My Monopoly is a service offered to citizens of the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

by the company

Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of ...

. The service was designed to allow a user of the My Monopoly website to create a personalized

Monopoly A monopoly (from Greek language, Greek el, μόνος, mónos, single, alone, label=none and el, πωλεῖν, pōleîn, to sell, label=none), as described by Irving Fisher, is a market with the "absence of competition", creating a situati ...

game set, which can then be ordered and made for that person. The service was developed by Monitor Media Ltd and introduced in 2002. There were two versions of My Monopoly: the Traditional version; and the Here and Now version, which was introduced in 2005 and discontinued in 2006.

Traditional version

In the Traditional version of the service, the customer uses a closet facility on the website to type new property names over the original ones. All squares on the board can be edited with the exception of Go, the Jail square, Free Parking, Go to Jail, Electric Company, Water Works, Chance, Community Chest, Super Tax and Income Tax. Obscenities and

trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others ...

s may not be entered. After personalizing the property squares around the board, the customer can then order their board. The game set includes the personalized gameboard, 1 pack of standard Monopoly money, 10 movers, 2 dice, 16 personalized Chance cards, 16 personalized Community Chest cards and 28 personalized Title Deeds. The game comes in a deluxe presentation tin with a colour label affixed which has custom text printed, and the tin itself is embossed with the

logo and

Rich Uncle Pennybags Rich Uncle Pennybags is the mascot of the board game of ''Monopoly (game), Monopoly''. He is depicted as a portly old man with a moustache who wears a morning suit with a bowtie and top hat. In large parts of the world he is known, additionally or ...

Here & Now version

This version was introduced in 2005, alongside the introduction of the

Here & Now Limited Edition. In this version the customer chooses to replace each property with one from an extensive list of properties in England. They can also fully personalize the four property spaces around Go. The customer must purchase either the Monopoly Here & Now Limited Edition or the Monopoly Here & Now Electronic Edition before ordering their My Monopoly set. The game set includes the personalized board, 28 Title Deeds, 16 Chance cards and 16 Community Chest cards. When the customer receives their My Monopoly set they should replace the board, title deeds and Chance and Community Chest cards in their standard Here & Now edition with the ones from the My Monopoly set. This version of My Monopoly was discontinued in 2006.

Corporate version—Winning Moves

For companies who wish to create their own edition of

offer a service through their partner Winning Moves Custom Games. Rather than an individual game, Winning Moves create custom editions of Monopoly at quantities suitable for corporate use; changing the box, board, cards and images to match them to a corporate identity. The games are typically used to celebrate a corporate anniversary or as a gift to employees or clients. In the

, companies with their own edition include

Thomas Cook Thomas Cook (22 November 1808 – 18 July 1892) was an English businessman. He is best known for founding the travel agency Thomas Cook & Son. He was also one of the initial developers of the "package tour" including travel, accommodation ...

Virgin Money Virgin Money is a financial services brand used by two independent brand-licensees worldwide from the Virgin Group. Virgin Money branded services are currently available in Australia and the United Kingdom. The brand formerly operated in South Af ...

and Wrigley.

External links

* (archived)
Winning Moves Custom Games

My Monopoly Review
{{Hasbro Monopoly (game) 2002 introductions