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MyNetworkTV (unofficially abbreviated as MyTV, MyNet, MNT or MNTV; stylized as myNetworkTV on the network's website and mynetworkTV in the network's logo) is an
American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the United States ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-id ...
television syndication Broadcast syndication is the practice of leasing the right to broadcasting television shows and radio programs to multiple television stations and radio stations, without going through a broadcast network. It is common in the United States where b ...
service and former
television network A television network or broadcaster is a telecommunications network for distribution of television program content, where a central operation provides programming to many television stations or pay television providers. Until the mid-1980s, televi ...
owned by
Fox Corporation Fox Corporation is an American mass media company headquartered in New York City. The company was formed in 2019 as a result of the acquisition of 21st Century Fox by The Walt Disney Company; the assets that were not acquired by Disney were spu ...
, operated by its
Fox Television Stations Fox Television Stations, LLC (FTS; alternately Fox Television Stations Group, LLC), is a group of television stations located within the United States, which are owned-and-operated by the Fox Broadcasting Company, a subsidiary of the Fox Corpor ...
division, and distributed through the
syndication Syndication may refer to: * Broadcast syndication, where individual stations buy programs outside the network system * Print syndication, where individual newspapers or magazines license news articles, columns, or comic strips * Web syndication, w ...
structure of Fox First Run. MyNetworkTV began operations on September 5, 2006 with an initial affiliate lineup covering about 96% of the country, most of which consisted of stations that were former affiliates of
The WB The WB Television Network (commonly shortened to The WB, standing for Warner Bros.) was an American television network first launched on broadcast television on January 11, 1995, as a joint venture between the Warner Bros. Entertainment divisio ...
and
UPN The United Paramount Network (UPN) was an American broadcast television network that launched on January 16, 1995. The network was originally owned by Chris-Craft Industries' United Television; Viacom (through its Paramount Television unit, which ...
that did not join the successor of those two networks,
The CW The CW Television Network (commonly referred to as simply The CW) is an American English-language free-to-air television network that is operated by The CW Network, LLC, a limited liability joint venture between the CBS Entertainment Group un ...

The CW
. Under the ownership structure of Fox Corporation, the service is incorporated as a subsidiary company known as MyNetworkTV, Inc. On September 28, 2009, following disappointment with the network's results, MyNetworkTV dropped its status as a television network and transitioned into a programming service, similar to
Ion Television Ion is an American free-to-air television network/syndication service owned by the E. W. Scripps Company through the network's parent company, Ion Media. The network first began broadcasting on August 31, 1998 as Pax TV, focusing primarily on f ...
, relying mainly on
repeats A rerun or repeat is a rebroadcast of an episode of a radio or television program. There are two types of reruns – those that occur during a hiatus, and those that occur when a program is syndicated. Variations In the United Kingdom, the word "r ...
of recent broadcast and
cable Cable may refer to: Mechanical * Nautical cable, an assembly of three or more ropes woven against the weave of the ropes, rendering it virtually waterproof * Wire rope, a type of rope which consists of several strands of metal wire laid into a hel ...
series, with the September 24, 2010 episode of
WWE SmackDown ''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE that currently airs live every Friday at 8pm ET on Fox. Fox Deportes simulcasts the prog ...
being their final national first-run episode broadcast.
Fox Corporation Fox Corporation is an American mass media company headquartered in New York City. The company was formed in 2019 as a result of the acquisition of 21st Century Fox by The Walt Disney Company; the assets that were not acquired by Disney were spu ...
retained MyNetworkTV after the
acquisition Acquisition may refer to: * Takeover, the purchase of one company by another * Mergers and acquisitions, transactions in which the ownership of companies or their operating units are transferred or consolidated with other entities * Procurement, fi ...
of
21st Century Fox Twenty-First Century Fox, Inc., doing business as 21st Century Fox (21CF), was an American multinational mass media corporation that was based in Midtown Manhattan, New York City. It was one of the two companies formed from the 2013 spin-off ...
by
The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded o ...
was completed on March 20, 2019.


Origins

MyNetworkTV arose from the January 2006 announcement of the launch of
The CW The CW Television Network (commonly referred to as simply The CW) is an American English-language free-to-air television network that is operated by The CW Network, LLC, a limited liability joint venture between the CBS Entertainment Group un ...

The CW
, a television network formed by
CBS Corporation The second incarnation of CBS Corporation (the first being a short-lived rename of the Westinghouse Electric Corporation) was an American multinational media conglomerate with interests primarily in commercial broadcasting, publishing, and tele ...
and
Time Warner Warner Media, LLC, doing business as WarnerMedia, is an American multinational mass media and entertainment conglomerate corporation owned by AT&T and headquartered in New York City, United States. It was originally formed in 1990 by Steve Ross ...
which essentially combined programming from
The WB The WB Television Network (commonly shortened to The WB, standing for Warner Bros.) was an American television network first launched on broadcast television on January 11, 1995, as a joint venture between the Warner Bros. Entertainment divisio ...
and
UPN The United Paramount Network (UPN) was an American broadcast television network that launched on January 16, 1995. The network was originally owned by Chris-Craft Industries' United Television; Viacom (through its Paramount Television unit, which ...
onto the scheduling model of the former of the two predecessors. As a result of several deals earlier in the decade,
Fox Television Stations Fox Television Stations, LLC (FTS; alternately Fox Television Stations Group, LLC), is a group of television stations located within the United States, which are owned-and-operated by the Fox Broadcasting Company, a subsidiary of the Fox Corpor ...
owned several UPN affiliates, including the network's three largest stations:
WWOR-TV WWOR-TV, virtual channel 9 (UHF digital channel 25), is the flagship station of the MyNetworkTV programming service, licensed to Secaucus, New Jersey, United States and serving the New York City television market. The station is owned by the Fox ...
in
Secaucus, New Jersey Secaucus ( ) is a town in Hudson County, New Jersey, United States. As of the 2010 United States Census, the town's population was 16,264, reflecting an increase of 333 (+2.1%) from the 15,931 counted in the 2000 Census, which had in turn increa ...
(part of the
New York City New York City (NYC), often simply called New York, is the most populous city in the United States. With an estimated 2019 population of 8,336,817 distributed over about , New York City is also the most densely populated major city in the Unit ...

New York City
market),
KCOP-TV KCOP-TV, virtual and VHF digital channel 13, is the West Coast flagship station of the MyNetworkTV programming service, licensed to Los Angeles, California, United States. The station is owned by the Fox Television Stations subsidiary of Fox Corpo ...
in
Los Angeles Los Angeles (; es, Los Ángeles; "The Angels"), officially the City of Los Angeles and often abbreviated as L.A., is the largest city in California. With an estimated population of nearly four million people, it is the second most populous ...
and
WPWR-TV WPWR-TV, virtual channel 50 (UHF digital channel 24), is a MyNetworkTV owned-and-operated television station serving Chicago, Illinois, United States that is licensed to Gary, Indiana. It is one of two commercial television stations in Chicago tha ...
in
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive maps of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivisio ...

Chicago
. Fox had acquired WWOR and KCOP after purchasing most of the television holdings of UPN's founding partner
Chris-Craft Industries Chris-Craft Industries, Inc., formerly National Automotive Fibers, Inc., was a publicly held American corporation that was traded on the New York and Pacific Stock Exchanges. In 1962, the company adopted the name of one of its acquisitions, Chris-C ...
, while WPWR was purchased by the company in 2003 from
Newsweb CorporationNewsweb Corporation is a printer of ethnic and alternative newspapers in the United States, based in Chicago, Illinois. The company also owns several radio stations in the Chicago area. Newsweb was founded in 1971 by Chicago entrepreneur, political ...
. Despite concerns about UPN's future that came up after Fox purchased the Chris-Craft stations, UPN signed three-year affiliation renewals with the network's Fox-owned affiliates in 2003. That agreement's pending expiration, along with those involving other broadcasting companies, in 2006 as well as persistent financial losses for both it and The WB gave CBS Corporation (the parent company of UPN) and Time Warner (parent of The WB) the rare opportunity to merge their respective struggling networks into The CW. The CW's initial affiliation agreements did not include any of the UPN stations (nor alone
independent station An independent station is an independent radio or terrestrial television station which is independent in some way from broadcast networks. The definition of "independence" varies from country to country, reflecting governmental regulations, market e ...
) owned by Fox Television Stations. In fact, as part of a ten-year affiliation deal with The WB's part-owner,
Tribune Broadcasting Tribune Broadcasting Company, LLC was an American media company which operated as a subsidiary of Tribune Media, a media conglomerate based in Chicago, Illinois. The group owned and operated television and radio stations throughout the United Stat ...

