NARS Cosmetics is a French

cosmetics Cosmetics are substances that are intended for application to the body for cleansing, beautifying, promoting attractiveness, or altering appearance. They are mixtures of chemical compounds derived from either Natural product, natural source ...

and

skin care Skin care or skincare is the practice of maintaining and improving the health and appearance of the skin. It includes washing, moisturizing, protecting from the sun, and treating skin problems like acne and dryness. Skin care can help prevent i ...

company founded by

make-up artist A make-up artist, also called a makeup artist, and often shortened to MUA, is an artist whose medium is the human body, applying makeup and Prosthetic makeup, prosthetics on others for theatre, television, film, fashion, magazines and other simil ...

and photographer François Nars in 1994. The cosmetics line began with twelve lipsticks sold at

Barneys New York Barneys New York is an American brand founded in 1923 by Barney Pressman that operated full-line department stores from 1923 until 2020. Authentic Brands Group acquired Barneys' intellectual property in 2019, and has licensed the brand to Saks F ...

. Since then, NARS has created various multi-use beauty products and is now a subsidiary of

Shiseido is a Japanese multinational cosmetic company founded in Tokyo, Japan in 1872. Its product categories consist of: skin care, makeup, body care, hair care, and fragrances. The company is one of the oldest cosmetic companies in the world an ...

. It mainly sells in department stores in about 30 countries including the

Americas The Americas, sometimes collectively called America, are a landmass comprising the totality of North America and South America.''Webster's New World College Dictionary'', 2010 by Wiley Publishing, Inc., Cleveland, Ohio. When viewed as a sing ...

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...

and

Southeast Asia Southeast Asia is the geographical United Nations geoscheme for Asia#South-eastern Asia, southeastern region of Asia, consisting of the regions that are situated south of China, east of the Indian subcontinent, and northwest of the Mainland Au ...

Founder

François Nars was born in

Tarbes Tarbes (; Gascon language, Gascon: ''Tarba'') is a Communes of France, commune in the Hautes-Pyrénées Departments of France, department in the Occitania (administrative region), Occitanie Regions of France, region of southwestern France. It is ...

in the

south of France Southern France, also known as the south of France or colloquially in French as , is a geographical area consisting of the regions of France that border the Atlantic Ocean south of the Marais Poitevin,Louis Papy, ''Le midi atlantique'', Atlas e ...

, and grew up influenced by his mother Claudette and her collection of designer clothes. She also helped him acquire his first job as an assistant to some of Paris' top makeup artists. After graduating from Carita Makeup school in Paris, Nars moved to New York in 1984, and became known for his love of color and modern style. He also worked with photographer

Steven Meisel Steven Meisel (born June 5, 1954) is an American fashion photographer, who obtained popularity and critical acclaim with his work in '' Vogue'' and '' Vogue Italia'' as well as his photographs of friend Madonna in her 1992 book, '' Sex''. He is ...

and hairstylist Oribe Canales. In the eighties and nineties, they produced magazine editorials in '' American Vogue'', ''

Vogue Italia ''Vogue Italia'' is the Italian edition of '' Vogue'' magazine owned by Condé Nast International. In publication since 1964, it has been called the top fashion magazine in the world. The publication is currently edited by Francesca Ragazzi and ...

'', and ''

Elle Elle may refer to: Arts, entertainment and media * Elle (magazine), ''Elle'' (magazine), a fashion publication ** Elle Style Awards * Elle (India), ''Elle'' (India), the Indian edition * Elle (film), ''Elle'' (film), a 2016 French film * ''Elle: ...

''. In 1994, Nars launched NARS Cosmetics. Although the company was sold to

in 2000, Nars remains as

artistic director An artistic director is the executive of an arts organization, particularly in a theatre company or dance company, who handles the organization's artistic direction. They are generally a producer and director, but not in the sense of a mogu ...

, in-house photographer, and copywriter for his brand.

Products

NARS' minimalist matte black, rubber packaging was created by

Fabien Baron Fabien Baron (born July 5, 1959) is a French director, art director and magazine editor. He is best known for his iconic ad campaigns and work as editorial director of Andy Warhol's ''Interview'' magazine. Life and career Baron was born on Jul ...

, who Nars met on a shoot in 1989. NARS has an "Orgasm Collection" which includes powder blush, liquid blush, loose powder,

lip gloss Lip gloss is a cosmetic used primarily to give lips a glossy luster, and sometimes to add a subtle color. It is distributed as a fluid or a soft solid (not to be confused with lip balm, which generally has medical or soothing purposes, or lips ...

, lip stick,

lip balm Lip balm or lip salve is a wax-like substance applied to the lips to moisturize and relieve chapped or dry lips, angular cheilitis, stomatitis, or cold sores. Lip balm often contains beeswax or carnauba wax, camphor, cetyl alcohol, lanolin, par ...

, multiple use cream sticks, illuminators, full vinyl lip lacquer, and nail polish.

Controversy

Animal testing

NARS is no longer a cruelty-free brand. In 2017, NARS announced that, despite being against animal testing, it was a requirement for selling products in the

China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...

market. In a public statement the company said: "We have decided to make NARS available in China because we feel it is important to bring our vision of beauty and artistry to fans in the region. NARS does not test on animals or ask others to do so on our behalf, except where required by law." The statement elicited a number of critical responses, some suggesting a boycott of its products.

References

{{Cosmetics Cosmetics brands Cosmetics companies of Japan Cosmetics companies of the United States 2000 mergers and acquisitions