''Matinee Theater'' is an American

anthology series An anthology series is a radio, television, video game or film series that spans different genres and presents a different story and a different set of characters in each different episode, season, segment, or short. These usually have a dif ...

that aired on

NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...

during the

Golden Age of Television The first Golden Age of Television is an era of television in the United States marked by its large number of live productions. The period is generally recognized as beginning in 1947 with the first episode of the drama anthology '' Kraft Televi ...

, from October 31, 1955, to June 27, 1958. Its name is often seen as ''Matinee Theatre''. The series, which ran daily from 3 p.m. to 4 p.m. Eastern Time, was usually broadcast live and most of the time in color. Its live dramas were presented with minimal sets and costumes. It was the first daily hour-long dramatic series on television. When it was broadcast, ''Matinee Theater'' was the most heavily promoted regularly scheduled daytime program on U.S. television. Along with NBC's ''

Home A home, or domicile, is a space used as a permanent or semi-permanent residence for one or many humans, and sometimes various companion animals. It is a fully or semi sheltered space and can have both interior and exterior aspects to it. ...

'', the show was part of the network's effort to "provide quality 'adult' entertainment" in daytime programming. In its second season, the program had an audience of 7 million daily viewers. The series ended in 1958 due to its high budget; much higher than any other daytime program in television. In 1956, the program's budget was "about $73,000" to produce five episodes per week. A few of the later episodes were preserved on color film for later rerun syndication under different titles. The scripts of the series' episodes are archived at the University of California, Los Angeles. Several episodes are preserved at the UCLA Film & Television Archive, The Paley Center, and the Library of Congress. __TOC__

Buckley's comments

Jim Buckley of the Pewter Plough Playhouse (Cambria, California) recalled:Buckley, Jim. "Prelude to Playtime," ''Pewter Plough Playhouse Newsletter'', Vol. 2, No. 2, March/April 2006.

When Al McCleery got back to the States, he originated a most ambitious theatrical TV series for NBC called ''Matinee Theater'': to televise five different stage plays per week. This series aired live at 3 p.m. Eastern time and 12 noon Pacific, in order to promote color TV (which had just been developed) to the American housewife as she labored over her ironing. Al cCleerywas the producer. He hired five directors and five art directors. Richard Bennett, one of our first early presidents of the Pewter Plough Corporation, was one of the directors and I was one of the art directors and, as soon as we were through televising one play, we had lunch and then met to plan next week’s show. That was over 50 years ago, and I’m trying to think; I believe the TV art director is (or was) his own set decorator (selecting furnishings and hand props)—yes, of course! It had to be, since one of McCleery’s chief claims to favor with the producers was his elimination of the setting ''per se'' and simply decorating the scene with a minimum of props. It took a bit of ingenuity.

Personnel and production

Directors included Walter Grauman, Boris Sagal, Lamont Johnson, Arthur Hiller, Lawrence Schwab, Allen A. Buckhantz, Alan Cooke, and Livia Granito. The show initially had 16 directors, but McCleery released those who could not promptly answer questions about what they needed or wanted for episodes. A staff of about a dozen people searched through books, magazines, and material in the public domain, looking for ideas, and about the same number of writers produced material for the program. While one episode of the program was being broadcast, the next day's episode was in final rehearsal. Both occurred in the same studio, with a soundproof curtain separating the activities. Two crews of 75 technicians each worked on the projects. Meanwhile, four future episodes were being rehearsed in four rehearsal halls in a facility at the corner of Vine and Selma in Los Angeles.

Notable guest stars

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* Jacques Bergerac *

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* Eva Gabor *

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* Edward Everett Horton *

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* David Janssen *

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Award nominations

Notable episodes

The program's initial presentation was "Beginning Now", by

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, starring

Louis Hayward Louis Charles Hayward (19 March 1909 – 21 February 1985) was a Johannesburg-born, British-American actor. Biography Born in Johannesburg, Louis Hayward lived in South Africa and was educated in France and England, including Latymer Upper Scho ...

Episodes

Season 1 (1955-56)

Season 2 (1956-57)

Season 3 (1957-58)

References

Notes

External links

*
''Matinee Theatre''
at CVTA with episode list {{Gore Vidal 1955 American television series debuts 1958 American television series endings 1950s American anthology television series 1950s American drama television series American live television series Black-and-white American television shows English-language television shows NBC original programming