Tribune Broadcasting
, the coveted New York City, Los Angeles and Chicago affiliations all went to Tribune-owned stations (
WPIX WPIX, virtual and VHF digital channel 11, is a CW-affiliated television station licensed to New York, New York, United States. Owned by Mission Broadcasting, the station is operated by Nexstar Media Group under a local marketing agreement (LMA) ...
,
KTLA KTLA, virtual channel 5 (UHF digital channel 35), is a CW-affiliated television station licensed to Los Angeles, California, United States. The station is the largest directly-owned property of Nexstar Media Group. KTLA's studios are located at t ...
and
WGN-TV WGN-TV, virtual channel 9 (UHF digital channel 19), is an independent television station licensed to Chicago, Illinois, United States. Owned by the Nexstar Media Group, it is a sister property to news/talk/sports radio station WGN (720 AM). WGN- ...
, respectively). In response to the announcement, Fox promptly removed all network references from logos and promotional materials on its UPN affiliates and ceased on-air promotion of UPN's programs altogether. However, in all three cases (especially in the cases of Los Angeles and Chicago), the WB affiliate was the higher-rated station; CW executives were on record as preferring the "strongest" WB and UPN affiliates. Media reports speculated that the Fox-owned UPN affiliates would all revert to being independent stations, or else form another network by uniting with other UPN and WB affiliated stations that were left out of The CW's affiliation deals. Fox chose the latter route and announced the launch of MyNetworkTV on February 22, 2006, less than a month after CBS and Time Warner announced the formation of The CW on January 24. It was reported by
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gua ...

The Guardian
that Fox would utilize
MySpace#REDIRECT Myspace {{Redirect category shell, {{R from other capitalisation {{R from former name {{R from page move ...
, the social networking website its parent company,
News Corporation The original incarnation of News Corporation (abbreviated News Corp.) was an American multinational mass media corporation operated and owned by media mogul Rupert Murdoch and headquartered in New York City. Prior to its split in 2013, it was ...
, had acquired in 2005, to help promote MyNetworkTV. Fox would also utilize MySpace's content-sharing model when it launched MyNetworkTV's website. There were also rumors that MyNetworkTV's branding was inspired by that of MySpace's.


Programming

MyNetworkTV began operations on Tuesday, September 5, 2006, with the premieres of its two initial series. Some affiliates unofficially began branding their stations well beforehand in July into August to allow viewers to grow accustomed to their new brandings, though most fulfilled their existing WB and UPN network commitments and did not start branding in earnest until September 1 (the Friday before), when the majority of those affiliate agreements expired. The network provided a block of preview programming that aired the day before on September 4, though it did not launch officially that day due to the low audience figures traditionally associated with the
Labor Day Labor Day is a federal holiday in the United States celebrated on the first Monday in September to honor and recognize the American labor movement and the works and contributions of laborers to the development and achievements of the United Stat ...
holiday. Initially, programming aired Monday through Saturdays from 8:00 to 10:00 p.m. ( Eastern and
Pacific Time The Pacific Time Zone (PT) is a time zone encompassing parts of western Canada, the western United States, and western Mexico. Places in this zone observe standard time by subtracting eight hours from Coordinated Universal Time (UTC−08:00). Du ...
). As of April 2013, MyNetworkTV broadcasts ten hours of primetime programming each week, airing on Monday through Friday evenings from 8:00 to 10:00 p.m. Eastern and Pacific. MyNetworkTV does not offer weekend programming, the only broadcast service not to in the United States. Heavy local sports preemptions were previously a problem for MyNetworkTV at its launch, as they were for all of the U.S. broadcast networks that have debuted since the January 1995 launches of The WB and UPN. However, these have become less of an issue with the end of the network's telenovela strategy, where an airing of the pre-empted telenovela episode rescheduled as soon as possible on the same day as required by default rather than the flexibility that affiliates of UPN, The WB or The CW had to push a show off to a weekend slot. With the service's switch to an all-rerun schedule in 2009, this effectively allows stations to pre-empt repeat programming at will to fit in sporting events (mainly those provided by syndication services such as
ESPN Regional Television ESPN Events is an American multinational sporting event promoter owned by ESPN Inc. It is headquartered in Charlotte, North Carolina, and shares its operations with SEC Network and formerly with ESPNU. The corporation organizes sporting events for ...
and the
ACC Network ACC Network (ACCN) is an American multinational subscription-television channel owned and operated by ESPN Inc. Dedicated to coverage of the Atlantic Coast Conference, it was announced in July 2016 and launched on August 22, 2019. The channel oper ...
, as some local events that had aired on its affiliates have moved to
regional sports network In the United States and Canada, a regional sports network (RSN) is a cable television channel (many of which are also distributed on direct broadcast satellite services) that presents sports programming to a local market or geographical region. Hi ...
s in the time since MyNetworkTV launched) without much consequence. During the telenovela era, affiliates often scheduled contractual "make goods" of the network's daily schedule between 3:00 and 6:00 a.m. local time. Not only are these light viewing hours, but they air after Nielsen processes its preliminary morning network ratings.


Telenovelas

The network's original format focused on the 18-to-49-year-old, English-speaking population with programming consisting exclusively of
telenovela A telenovela is a type of a limited-run television serial drama or soap opera produced primarily in Latin America. The word combines ''tele'' (for "television") and ''novela'' (meaning "novel"). Similar genres around the world include teleserye ( ...
s (a version of the
soap opera A soap opera is a radio or television serial dealing especially with domestic situations and frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio dramas originally being sponsored by ...
format rarely attempted on American television outside of
Spanish language Spanish () or Castilian (, ) is a Romance language that originated in the Iberian Peninsula of Europe. Today, it is a global language with nearly 500 million native speakers, mainly in Spain and the Americas. It is the world's second-most spoke ...
broadcast networks, much less in primetime), starting with ''
Desire Desire is the emotion of longing or hoping for a person, object, or outcome. The same sense is expressed by words such as "craving". When a person desires something or someone, their sense of longing is excited by the enjoyment or the thought of ...
'' and ''
Fashion House Fashion design is the art of applying design, aesthetics, clothing construction and natural beauty to clothing and its accessories. It is influenced by cultural and social attitudes, and has varied over time and place. About the fashion designers ...
''. Originally, each series aired Monday through Friday in continuous cycles of 13-week
seasons A season is a division of the year based on changes in weather, ecology, and the number of daylight hours in a given region. On Earth, seasons are the result of Earth's orbit around the Sun and Earth's axial tilt relative to the ecliptic plane. In ...
, with a one-hour recap of the week's episodes airing on Saturdays; when one series ended, another unrelated series would begin the following week. The fifth and sixth series, '' American Heiress'' and '' Saints and Sinners'', appeared one hour per week on Wednesdays before abruptly vanishing from the schedule. The MyNetworkTV serial lineup was broadcast in
Australia Australia, officially the Commonwealth of Australia, is a sovereign country comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands. It is the largest country in Oceania and the world's sixt ...

Australia
on the W. Channel under the block name ''FOXTELENOVELA''. In
Canada Canada is a country in the northern part of North America. Its ten provinces and three territories extend from the Atlantic to the Pacific and northward into the Arctic Ocean, covering , making it the world's second-largest country by total ...

Canada
, the first ''Desire''/''Fashion House'' cycle aired weekday afternoons on
Toronto Toronto is the capital city of the Canadian province of Ontario. With a recorded population of 2,731,571 in 2016, it is the most populous city in Canada and the fourth most populous city in North America. The city is the anchor of the Golden ...
independent station
CKXT-TV CKXT-DT was a broadcast television station based in Toronto, Ontario, Canada that broadcast to much of southern and eastern Ontario. It was owned by Quebecor Media through its Groupe TVA unit. Although beginning as a general interest independent st ...
, which decided not to air subsequent cycles for unknown reasons.


