Myer Christmas Parade was an annual event held in

Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...

Victoria, Australia Victoria is a state in southeastern Australia. It is the second-smallest state with a land area of , the second most populated state (after New South Wales) with a population of over 6.5 million, and the most densely populated state in ...

organised by

Myer Myer (stylised MYER, sometimes known as Myers) is an Australian mid-range to upscale department store chain. It trades in all Australian states and one of Australia's two self-governing territories. Myer retails a broad range of products ...

Pty Ltd in conjunction with the City of Melbourne. Attracting a crowd of over 40,000, the parade commenced at the top of Spring Street and ended outside Myer's flagship Melbourne store on

Bourke Street Bourke Street is one of the main streets in the Melbourne central business district and a core feature of the Hoddle Grid. It was traditionally the entertainment hub of inner-city Melbourne, and is now also a popular tourist destination and ...

. Local newsreader

Jennifer Keyte Jennifer Anne Keyte (born 21 January 1960) is an Australian journalist and news presenter. Keyte currently presents the Melbourne and Adelaide editions of ''10 News First''. She was previously a weekend news presenter on ''Seven News'' in Mel ...

and other celebrities helped televise the Parade through the city though Channel 7 Melbourne. Radio station 3AW also broadcast the parade live. Up to 2,000 people participated annually in the parade including dancers, celebrities, musicians, sports stars and, of course, Santa Claus, along with a host of Christmas themed floats. Marking the commencement to the Christmas period, the parade also coincided with the opening of the Myer Christmas windows. Decorated with a different Christmas themed scene each year, the iconic Melbourne attraction drew up to 1,000,000 visitors each year. The Myer Melbourne Christmas Parade was last staged in 2010. Since then, Myer has tried to resurrect the parade without success. Myer Hobart Christmas Pageant had 45 floats in 2023.

References

{{Melbourne events Festivals in Melbourne Annual events in Australia Parades in Australia Christmas and holiday season parades Recurring events disestablished in 2010 2010 disestablishments in Australia Summer events in Australia