MyMusic.com.ng is a commercial

music download A music download (commonly referred to as a digital download) is the digital transfer of music via the Internet into a device capable of decoding and playing it, such as a personal computer, portable media player, MP3 player or smartphone. T ...

service that aims to provide a legitimate means of digital distribution of

Nigerian music The music of Nigeria includes many kinds of folk and popular music, styles of folk music are related to the multitudes of ethnic groups in the country, each with their own techniques, instruments, and songs. Little is known about the country's ...

. It was founded by three

Babcock University Babcock University is a private Christian co-educational Nigerian university owned and operated by the Seventh-day Adventist Church in Nigeria. The university is located at Ilishan-Remo, Ogun State, Nigeria, equidistant between Ibadan and La ...

alumni; Damola Taiwo (COO and co-founder), Tola Ogunsola (CEO and co-founder) and Dolapo Taiwo (CTO and co-founder). The service is presented on both

mobile Mobile may refer to: Places * Mobile, Alabama, a U.S. port city * Mobile County, Alabama * Mobile, Arizona, a small town near Phoenix, U.S. * Mobile, Newfoundland and Labrador Arts, entertainment, and media Music Groups and labels * Mobile ( ...

and web platforms and features multiple payment methods like the direct airtime credit billing, some of which are catered to deal with the unique challenges of the Nigerian market which is largely a cash only society. The service aims to help reward Nigerian artists for their creative work and reduce

piracy Piracy is an act of robbery or criminal violence by ship or boat-borne attackers upon another ship or a coastal area, typically with the goal of stealing cargo and other valuable goods. Those who conduct acts of piracy are called pirates, v ...

. The Nigerian Communications Commission (NCC) has been reported to be in talks with stakeholders to propose a digital

copyright A copyright is a type of intellectual property that gives its owner the exclusive right to copy, distribute, adapt, display, and perform a creative work, usually for a limited time. The creative work may be in a literary, artistic, educatio ...

piracy

bill Bill(s) may refer to: Common meanings * Banknote, paper cash (especially in the United States) * Bill (law), a proposed law put before a legislature * Invoice, commercial document issued by a seller to a buyer * Bill, a bird or animal's beak Plac ...

to the 8th National Assembly of

Nigeria Nigeria ( ), , ig, Naìjíríyà, yo, Nàìjíríà, pcm, Naijá , ff, Naajeeriya, kcg, Naijeriya officially the Federal Republic of Nigeria, is a country in West Africa. It is situated between the Sahel to the north and the Gulf o ...

. The bill, called the Nigerian Copyright Act, will impose strict sanctions on digital copyright offenders while aiming to give content owners what is rightfully theirs.

Availability

MyMusic is available on

desktop A desktop traditionally refers to: * The surface of a desk (often to distinguish office appliances that fit on a desk, such as photocopiers and printers, from larger equipment covering its own area on the floor) Desktop may refer to various compu ...

as a full website with scaled up functionality, and as mobile website for

smartphone A smartphone is a portable computer device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, whic ...

s and advanced

feature phone A feature phone (also spelled featurephone) is a type or class of mobile phone that retains the form factor of earlier generations of mobile telephones, typically with press-button based inputs and a small non-touch display. They tend to use an ...

s. Supported devices include Symbian,

Windows Phone Windows Phone (WP) is a discontinued family of mobile operating systems developed by Microsoft for smartphones as the replacement successor to Windows Mobile and Zune. Windows Phone featured a new user interface derived from the Metro design l ...

BlackBerry OS BlackBerry OS is a discontinued proprietary mobile operating system developed by Canadian company BlackBerry Limited for its BlackBerry line of smartphone handheld devices. The operating system provides multitasking and supports specialized i ...

and

Android OS Android is a mobile operating system based on a modified version of the Linux kernel and other open-source software, designed primarily for touchscreen mobile devices such as smartphones and tablets. Android is developed by a consortium of deve ...

Mobile apps A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on des ...

are also available for these devices.

Features

The web platform provides the user with the opportunity to download tracks and albums, create playlists and download songs from playlists as well as register to manage their profile. Payment can be made globally with a credit card or through mobile airtime credit. The mobile platform is deployed in what looks like a more simplified interface and features a music discovery and download process that seems effortless and straightforward. Users can pay globally using their mobile phone airtime credit though the global telco billing. Within 2 touches of a button, users can discover, pay for and download music.

Launch

www.mymusic.com.ng launched on 3 June 2015 at a World Press Conference held at the Oriental Hotel, Lagos. In attendance at the event were artists including

Don Jazzy Michael Collins Ajereh (born 26 November 1982), known professionally as Don Jazzy, is a Nigerian record producer. He is the founder and the CEO of Mavin Records. Don Jazzy was co-owner of the now-defunct Mo' Hits Records record label with D'b ...

Harrysong Harrison Tare Okiri, better known by his stage name Harrysong, is a Nigerian singer, songwriter and instrumentalist who rose to fame after his tribute song to Nelson Mandela won the "Most Downloaded Callertune Award" at The Headies 2013. Harryson ...

Kcee KCEE is a commercial radio station located in Tucson, Arizona, broadcasting on 690 AM. KCEE airs a Christian format and is owned by Calvary Chapel of Tucson, Inc. KCEE's programming is also heard on KAIC (88.9 FM), a station nominally licens ...

and Ajebutter22. Other attendees include Tee Billz,

Koffi Idowu Nuel Koffi Ayinde Idowu Nuel professional known as Koffi, is a Nigerian entertainer, comedian, musician, and actor. Born 11 March 1977 to a Togolese Mother and a Nigerian Father from Ibeju-Lekki. Early life Koffi was born in Maroko (an old slum in L ...

, Asa Asika, Steve Babaeko and the MD of NIBBS, Mr. Adebisi Sonubi. At the launch, the company also announced popular Nigerian OAP, Olisa Adibua as a director in the company.

Market size

In Nigeria, the music industry produces an average of 550 Albums of different kinds of music yearly and industry stakeholders have projected that the country's entertainment industry would hit one billion dollars by 2016. The

Nigerian Nigerians or the Nigerian people are citizens of Nigeria or people with ancestry from Nigeria. The name Nigeria was taken from the Niger River running through the country. This name was allegedly coined in the late 19th century by British jour ...

population is estimated at 173 million and about 81 million people access the internet via mobile phones. A vast majority of these have their mobile phones as their only means of experiencing any form of communications technology.

Partnerships

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...

announced the launch of a new post format called Music Stories on 5 November 2015. This was done to promote better music sharing and discovery on the platform. Initially it was limited to specific streaming platforms such as

Apple Music Apple Music is a music, audio and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing playlists. The service also includes the Internet radio stations Apple M ...

and

Spotify Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...

. On 17 March 2016, MyMusic.com.ng was added as the first African partner to Facebook Music Stories. The partnership allows Africans and the global community share African music from MyMusic's library. Essentially, users will be able to play 30-second previews of songs shared directly on Facebook.

Events

In November 2013, the team presented an earlier version of their product at the Dublin Web Summit and then later gave a demonstration of the finished product at the Mobile West Africa Conference 2015.

References

External links

* {{Official website, www.mymusic.com.ng Internet properties established in 2013 Nigerian music websites Music organizations based in Nigeria Companies based in Lagos