Proposed programming

The announcement of the network also stated that additional unscripted reality-based and current-affairs programming were in development. These included: * ''Catwalk'', a series similar to ''
America's Next Top Model ''America's Next Top Model'' (abbreviated ''ANTM'' and ''Top Model'') is an American reality television series and interactive competition in which a number of aspiring models compete for the title of "America's Next Top Model" and a chance to be ...
'' * ''On Scene'', a crime-based
news magazine ''2512'', a monthly news magazine published in Réunion. A news magazine is a typed, printed, and published magazine, radio or television program, usually published weekly, consisting of articles about current events. News magazines generally dis ...
produced by
Fox News#REDIRECT Fox News {{Redirect category shell, 1= {{R from incorrect name {{R from other capitalisation ...
* An American version of the quiz show ''Britain's Brainiest'' * An American version of the ITV series '' Love Island'', which would later be picked up by
CBS CBS (Columbia Broadcasting System) is an American commercial broadcast television and radio network owned by ViacomCBS through its CBS Entertainment Group division. The network is headquartered at the CBS Building in New York City, with major p ...

CBS
MyNetworkTV abandoned the development of these programs in Summer 2006, choosing to focus solely on telenovelas. Later announcements by Fox regarding additional programming to air on MyNetworkTV owned-and-operated stations – such as ''
Desperate Housewives ''Desperate Housewives'' is an American comedy-drama and mystery television series created by Marc Cherry and produced by ABC Studios and Cherry Productions. It originally aired for eight seasons on ABC from October 3, 2004 until May 13, 2012 for ...
'' repeats in traditional weekend syndication, a trial run of the sitcom ''
Tyler Perry's House of Payne ''House of Payne'' is an American sitcom television series created and produced by Tyler Perry that premiered in syndication on June 21, 2006. The series would eventually be retooled and aired on TBS from June 6, 2007, until August 10, 2012. The s ...
'' (which later moved to TBS), and the daytime viewer-participation
game show A game show is a type of radio, television or stage show where contestants regularly compete for a reward. The history of game shows dates back to the invention of television as a medium. On most game shows, contestants either have to answer que ...

game show
''
My GamesFever ''My GamesFever'' was a live daytime interactive game show formerly aired on MyNetworkTV stations owned by the Fox Television Stations Group. Featured in the two-hour program were interactive games where the viewers could win cash prizes. The show ...
'' – never applied to the network as a whole.


Other programming

MyNetworkTV does not supply any children's programming, late-night programming or any news or sports programming. San Francisco affiliate KRON-TV (which has maintained a news department since it launched as an
NBC The National Broadcasting Company (NBC) is an American English-language commercial terrestrial radio and television network owned by NBCUniversal, a subsidiary of Comcast. The network is headquartered at 30 Rockefeller Plaza in New York City, ...
affiliate in 1949) and Philadelphia affiliate WPHL-TV (which produces a morning newscast, while its 10:00pm newscast is produced by ABC O&O WPVI-TV) are currently the only stations aligned with the service that produce their own local news programming, giving MyNetworkTV the fewest news-producing stations among the six major broadcast networks (in comparison, The CW has nine news-producing stations within its portfolio). Many of the service's other affiliates carry local newscasts produced through a news share agreement with a station affiliated with one of the major networks (most often, these are produced by those owned or managed alongside the local MyNetworkTV-affiliate station), and may serve as broadcasters for local sports teams. They may also air Big Four network programming as an alternate outlet due to either breaking news or major sporting events.


Revamping the schedule

In response to the
telenovela A telenovela is a type of a limited-run television serial drama or soap opera produced primarily in Latin America. The word combines ''tele'' (for "television") and ''novela'' (meaning "novel"). Similar genres around the world include teleserye ( ...
lineup's poor
ratings A rating is an evaluation or assessment of something, in terms of quality, quantity, or some combination of both. Rating or ratings may also refer to: Business and economics * Credit rating, estimating the credit worthiness of an individual, co ...
performance, highlighted by an average household rating of 0.7%, reports surfaced that Fox executives were planning a major revamp of MyNetworkTV's programming, decreasing its reliance on telenovelas and adding new unscripted programs to the schedule such as
reality shows Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unknown individuals rather than professional actors. Reality television first emerged as a distinct genre in the ...
, game shows (such as ''My GamesFever''), movies and sports, and a possible revisit to a deal with the
Ultimate Fighting Championship The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promotion company based in Las Vegas, Nevada, which is owned and operated by Endeavor Group Holdings along with Silver Lake Partners, Kohlberg Kravis Roberts and ...
. However, MyNetworkTV instead signed a deal with another
mixed martial arts#REDIRECT Mixed martial arts#REDIRECT Mixed martial arts {{Redirect category shell, 1= {{R from other capitalisation ...
{{Redirect category shell, 1= {{R from other capitalisation ...
organization, the
International Fight League The International Fight League was an American mixed martial arts (MMA) promotion billed as the world's first MMA league. It was founded on January 7, 2006 and closed on July 31, 2008.
, in conjunction with
Fox Sports Net Fox Sports Networks (FSN), formerly known as Fox Sports Net, was the collective name for a group of regional sports channels in the United States. Formed in 1996 by News Corporation, the networks were acquired by The Walt Disney Company in March ...
. On February 1, 2007, Greg Meidel, who was named to the newly created position of network president just ten days earlier, confirmed the rumors and unveiled a dramatically revamped lineup. The intent of the shakeup was to increase viewer awareness of the network (and boost viewership, in turn), as well as to satisfy local affiliates who were disappointed over the poor ratings performance of the network under its initial format. After March 7 (when ''
Wicked Wicked Games ''Wicked Wicked Games'' is a telenovela that debuted on December 6, 2006 on the American television network MyNetworkTV. Twentieth Television produced 63 episodes to air weekdays. The limited-run serial was directed by Terry Cunningham, Dennis Dims ...
'' and ''
Watch Over Me ''Watch Over Me'' is an American television series that debuted on December 6, 2006 on MyNetworkTV. Twentieth Television produced 66 episodes to air weekdays. The limited-run serial is an adaptation of Argentine series ''Resistiré''. Dayanara To ...
'' finished their runs), telenovelas were reduced to occupying only two nights of its programming schedule, airing in two-hour movie-style blocks rather than each of the serials airing in a one-hour, five-night-a-week format. The remainder of the schedule included theatrical movies and the new '' IFL Battleground'' (originally titled ''Total Impact''). In addition, the Saturday night telenovela recaps ended immediately, with movies running on that night until March. The 1986 film '' Something Wild'' aired on February 3, becoming the network's first non-telenovela presentation. Specials (ranging from the
World Music Awards The World Music Awards is an international award show founded in 1989 under the patronage of Albert II, Prince of Monaco and co-founder/executive producer John Martinotti. The event is based in Monte Carlo. Awards are presented to the world's be ...
to the Hawaiian Tropic International Beauty Pageant) and reality programming were also a part of the network's reformatting, with the first two specials airing on March 7. MyNetworkTV also reduced its telenovela programming to a single night each week, with ''American Heiress'' and ''Saints & Sinners'' airing for one hour each on Wednesdays until their unexpected termination, due to incompatible flow with ''IFC Battleground'' from Monday to Tuesday as far as promotions. The new Thursday night movie block featured mostly
action ACTION is a bus operator in Canberra, Australia owned by the ACT Government. History bodied MAN 18.320 on Blue Rapid route 313 File:ACTION BUS 488 City.JPG">Scania K320UB at Scania_K-series">Scania_K320UB_at_City_Interchange_in_July_2012 ...
/
adventure An adventure is an exciting experience that is typically bold, sometimes risky or undertaking. Adventures may be activities with some potential for physical danger such as traveling, exploring, skydiving, mountain climbing, scuba diving, river ra ...
films, with Friday night featuring a mix of contemporary classic films, beginning on June 5. A side effect of the new programming schedule was the loss of the network's claim that it was the only U.S. broadcast network at the time to have its entire programming schedule available in high definition, due to the IFL, some of the network's movies and additional programs being produced exclusively in
480i 300px, SDTV resolution by nation; countries using 480i are in green. 480i is the video mode used for standard-definition analog or digital television in the Caribbean, Myanmar, Japan, South Korea, Taiwan, Philippines, Laos, Western Sahara, and most o ...
standard definition Standard-definition television (SDTV, SD, often shortened to standard definition) is a television system which uses a resolution that is not considered to be either high or enhanced definition. SDTV and high-definition television (HDTV) are th ...
. In the fall of 2007, MyNetworkTV dropped telenovelas altogether, and began to air reality series and sports programs. On September 1, 2007, the network aired its first live program, the men's final of the AVP Croc Tour's Cincinnati Open. The network debuted its first sitcom, the
Flavor Flav William Jonathan Drayton Jr. (born March 16, 1959), widely known by his stage name Flavor Flav (), is an American rapper, rap "hype man", and television personality. He co-founded the rap group Public Enemy in 1985 with Chuck D, where he was know ...
vehicle A vehicle (from la, vehiculum) is a machine that transports people or cargo. Vehicles include wagons, bicycles, motor vehicles (motorcycles, cars, trucks, buses), railed vehicles (trains, trams), watercraft (ships, boats), amphibious vehicles ( ...
'' Under One Roof'', on April 16, 2008; because the series used Canadian writers, it was unaffected by the 2007–08 Writers Guild strike. On February 26, 2008, the network announced it had picked up the rights to air ''
WWE SmackDown ''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE that currently airs live every Friday at 8pm ET on Fox. Fox Deportes simulcasts the prog ...
'', which left The CW at the end of September 2008. The first ''SmackDown'' episode on MyNetworkTV aired on October 3, 2008. The first episode of ''WWE SmackDown'' pulled in the largest audience in MyNetworkTV history with 3.2 million viewers, and for the first time, put the network in fifth place for the night – ahead of The CW – and was the top-rated program that night in the male 18-34 and 18-49 demographics.


