-Orléans) was founded in 1718 by Jean-Baptiste Le Moyne de Bienville, the city developed around the ("Old Sq ...
during the
New Orleans Mardi Gras The holiday of Mardi Gras is celebrated in all of Louisiana, including the city of New Orleans. Celebrations are concentrated for about two weeks before and through Shrove Tuesday, the day before Ash Wednesday (the start of lent in the Western ...
season. He wears only
cowboy boots Cowboy boots are a specific style of riding boot, historically worn by cowboys. They have a high heel that is traditionally made of stacked leather, rounded to pointed toe, high shaft, and, traditionally, no lacing. Cowboy boots are normally m ...
, a hat, and white
briefs Briefs (or a brief) are a type of short, form-fitting underwear and swimwear, as opposed to styles where material extends down the thighs. Briefs have various different styles, usually with a waistband attached to fabric that runs along the pe ...
, with a guitar strategically placed to give the illusion of nudity. On October 6, 2010, Burck formally announced that he was running for
President of the United States The president of the United States (POTUS) is the head of state and head of government of the United States of America. The president directs the executive branch of the federal government and is the commander-in-chief of the United States ...
in the 2012 U.S. election as a candidate representing the U.S. Tea Party movement.(October 6, 2010
"NYC's Naked Cowboy suits up for presidential run"
Associated Press. Retrieved on October 6, 2010.
Bayer, Casey (October 6, 2010
"Naked Cowboy for president: Top celebrities (past and present) who aimed for the White House"
''Christian Science Monitor''; retrieved October 6, 2010.
(October 6, 2010)

''The Washington Post''. Retrieved on October 6, 2010.


Background

Burck was born in
Cincinnati, Ohio Cincinnati ( ) is a city in the U.S. state of Ohio and the county seat of Hamilton County. Settled in 1788, the city is located at the northern side of the confluence of the Licking and Ohio rivers, the latter of which marks the state line wi ...
, and attended Our Lady of the Rosary elementary school in nearby
Greenhills, Ohio Greenhills is a village in Hamilton County, Ohio, United States. The population was 3,615 at the 2010 census. A planned community, it was established by the United States government during the Great Depression. Most of the village is a National ...
. He later earned a bachelor's degree in
political science Political science is the scientific study of politics. It is a social science dealing with systems of governance and power, and the analysis of political activities, political thought, political behavior, and associated constitutions and la ...
from the
University of Cincinnati College of Arts and Sciences The College of Arts and Sciences, is a liberal arts college of the University of Cincinnati. Located in the university's main campus in Cincinnati, Ohio, the college is commonly referred to as Arts and Sciences or simply A&S. As the largest and mo ...
in 1995. He began busking in December 1997, and first appeared on Venice Beach, Los Angeles. He is best known as a fixture of
Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent ...
in
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
, where he has appeared almost daily since September 1999. He made an appearance in
Donnybrook, Dublin Donnybrook () is a district of Dublin, Ireland. It is situated on the southside of the city, in the Dublin 4 postal district, and is home to the Irish public service broadcaster Raidió Teilifís Éireann (RTÉ). It was once part of the Pemb ...
,
Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...
on January 25, 2009, where he performed his theme song "I'm the Naked Cowboy" at a Leinster Rugby game before 18,000 spectators. In May 2014, Burck temporarily switched from his usual
briefs Briefs (or a brief) are a type of short, form-fitting underwear and swimwear, as opposed to styles where material extends down the thighs. Briefs have various different styles, usually with a waistband attached to fabric that runs along the pe ...
to
boxer briefs Boxer briefs (sometimes spelled boxer-briefs or called tight boxers, also known as A-Fronts) are a hybrid type of men's undergarment which are long in the leg, similar to boxer shorts, but tight-fitting like briefs. They emerged as a style in the ...
, after being sponsored by Fruit of the Loom. On November 11, 2020, while performing in New York in front of a few tourists, a person pulled down and ripped Burck’s
briefs Briefs (or a brief) are a type of short, form-fitting underwear and swimwear, as opposed to styles where material extends down the thighs. Briefs have various different styles, usually with a waistband attached to fabric that runs along the pe ...
.