Out-of-pattern scheduling

Depending on the market, many current and former affiliate stations have presented MyNetworkTV programs out of pattern – either to run syndicated programs or local newscasts or because of an existing affiliation with another network: * Network flagship WWOR in
Secaucus, New Jersey Secaucus ( ) is a town in Hudson County, New Jersey, United States. As of the 2010 United States Census, the town's population was 16,264, reflecting an increase of 333 (+2.1%) from the 15,931 counted in the 2000 Census, which had in turn increa ...
(New York City market) in the 2013–14 season, aired a two-hour block of reruns of ''
The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer, Marge, Bart, Lisa, and M ...
'' on Thursday nights from 8 to 10pm (at that time, the station was already airing regularly scheduled reruns of the show weeknights from 6:30pm to 7:30pm; reruns currently air in the market in late nights on co-owned Fox O&O
WNYW WNYW, virtual channel 5 (UHF digital channel 27), is the East Coast flagship station of the Fox television network, licensed to New York, New York, United States. The station is owned by the Fox Television Stations subsidiary of Fox Corporation, ...
); a dual airing of ''
House A house is a single-unit residential building, which may range in complexity from a rudimentary hut to a complex structure of wood, masonry, concrete or other material, outfitted with plumbing, electrical, and heating, ventilation, and air con ...
'' reruns, which was scheduled by the network at 8-10 PM on Thursday nights at that time, was instead run by WWOR on Saturday nights in the same timeframe. (Incidentally, Fox aired first-run ''Simpsons'' episodes on Thursday nights at 8pm for a period in the early '90s.) *
KCOP KCOP-TV, virtual and VHF digital channel 13, is the West Coast flagship station of the MyNetworkTV programming service, licensed to Los Angeles, California, United States. The station is owned by the Fox Television Stations subsidiary of Fox Corpo ...
/
Los Angeles Los Angeles (; es, Los Ángeles; "The Angels"), officially the City of Los Angeles and often abbreviated as L.A., is the largest city in California. With an estimated population of nearly four million people, it is the second most populous ...
, the network's West Coast flagship, moved MyNetworkTV's block to 11:00pm to 1:00am weeknights as of September 14, 2015, replacing the primetime hours with two hours of entertainment newsmagazine programming, including '' TMZ Live'' and ''Hollywood Today Live'', by far the most high-profile move of the network out of primetime. *
WPWR-TV WPWR-TV, virtual channel 50 (UHF digital channel 24), is a MyNetworkTV owned-and-operated television station serving Chicago, Illinois, United States that is licensed to Gary, Indiana. It is one of two commercial television stations in Chicago tha ...
in
Gary, Indiana Gary is a city in Lake County, Indiana, United States, from downtown Chicago, Illinois. Gary is adjacent to the Indiana Dunes National Park and borders southern Lake Michigan. Gary was named after lawyer Elbert Henry Gary, who was the foundin ...
/
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive maps of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivisio ...

Chicago
moved MyNetworkTV to 9:00-11:00 p.m. timeslot on September 1, 2016, and became the CW affiliate for Chicago, replacing
WGN-TV WGN-TV, virtual channel 9 (UHF digital channel 19), is an independent television station licensed to Chicago, Illinois, United States. Owned by the Nexstar Media Group, it is a sister property to news/talk/sports radio station WGN (720 AM). WGN- ...
. The network continues to air in the timeslot since losing the network to
WCIU-TV WCIU-TV, virtual channel 26 (UHF digital channel 23), is a CW-affiliated television station licensed to Chicago, Illinois, United States. It serves as the flagship television property, as well as the largest directly-owned property, of locally ba ...
. * From MyNetworkTV's launch through August 18, 2017,
KRON-TV KRON-TV, virtual channel 4 (VHF digital channel 7), is a MyNetworkTV-affiliated television station licensed to San Francisco, California, United States and serving the San Francisco Bay Area. The station is owned by Nexstar Media Group. KRON-TV m ...
/
San Francisco San Francisco (/ˌsæn fɹənˈsɪskoʊ/; Spanish for "Saint Francis"), officially the City and County of San Francisco, is a cultural, commercial, and financial center in Northern California. San Francisco is the 16th most populous city in ...
aired MyNetworkTV programming on an hour delay from 9:00 to 11:00 p.m. (Pacific Time), which is bookended by local evening newscasts (an hour-long newscast at 8:00, and a half-hour 11:00pm newscast carried over from its former NBC affiliation). KRON-TV moved the network's programming to late-night when it launched an hour-long newscast at 10:00 p.m. on May 16, 2016, and another newscast at 9:00 p.m. on August 21, 2017, respectively. *
KZJO KZJO, virtual channel 22 (UHF digital channel 36), is a MyNetworkTV owned-and-operated television station licensed to Seattle, Washington, United States and also serving Tacoma. The station is owned by the Fox Television Stations subsidiary of F ...
/
Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. Seattle is the largest city in both the state of Washington and the Pacific Northwest region of North America. According to U.S. ...
,
Washington Washington commonly refers to: * Washington (state), United States * Washington, D.C., the capital of the United States ** Federal government of the United States (metonym) ** Washington metropolitan area, the metropolitan area centered on Washingt ...
airs MyNetworkTV programs from 1:00 to 3:00am, with syndicated reruns airing during the 8:00 p.m. (Pacific Time) hour and a newscast produced by Fox-affiliated sister station
KCPQ KCPQ, virtual and VHF digital channel 13, is a Fox owned-and-operated television station serving Seattle, Washington, United States that is licensed to Tacoma. The station is owned by the Fox Television Stations subsidiary of Fox Corporation, a ...
airing at 9:00pm. The MyNetworkTV block is so played down on the station's schedule that their website erroneously notes it ended the affiliation in 2011 when it rebranded to "JoeTV" as part of station owner
Tribune Media Tribune Media Company, also known as Tribune Company, was an American multimedia conglomerate headquartered in Chicago, Illinois. Through Tribune Broadcasting, Tribune Media was one of the largest television broadcasting companies, owning 39 te ...
's attempts to brand stations more locally rather than by their network affiliations. * KAYU in Spokane, Washington, Spokane,
Washington Washington commonly refers to: * Washington (state), United States * Washington, D.C., the capital of the United States ** Federal government of the United States (metonym) ** Washington metropolitan area, the metropolitan area centered on Washingt ...
has MyNetworkTV on 28.2. The station airs its programming 5:00pm to 7:00pm (Pacific Time) while the remainder of the schedule is filled by programming from Antenna TV. * KPDX/Portland, Oregon, Portland, Oregon airs MyNetworkTV programs from 10:00pm to 12:00am, due to a two-hour-long 8:00pm (Pacific Time) newscast produced by Fox-affiliated sister station KPTV (which debuted on September 8, 2008 as a one-hour program, before expanding to its current two-hour format on August 25, 2014). * From MyNetworkTV's launch through September 19, 2009, KQCA/Sacramento, California, Sacramento, California aired MyNetworkTV programming one hour earlier (7:00 to 9:00pm) than most other Pacific Time Zone affiliates since it aired repeats of ''The Oprah Winfrey Show'' at 9:00pm as a lead-in to the station's 10:00 p.m. newscast that is produced by NBC-affiliated sister station KCRA-TV. KQCA then presented MyNetworkTV programming in a pattern, with the 7:00pm hour being filled by syndicated reruns until the 2014–15 television season. At that point, KQCA started filling the 8:00 to 10:00pm block with syndicated comedies, extending their "Come Home to Comedy" block from 5:00 to 10:00pm. KQCA airs MyNetworkTV programming in late night from 12:00 to 2:00 a.m. * During its time as a MyNetworkTV affiliate, KJZZ-TV/Salt Lake City, Utah aired MyNetworkTV programming from 12 midnight to 2:00am (Mountain Time Zone, Mountain Time), and branded by its call letters rather than the network's standardized branding conventions (under which it would have branded as ''My 14''); the reasons included a local marketing agreement with then-
CBS CBS (Columbia Broadcasting System) is an American commercial broadcast television and radio network owned by ViacomCBS through its CBS Entertainment Group division. The network is headquartered at the CBS Building in New York City, with major p ...

CBS
owned-and-operated station KUTV, which allowed KJZZ to rebroadcast some syndicated programs from KUTV. The service had originally aired from 11:00pm to 1:00am. at the network's launch. St. George, Utah, St. George independent station KCSG replaced KJZZ as Utah's MyNetworkTV affiliate on August 18, 2008. KUSG, a former KUTV satellite, added MyNetworkTV to its schedule on September 20, 2010; however, it delays the service's programming by one hour (airing from 8:00 to 10:00pm) to accommodate a KUTV-produced 7:00pm newscast. In November 2010, KUSG completely replaced KCSG as Utah's MyNetworkTV affiliate and changed its call letters to KMYU, also adding a simulcast to KUTV's second subchannel to serve the main Salt Lake City market. * KEVU-CD/Eugene, Oregon, Eugene, Oregon airs the MyNetworkTV schedule from 9:00 to 11:00pm Pacific Time, following a two-hour block of syndicated talk shows. * KWKB/Iowa City, Iowa, Iowa City, Iowa initially carried dual affiliations with both The CW and MyNetworkTV, and aired the latter's programming from 9:00 to 11:00pm (Central Time Zone, Central Time) weeknights, immediately following CW programming. On September 19, 2011, KWKB dropped its affiliation with the network (filling the timeslot with local programming), which temporarily left the market without a MyNetworkTV affiliate. In early October 2011, Cedar Rapids, Iowa, Cedar Rapids ABC affiliate KCRG-TV began carrying MyNetworkTV on its second digital subchannel; however, it delays the service's programming to 12:00 to 2:00am on Tuesday through Saturday mornings with locally produced and syndicated programs airing during the prime time hours. * KDMI/Des Moines, Iowa, which rejoined MyNetworkTV on October 3, 2011 as a secondary affiliation and was affiliated with the service until September 2014, aired the service's programming weeknights from 11:00pm to 1:00am Central Time due to programming commitments to its This TV affiliation. Before dropping the network in September 2009, it had aired MyNetworkTV programming in a pattern. For nearly a year after KDMI initially dropped MyNetworkTV, CW affiliate KCWI-TV aired ''
WWE SmackDown ''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE that currently airs live every Friday at 8pm ET on Fox. Fox Deportes simulcasts the prog ...
'' from the service on Saturdays from 7:00 to 9:00pm, but did not air the remainder of the service's programming. * During its time as a dual CW-MyNetworkTV affiliate, KNVA/Austin, Texas, Austin, Texas aired MyNetworkTV programming Monday through Saturdays from 9:00 to 11:00pm, immediately following The CW's primetime lineup. In the month prior to the conversion of Llano, Texas, Llano-based sister station KBVO (TV), KBVO (which previously operated as a Broadcast relay station#Satellite station, semi-satellite of NBC affiliate KXAN-TV) to a standalone MyNetworkTV affiliate, it aired the service's programming weeknights from 10:00pm to 12 midnight, following a KXAN-produced 9:00pm newscast which debuted on September 28, 2009 (coinciding with MyNetworkTV's transition to a syndication programming service) and a repeat of ''The Office (U.S. TV series), The Office''. * KRBK/Osage Beach, Missouri, Osage Beach, Missouri (serving the Springfield, Missouri, Springfield market) switched to a primary Fox affiliation on September 1, 2011, shifting MyNetworkTV programming to 9:00 to 11:00pm, immediately following Fox programming. During its time as an exclusive MyNetworkTV affiliate, it aired the service's schedule in a pattern. * WLMT, WLMT-DT2/Memphis, Tennessee, Memphis, Tennessee, which affiliated with MyNetworkTV in October 2010, presented the service's Monday through Thursday lineups in pattern but aired its Friday lineup on Saturdays from 9:00 to 11:00pm until November 14, 2011, when the subchannel switched its primary affiliation from the Retro Television Network to Me-TV. Since then, WLMT-DT2 has presented all MyNetworkTV programming in pattern with content from Me-TV airing at all other times. In the year before its move to cable channel Syfy in October 2010, ''WWE SmackDown'' aired on WLMT's main channel on Saturdays from 7:00 to 9:00 p.m., although the remainder of MyNetworkTV's lineup was not carried. WLMT temporarily dropped MyNetworkTV programming in June 2013 while transitioning to a new owner and new studio facility. * WNTZ-TV/Alexandria, Louisiana, Alexandria, Louisiana-Natchez, Mississippi, Natchez, Mississippi and WEVV-TV, WEVV-DT2/Evansville, Indiana, Evansville, Indiana, both secondary MyNetworkTV affiliates, air MyNetworkTV programming weeknights from 11:00 p.m. to 1:00 a.m. (Central Time). Prior to July 1, 2011, when WEVV-DT2 replaced WTVW as Evansville's Fox affiliate, WEVV-DT2 aired MyNetworkTV programming at its recommended timeslot; from that point onward until July 2015 (when it moved the service's programming to its current timeslot in preparation for the August 3 relaunch of parent CBS affiliate WEVV-TV's news department and the concurrent debut of an hour-long primetime newscast for WEVV-DT2 that follows Fox programming), the subchannel aired the service's schedule weeknights from 9:00 to 11:00 p.m., immediately following Fox programming. WNTZ moved the MyNetworkTV lineup to 11:00 p.m. to 1:00 a.m. on September 9, 2013, in order to air the short-lived revival of ''The Arsenio Hall Show'' at 10:00 p.m. * WCIX/Springfield, Illinois, Springfield, Illinois aired MyNetworkTV programming on a one-hour delay weeknights from 8:00 to 10:00 p.m. (Central Time), in order to accommodate a weeknight 7:00 p.m. newscast produced by sister station WCIA. In September 2017, they moved the newscast to 9p.m. and MyNetworkTV programming now airs in pattern. * WISE-DT2/Fort Wayne, Indiana aired MyNetworkTV programming from 10:30 p.m. (following a local newscast produced by its WISE-TV, NBC-affiliated parent station) to 12:30 a.m. on a secondary basis from August 1, 2011 to March 1, 2013. Since WFFT-TV (whose Fox affiliation was assumed by WISE-DT2 in 2011) rejoined Fox on the latter date, WISE-DT2 has aired MyNetworkTV programming in pattern as an exclusive affiliate. * WNAC-TV, WNAC/Providence, Rhode Island, Providence, Rhode Island, also a secondary affiliate, aired MyNetworkTV programming weeknights from 11:30 p.m. to 1:30 a.m., with Saturday primetime shows running on early Sunday mornings from 1:30 to 3:30 a.m. until 2009 (WNAC has since moved the MyNetworkTV affiliation to a digital subchannel, then later moved to a subchannel of WPRI-TV, WPRI which presents the service's programming in pattern). * WGGB-DT2/Springfield, Massachusetts, Springfield, Massachusetts, also a secondary affiliate, airs MyNetworkTV programming weeknights from 11:05 p.m. to 1:05 a.m. * WLIO-DT2/Lima, Ohio, Lima, Ohio, also a secondary affiliate, airs MyNetworkTV programming weeknights from 11:00 p.m. to 1:00 a.m. * WTRF-DT2/Wheeling, West Virginia, Wheeling, West Virginia-Steubenville, Ohio aired MyNetworkTV programming weeknights from 11:00 p.m. to 1:00 a.m. until Fox-affiliated with a subchannel of NBC affiliate WTOV-TV in September 2014, when it began airing the service's schedule in pattern. * WXTX/Columbus, Georgia aired MyNetworkTV programming from 12:05 to 2:05 a.m., until the station terminated its secondary affiliation with the service in 2012 (MyNetworkTV does not currently have an over-the-air affiliate in the Columbus market). * WTHI-DT2/Terre Haute, Indiana – which became the first MyNetworkTV affiliate in that market on September 1, 2011, when it also assumed the Fox affiliation from WFXW (now American Broadcasting Company, ABC affiliate WAWV-TV) – airs MyNetworkTV programming as a secondary affiliation from 11:00 p.m. to 1:00 a.m. * WKTC/Columbia, South Carolina, Columbia, South Carolina previously scheduled MyNetworkTV programming in pattern until March 17, 2014, when it became a primary affiliate of The CW (the first dual affiliate of both networks since 2011); the station retains a secondary MyNetworkTV affiliation, airing its lineup after The CW's primetime schedule from 10:00 p.m. to 12:00 a.m. * WUAB, WUAB-TV/Cleveland, Ohio introduced a 9:00-10:30 PM newscast by sister channel WOIO, WOIO-TV on September 21, 2015. This shifted MyNetworkTV programming to airing from 11 p.m. to 1 a.m. weeknights. After WUAB replaced WBNX as the market's CW affiliate in July 2018, the CW's network schedule has been carried in full pattern while MyNetworkTV programming was shifted again to 1-3 a.m. weeknights (the aforementioned 9 p.m. newscast reverted to its previous 10-11 p.m. timeslot). In January 2019, MyNetwork TV was moved to sister station WOIO's digital subchannel 19.2 - which predominently carries MeTV - where MyNetwork TV airs from 1 to 3 a.m. late nights. * KDFI/Dallas, Texas - Starting in August 2017, this affiliate has moved MyNetworkTV programming to the 8:00 p.m. to 10:00 p.m. (Central) timeslot in order to air two episodes of ''Family Feud'' at 7:00 p.m., and has changed its branding to "Fox 4 More". From launch until that time, KDFI aired MyNetworkTV's programming live at 7:00 p.m., and was branded "My 27". * WFTC/Minneapolis, Minnesota - On December 31, 2016, WFTC moved My Network programming to 8:00-10:00 p.m. due to adding Broadcast syndication, Syndicated programming. On September 18, 2017, My Network programming was moved to 9:00-11:00 p.m. due to WFTC, now being rebranded as "Fox 9+", introducing a 7:00 p.m. newscast and adding additional syndicated programming. On July 16, 2018, WFTC expanded their 7:00 p.m. news to 1 hour, combined with adding more syndicated programming, shifted My Network programming to 10:00 p.m. to 12:00 a.m. * WVNS-DT2/Lewisburg, West Virginia, Lewisburg/Bluefield, West Virginia, Bluefield/Beckley, West Virginia, Beckley, West Virginia also a secondary affiliate, airs MyNetworkTV programming from 12:00 to 2:00 a.m. on Tuesday through Saturday mornings. * KOLN, KOLN-DT3/KGIN-DT3/KSNB-TV, KSNB-DT2/Lincoln, Nebraska, Lincoln-Grand Island, Nebraska, Grand Island, Nebraska airs MyNetworkTV programming from 12:00 to 2:00 a.m. on Tuesday through Saturday mornings. * WMYT-TV/Rock Hill, South Carolina-Charlotte, North Carolina began airing MyNetworkTV programming from 11:00 p.m. to 1:00 a.m. in September 2018, using the time slot to air syndicated comedies. * WRBW/Orlando, Florida began airing MyNetworkTV programming from 10:00 p.m. to midnight. effective August 12, 2019, using the 8:00 p.m. to 10:00 p.m. time slot to air an 8p.m. newscast, syndicated comedies, and a repeat showing of ''Dr. Phil (talk show), Dr. Phil''. *WPHL-TV, WPHL/Philadelphia, Pennsylvania began airing MyNetworkTV programming from 2 to 4a.m. on Tuesday through Saturday mornings as of the fall of 2019, using the 8 to 10p.m. time slot to air syndicated comedies. * WCTX/New Haven, Connecticut, New Haven-Hartford, Connecticut began airing an 8-11:35 p.m. newscast produced by sister station WTNH on March 16, 2020, pushing MyNetworkTV programming to late night; it now airs from 11:35 p.m. to 1:35 a.m. * WATL/Atlanta, Georgia (U.S. state), Georgia began airing newscasts produced by sister station WXIA-TV from 8 to 10 p.m. on December 2, 2019, pushing MyNetworkTV programming to late night; it now airs from midnight to 2a.m. * WDCA/Washington, D.C. airs an 8:00 p.m. half-hour newscast produced by sister station WTTG, an episode of Family Feud, a 9:00 p.m. half-hour newscast also produced by WTTG and an episode of Extra (American TV program), Extra from 8:00p.m. to 10:00 p.m. MyNetworkTV programming currently airs from 11:00 p.m. to 1:00 a.m.