Music

Burck has made appearances in three music videos, including Cake's " Short Skirt/Long Jacket",
Tyler Hilton Tyler James Hilton (born November 22, 1983) is an American singer-songwriter and actor. Hilton began his professional career in music in 2000. '' Rolling Stone magazine'' compared him to his contemporary, Howie Day, while others have compared H ...
's "When It Comes", and
Nickelback Nickelback is a Canadian rock band formed in 1995 in Hanna, Alberta. It is composed of guitarist and lead vocalist Chad Kroeger, guitarist, keyboardist and backing vocalist Ryan Peake, bassist Mike Kroeger, and drummer Daniel Adair. It wen ...
's "
Rockstar Rock Star or Rockstar may refer to: Films * ''Rock Star'' (2001 film), an American film starring Mark Wahlberg * ''Rockstar'' (2011 film), an Indian Hindi-language film by Imtiaz Ali * ''Rockstar'' (2015 film), an Indian Malayalam-language fi ...
". In 2007, Burck released an album of his own, signing to 4Sight Music Productions and recording the pop-rock album ''Year of the Cowboy'' produced by Lee Evans and producer Dante Lattanzi at JAMBOX Recording Studios in New York City. The album was featured on MTV News.


Politics

On July 20, 2009, it was announced that Burck would challenge Mayor Michael Bloomberg in the 2009 election for Mayor of New York City. In response, Jonny Porkpie, the self-proclaimed "burlesque Mayor of NYC" announced that he would run against him. On September 5, 2009, Burck withdrew from the race. On September 29, 2010, he announced his intentions to challenge President
Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the ...
in the
2012 presidential election This national electoral calendar for 2012 lists the national/ federal elections held in 2012 in all sovereign states and their dependent territories. By-elections are excluded, though national referendums are included. January *3–4 January ...
. At his announcement, Burck stated that he has a "very conservative policy" and that he had an "unapologetic commitment to our borders, our language and our culture", borrowing a well-known catchphrase of radio host
Michael Savage Michael Alan Weiner (born March 31, 1942), known by his professional name Michael Savage, is a far-right author, conspiracy theorist, political commentator, activist, and former radio host. Savage is best known as the host of '' The Savage Na ...
. He changed his appearance by wearing a dress suit and had his hair cut. On October 6, 2010, Burck officially declared his presidential candidacy at a press conference in Times Square. He stated that he was neither a
Democrat Democrat, Democrats, or Democratic may refer to: Politics *A proponent of democracy, or democratic government; a form of government involving rule by the people. *A member of a Democratic Party: **Democratic Party (United States) (D) **Democratic ...
nor a
Republican Republican can refer to: Political ideology * An advocate of a republic, a type of government that is not a monarchy or dictatorship, and is usually associated with the rule of law. ** Republicanism, the ideology in support of republics or agains ...
, but rather "an American" and that he intended to lead the U.S.
Tea Party movement The Tea Party movement was an American fiscally conservative political movement within the Republican Party that began in 2009. Members of the movement called for lower taxes and for a reduction of the national debt and federal budget defi ...
into the Oval Office. Bloomberg referenced the Naked Cowboy during the tenth 2020 Democratic primary debate in Charleston, South Carolina on February 25, 2020. When asked whether he would support expanding his signature soda ban policy nationwide, Bloomberg stated that what is right for one city is not necessarily right for every city "otherwise every town would have a Naked Cowboy." According to ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'' in December 2020, Burck is "a big
Trump Trump most commonly refers to: * Donald Trump (born 1946), 45th president of the United States (2017–2021) * Trump (card games), any playing card given an ad-hoc high rank Trump may also refer to: Businesses and organizations * Donald J. T ...
supporter." He participated in a rally in
Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
prior to the storming of the United States Capitol on January 6, 2021.


Infringement lawsuits filed


Mars Inc.