Viewership


Original format

MyNetworkTV's debut was far from successful. ''Desire'' scored a 1.1 household rating/2 share; ''Fashion House'' went up to 1.3/2. Fox had sold about half of its projections of $50 million in advance commercial sales. On March 7, 2007, MyNetworkTV began to be included in Nielsen's daily "Television Index" reports, alongside the other major broadcast networks, although it was still not part of the "fast nationals" that incorporate the other networks. Last-minute changes to MyNetworkTV's 2007-08 fall schedule included the retitling of the reality series ''Divorce Wars'' to ''Decision House'', and the addition of ''Celebrity Exposé'' and ''Control Room Presents'' to the network's Monday lineup as well as a one-hour ''IFL Battleground'', followed by ''National Football League, NFL Total Access'' on Saturdays. The network's shift from telenovelas to reality shows and movies produced only a small bump in the ratings. It averaged only a .7 household rating during September 2007. MyNetworkTV continues to be the second lowest-rated English-language broadcast network in the United States, ahead of only
Ion Television Ion is an American free-to-air television network/syndication service owned by the E. W. Scripps Company through the network's parent company, Ion Media. The network first began broadcasting on August 31, 1998 as Pax TV, focusing primarily on f ...
. The night MyNetworkTV debuted ''WWE SmackDown'', the network took fifth place in household ratings ahead of The CW, but went back to sixth place shortly afterward. Of the six broadcast networks, Nielsen Media Research said that only MyNetworkTV had increased viewership, with 1.76 million viewers per night, up 750,000 from the previous season. On January 5, 2009, MyNetworkTV aired episodes of the 2002 revival of ''The Twilight Zone (2002 TV series), The Twilight Zone'' (which originally aired on UPN, one of the networks MyNetworkTV had replaced). The series helped the network's ratings rise, along with ''WWE SmackDown'', becoming the second highest-rated program on the network. The highest-rated program to have ever aired on MyNetworkTV is a December 10, 2008 broadcast of the 1990 comedy film ''Home Alone'', which brought in 3.70 million viewers (although not a record), but earned a 1.4 rating among the 18-49 adult demographic.


Current format

On February 9, 2009, Fox Entertainment Group announced that MyNetworkTV would convert from a television network to a programming service, similar to that of Ion Television, with a focus on repeats of acquired programs originally aired on broadcast and cable networks and in first-run syndication. Litton Entertainment had reportedly expressed interest in leasing MyNetworkTV's Saturday evening time slots, which MyNetworkTV chose to instead turn back over to its affiliates. MyNetworkTV began airing more syndicated programming in the fall, which included game shows and dramas, five nights a week. This required the network's affiliates to re-negotiate a new affiliate agreement with the new corporation within Fox operating MyNetworkTV, Master Distribution Service, Inc., though it also gave a full and unencumbered "out" to stations which chose to end their association with MyNetworkTV under this guise, which
Ion Television Ion is an American free-to-air television network/syndication service owned by the E. W. Scripps Company through the network's parent company, Ion Media. The network first began broadcasting on August 31, 1998 as Pax TV, focusing primarily on f ...
did with their three affiliates. On April 12, 2010, WWE announced that ''WWE SmackDown'' would move to the Syfy cable channel that October; the move left MyNetworkTV with no first-run programming other than that it shared with its syndicators. Despite the lack of first-run programming, MyNetworkTV renewed its affiliation contracts for three more years on February 14, 2011. The programming service has seen significant viewership growth in viewership since its 2006 startup as a television network. Although ratings on MyNetworkTV do not match those of the other broadcast networks, Nexstar Media Group, Nexstar CEO Perry Sook noted his approval of its business model, saying that Nexstar's MyNetworkTV stations get 'more (local ad) inventory per hour' than they would be associated with a traditional network such as Fox or ABC. In announcing its fall schedule for the 2012-13 schedule, MyNetworkTV executives revealed that the programming service increased ratings over the previous year, and rated as the #6 most-watched network during the 2011–12 season with around 2.5 million viewers. Fox Corporation retained MyNetworkTV after the acquisition of 21st Century Fox by The Walt Disney Company was completed on March 20, 2019.


Affiliates

MyNetworkTV has 186 owned-and-operated or affiliate stations in the United States, reaching 84.39% of all U.S. households with at least one television set (totaling approximately 263,699,742 homes). This number includes six stations owned at the time of its launch by companies involved in the founding of competitor The CW: three were owned by
Tribune Broadcasting Tribune Broadcasting Company, LLC was an American media company which operated as a subsidiary of Tribune Media, a media conglomerate based in Chicago, Illinois. The group owned and operated television and radio stations throughout the United Stat ...

Tribune Broadcasting
(located in WATL, Atlanta, WPHL-TV, Philadelphia and KZJO, Seattle), and three owned by CBS Corporation (the Gannett Company purchased Atlanta affiliate WATL from Tribune shortly after Fox confirmed it as a MyNetworkTV affiliate, with the sale being finalized on August 7, 2006). The Tribune Media, Tribune Company sold its stake in The WB, in exchange for long-term affiliation contracts with The CW (Time Warner and CBS jointly own the network instead). On March 6, 2006, the Sinclair Broadcast Group announced an agreement to affiliate 17 of its stations with MyNetworkTV (consisting mostly of stations that were set to lose their WB affiliations when The CW launched, as well as a few that were affiliated with UPN or operated as independent stations). This occurred despite the widespread presumption that affiliations with The CW, which at that point was in the process of signing affiliates in most markets, would be more valuable; however, Sinclair implied that MyNetworkTV was more financially attractive for the company (of the Sinclair stations that initially affiliated with MyNetworkTV, San Antonio affiliate KMYS has since disaffiliated from the service; its August 30, 2010 affiliation swap with Fredericksburg, Texas, Fredericksburg-based CW affiliate KCWX was the first and so far only known affiliation switch between same-market affiliates of the two nutlets since their formation in 2006). One day later on March 7, Raycom Media announced that its WB and UPN stations (including WUAB/Cleveland, Ohio, KHII-TV, KFVE/Honolulu, Honolulu, Hawaii and WBXH-CD, WBXH-CA/Baton Rouge, Louisiana) would also become charter affiliates of MyNetworkTV. One of the stations named in a list of newly signed MyNetworkTV affiliates that Fox Entertainment Group released on April 26, 2006, was KNVA in Austin, Texas, which The CW had also added to its own list of confirmed affiliates one week prior. On May 1, 2006, another previously-confirmed CW affiliate, KWKB in Iowa City, Iowa, signed on as a MyNetworkTV charter affiliate. Until October 2009, these two stations were the only ones to be aligned with both new networks (KNVA has since become an exclusive CW affiliate as parent station KXAN-TV converted its semi-satellite KBVO (TV), KBVO into a standalone MyNetworkTV affiliate); KNVA branded its MyNetworkTV lineup under the banner "MyNetworkTV on The CW Austin," while KWKB's website features station logos labeled as both "KWKB The CW" and "My KWKB". In May, WAMY-TV, WAWB in Huntsville, Alabama officially announced that it would become a MyNetworkTV affiliate, and subsequently changed its call letters to WAMY. On July 12, 2006, the network announced affiliation agreements with seven additional stations (including WBFS-TV/Miami, KTVD/Denver, WUPL/New Orleans and WFOX-TV, WAWS/Jacksonville, Florida (WAWS, along with WSYX/Columbus, Ohio and WHP-TV/Harrisburg, Pennsylvania carry MyNetworkTV on digital subchannels). The deal with CBS Television Stations to have MyNetworkTV affiliate with stations that were left out of The CW's affiliation deals with the group came as a surprise in the broadcasting industry, especially after the icy reception between CBS and
News Corporation The original incarnation of News Corporation (abbreviated News Corp.) was an American multinational mass media corporation operated and owned by media mogul Rupert Murdoch and headquartered in New York City. Prior to its split in 2013, it was ...
(which became 21st Century Fox through the July 2013 corporate spin-off, spin-off of the company's News Corp, publishing unit and Australian television properties) that began after both it and The CW came into the picture, as they refused to allow WBFS, WUPL and Boston's WSBK-TV to affiliate with MyNetworkTV as a response to pulling UPN branding from that network's Fox-owned stations. In August 2006, MyNetworkTV filled in its remaining gaps within the top 100 television markets. On August 11, the network announced affiliations with WNAC-TV in Providence, Rhode Island (as a secondary affiliate) and WMNT-CD, WNGT-LP in Toledo, Ohio. Additionally, on August 22, MyNetworkTV added KAUT-TV in Oklahoma City, Oklahoma City, Oklahoma and WRGT-TV in Dayton, Ohio (the latter of which would carry the network on a digital subchannel) to the affiliate list on its website; also that month, WWJE-DT, WZMY in Derry, New Hampshire was announced as the network's Boston area affiliate (WBIN – the former WZMY – disaffiliated with MyNetworkTV in September 2011, at which time WSBK (which had shunned MyNetworkTV at its formation in 2006) took over the MyNetworkTV affiliation in Boston; KAUT became an independent station in September 2012, with MyNetworkTV moving to former independent KSBI). From its inception as a network until July 2010, Mobile, Alabama was the largest city where MyNetworkTV did not have an affiliate, although Fort Walton Beach, Florida-based WFGX serves as the affiliate for the Mobile–Pensacola, Florida, Pensacola–Fort Walton Beach market. This was due to WFGX's weak analog signal, which was not receivable west of Pensacola, and the lack of a must-carry agreement with Comcast's Mobile system, most likely a remnant of the station's former status as a low-rated Jewelry Television affiliate prior to MyNetworkTV's launch); WFGX has since relocated its digital transmitter to Robertsdale, Alabama (where the Mobile-Pensacola market's other television stations maintain transmitters), providing an over-the-air MyNetworkTV affiliate in the Mobile area proper for the first time. On September 28, 2009, three stations owned by Ion Media Networks (WPXX-TV in Memphis, Tennessee and WEPX-TV, along with satellite station WPXU-TV, in the Greenville, North Carolina, Greenville-New Bern, North Carolina, New Bern-Washington, North Carolina market), due to an affiliation agreement made by their previous owners, dropped their MyNetworkTV affiliations to become full-time Ion Television owned-and-operated stations as they had been prior to September 2006 (the affiliation in the Greenville-New Bern market was taken over by NBC affiliate WITN-TV, which carries the network on a digital subchannel). Memphis CW affiliate WLMT – which picked up MyNetworkTV for the sole purpose of carrying ''SmackDown'', and due to the conversion into a programming service – elected to not carry the remainder of the network's schedule; eventually, after ''SmackDown'' moved to Syfy, WLMT began carrying the remainder of the MyNetworkTV lineup as a secondary affiliation (to the Retro Television Network) on its second digital subchannel. Also in September 2009, Des Moines, Iowa affiliate KDMI disaffiliated from MyNetworkTV, replacing it with programming from the station's existing This TV affiliation. CW affiliate KCWI-TV picked up the local rights to ''SmackDown'', and for nearly a year afterward, aired it in a manner very similar to its scheduling on WLMT. Until October 3, 2011, when KDMI rejoined the service, Des Moines was the largest television market without a MyNetworkTV affiliate – either over-the-air or on cable (CBS affiliate KCCI took over the MyNetworkTV affiliation from KDMI in December 2014, carrying it as a primary affiliation on its third digital subchannel). On September 19, 2011, Cedar Rapids, Iowa affiliate KWKB dropped the service, while retaining its existing CW affiliation; ABC affiliate KCRG-TV later picked up MyNetworkTV for its second digital subchannel. On February 10, 2014, St. Louis, Missouri, St. Louis affiliate WRBU disaffiliated from MyNetworkTV, and converted into an
Ion Television Ion is an American free-to-air television network/syndication service owned by the E. W. Scripps Company through the network's parent company, Ion Media. The network first began broadcasting on August 31, 1998 as Pax TV, focusing primarily on f ...
O&O, as a result of its sale to Ion Media Networks through Roberts Broadcasting's gradual sale of its television stations in order to raise money to pay off creditors in its Chapter 11, Title 11, United States Code, Chapter 11 bankruptcy proceedings; this resulted in St. Louis temporarily displacing Spokane, Washington as the largest market without a MyNetworkTV affiliate until November 17, 2014, when CBS affiliate KMOV began carrying it on a digital subchannel. Due to the availability of "instant duopoly (broadcasting), duopoly" digital subchannels that are likely easily available on cable and satellite, and the overall lack of a need to settle for a secondary affiliation with shows aired in problematic time slots, both The CW and MyNetworkTV launched with far greater national coverage than that enjoyed by UPN and The WB when those networks started in January 1995. For several years, UPN had affiliation gaps in several of the top 30 markets, and by 2005 managed to reach only 86% of the population. This resulted in that network having to settle for secondary affiliations with stations that were already affiliated with other networks. In those markets, programs (such as ''Star Trek: Voyager'' and ''Star Trek: Enterprise'') were either shown out of their intended timeslots or not at all, leading to many viewer complaints. There are a handful of smaller markets, however, where MyNetworkTV holds a secondary affiliation – even on digital subchannels – because those markets are home to only a very small number of stations, and want to place more emphasis on programming from American Broadcasting Company, ABC,
CBS CBS (Columbia Broadcasting System) is an American commercial broadcast television and radio network owned by ViacomCBS through its CBS Entertainment Group division. The network is headquartered at the CBS Building in New York City, with major p ...