Mars, Incorporated Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$40 billion in annual sales in 2021. Mars was ranked as the fourth-largest pri ...
created a short animation of the Blue
M&M's M&M's (stylized as m&m's) are multi-colored button-shaped chocolates, each of which has the letter "m" printed in lower case in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M ...
character playing a guitar while dressed in a white cowboy hat, cowboy boots and underpants on the electronic animation display that hangs outside the M&M's store at Times Square. Burck, who owns registered trademarks to the Naked Cowboy name and likeness, filed a
trademark infringement Trademark infringement is a violation of the exclusive rights attached to a trademark without the authorization of the trademark owner or any licensees (provided that such authorization was within the scope of the licence). Infringement may ...
lawsuit against Mars Incorporated on February 15, 2008. Burck alleged that the ads infringe on his trademark by "using his likeness, persona, and image for commercial purposes without his written permission and by falsely suggesting that he endorses M&M's candy." The Cowboy's lawsuit, filed in federal court in Manhattan, requested an injunction stopping Mars from using the Naked Cowboy's likeness to advertise M&M's products, up to $100 million in
punitive damages Punitive damages, or exemplary damages, are damages assessed in order to punish the defendant for outrageous conduct and/or to reform or deter the defendant and others from engaging in conduct similar to that which formed the basis of the lawsuit. ...
, and attorney's fees. On June 23, 2008, the court issued a decision that dismissed a portion of the suit relying on New York law but rejected a motion by the defendants to dismiss the
trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from othe ...
claims. Burck and Mars Incorporated settled the lawsuit in November 2008, the terms of which were never disclosed.


CBS

Burck filed a trademark infringement lawsuit against
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
in February 2011, saying the network's use of a 'Naked Cowboy'–like figure in an ad for a television show demeaned his image with CBS's "drunk and sexually charged" portrayal of his likeness.


Personal life

On February 15, 2013, Burck married Patricia Burck, a woman from
Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital city, capital and primate city, largest city of Mexico, and the List of North American cities by population, most populous city in North Amer ...
who was 25 at the time. Patricia is a professional
belly dancer Belly dance (Egyptian Arabic: رقص بلدي, translated: Dance of the Country/Folk Dance, romanized: Raks/Raas Baladi) is a dance that originates in Egypt. It features movements of the hips and torso. It has evolved to take many different f ...
and group fitness instructor, is also a licensed Naked Cowgirl franchisee. Burck is a resident of
Queens Queens is a borough of New York City, coextensive with Queens County, in the U.S. state of New York. Located on Long Island, it is the largest New York City borough by area. It is bordered by the borough of Brooklyn at the western tip of Long ...
.


Arrest

On March 6, 2021 Burck was arrested in Daytona Beach, Florida where he was appearing at
Daytona Beach Bike Week Daytona Beach Bike Week, also called Daytona Bike Week, is a motorcycle event and rally held annually in Daytona Beach, Florida. Since 2021, events have been added in DeLeon Springs. Approximately 500,000 people make their way to the rally area f ...
. He was arrested on charges of panhandling and resisting an officer without violence, as his act violated Daytona Beach's panhandling policies. After spending a night in jail, Burck entered a plea of no contest to the resisting an officer without violence charge. Following his plea the judge involved in Burck's case withheld
adjudication Adjudication is the legal process by which an arbiter or judge reviews evidence and argumentation, including legal reasoning set forth by opposing parties or litigants, to come to a decision which determines rights and obligations between the p ...
on the resisting arrest charge making it not appear as a conviction on his criminal record, dropped the panhandling charge, and sentenced Burck to
time served In criminal law, time served is an informal term that describes the duration of pretrial detention (remand), the time period between when a defendant is arrested and when they are convicted. Time served does not include time served on bail bu ...
. Following his release Burck reportedly received a "hero's welcome" from attendees at Daytona Beach Bike Week after he returned and a local music store along with Takamine donated him a new acoustic guitar to replace the one that was damaged during his arrest. In May 2021 it was reported that Burck had asked a judge to allow him to withdraw his no contest plea and that his attorney sent a letter stating that he plans to sue the Daytona Beach Police Department over the arrest. On July 20 2022, Burck having sued the city and the two arresting police officers, received a $90,000 settlement.


See also

* Desnuda *
Leslie Cochran Albert Leslie Cochran (June 24, 1951March 8, 2012) was an American homeless man, peace activist, cross-dresser, urban outdoorsman, and outspoken critic of police treatment of the homeless. Cochran was known in Austin as Leslie. Cochran was consi ...
* Andrew Martinez * Jim Spagg * David Zancai


References


External links

* *The Naked Cowbo
rock music page
* {{DEFAULTSORT:Naked Cowboy 1970 births Living people American street performers Performance art in New York City Musicians from Cincinnati Times Square Candidates in the 2012 United States presidential election 21st-century American politicians University of Cincinnati alumni Musicians from New York City People from Hackettstown, New Jersey People from Secaucus, New Jersey Guitarists from Ohio Nudity in the United States American male guitarists 21st-century American singers 21st-century American guitarists 21st-century American male singers