CBS
,
NBC The National Broadcasting Company (NBC) is an American English-language commercial terrestrial radio and television network owned by NBCUniversal, a subsidiary of Comcast. The network is headquartered at 30 Rockefeller Plaza in New York City, ...
and Fox – which may have previously lacked affiliations in those markets – on those subchannels. Nevertheless, because MyNetworkTV was announced after the formation of The CW and therefore got most of the "leftover" stations shut out by The CW, there are still availability issues in some markets. Also, the network is mostly relegated to low-power broadcasting, low-powered stations in some smaller markets, which do not have must-carry status. The arrival of ''WWE SmackDown'' to the network has made this issue the most visible, as professional wrestling, wrestling fans complained about the lack of availability for MyNetworkTV in several markets that have CW affiliations. This was most evident in Lexington, Kentucky, where local ''SmackDown'' viewers actually protested that they could not watch the program because low-powered MyNetworkTV/Retro Television Network affiliate WBLU-LP lacked carriage on cable providers in the market, and as an Equity Media Holdings station with no local presence outside of engineering staff, had no communication with the station to speak of. That was solved shortly afterward when ABC affiliate WTVQ-DT, WTVQ agreed to move its weather forecast service to digital subchannel 36.3 and convert the 36.2 subchannel into a MyNetworkTV affiliate, stripping WBLU of its affiliation in the process.


Branding

In the months leading up to MyNetworkTV's launch, several of its charter stations changed their on-air identities in preparation for joining the network, including all of the network's owned-and-operated stations under sister company Fox Television Stations. Affiliates also began to air network promotions featuring the theme, "Entertainment you can call your own." At first, many Fox-owned charter stations branded their soon-to-be MyNetworkTV O&Os with the "My" moniker (for example,
WWOR-TV WWOR-TV, virtual channel 9 (UHF digital channel 25), is the flagship station of the MyNetworkTV programming service, licensed to Secaucus, New Jersey, United States and serving the New York City television market. The station is owned by the Fox ...
was branded as "My 9"). However, by the third week of October 2006, at least one station, Los Angeles O&O KCOP-TV, went to a two-column brand – verbally identifying as "MyNetworkTV Channel 13," and using a logo combining that used by the network (on the left side) and the station's channel number, 13 (on the right); KCOP switched to the simpler "My 13" branding in May 2007. While "My [channel #]" is the conventional branding style for MyNetworkTV's stations, some stations use the network's logo style with different names, such as WSTR-TV (which formerly branded as 'My 64", but revived its former brand "Star 64" in 2009). Especially after its shift in business model, some affiliates began to drop the "My" branding and logo in favor of local brands, such as
KZJO KZJO, virtual channel 22 (UHF digital channel 36), is a MyNetworkTV owned-and-operated television station licensed to Seattle, Washington, United States and also serving Tacoma. The station is owned by the Fox Television Stations subsidiary of F ...
(which re-branded from "myQ²", in reference to its sister station
KCPQ KCPQ, virtual and VHF digital channel 13, is a Fox owned-and-operated television station serving Seattle, Washington, United States that is licensed to Tacoma. The station is owned by the Fox Television Stations subsidiary of Fox Corporation, a ...
"Q13 Fox", to "JoeTV"; which is still in use, even after becoming an O&O), WTTA (which switched its branding from "My TV Tampa Bay" to "Great 38" in September 2013), WPMY (which switched from "My Pittsburgh TV" to "22 the Point" in August 2015 and even changed their call sign to WPNT to fit the new branding), former affiliate KAUT-TV (initially "OK43", but later "Freedom 43" as part of its efforts to appeal to Oklahoma's military community), and various Nexstar Media Group-owned affiliates (which use similar brands derived from their call letters and channel numbers, such as KARZ-TV "Z42"). In 2017, Fox began to re-brand some of its MyNetworkTV O&Os to closer associate them with their parent Fox stations, such as WDCA, which became "WTTG, Fox 5 Plus". Meredith Corporation, Meredith emulated this approach on KPDX, which similarly re-branded as "KPTV, Fox 12 Plus". At the time plans for MyNetworkTV were announced, there was at least one station that was using a similar moniker. WZMY-TV in Derry, New Hampshire filed a trademark for the "MyTV" name on July 6, 2005, and for a short time there was speculation that the station would file a lawsuit against Fox for the use of "MyTV". The concerns were rendered moot in July 2006, when WZMY announced that it would be Boston's affiliate for the new network. MyNetworkTV does not display an digital on-screen graphic, on-screen logo bug in the bottom right-hand corner of the screen, although its affiliates are inclined to display their own logo bug during the service's program lineup if they choose to incorporate it. However, on November 13, 2006, it began to incorporate a translucent logo of the program currently being aired on the bottom left side, but it discontinued this practice in March with the beginning of the third telenovela cycle.


See also

* 2006 United States broadcast TV realignment *
The CW The CW Television Network (commonly referred to as simply The CW) is an American English-language free-to-air television network that is operated by The CW Network, LLC, a limited liability joint venture between the CBS Entertainment Group un ...

The CW


References


External links

* {{DEFAULTSORT:Mynetworktv MyNetworkTV, Television networks in the United States Fox Corporation subsidiaries Television channels and stations established in 2006