Museu da Língua Portuguesa
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The Museum of the Portuguese Language ( pt, Museu da Língua Portuguesa, , ) is an interactive Portuguese language—and Linguistics/Language Development in general—museum in São Paulo, Brazil. It is housed in the
Estação da Luz The Luz Station ( pt, Estação da Luz, ) is a railway station in the Luz neighbourhood in São Paulo, Brazil. The station is part of the metropolitan rail system run by the CPTM. The station houses the Museum of the Portuguese Language, estab ...
railway station, in the urban district of the same name. Three hundred thousand passengers arrive and leave the station every day, and the choice of the building for the launching of the museum is connected to the fact that it was mainly here that thousands of non-Portuguese speaking immigrants arriving from Europe and Asia into São Paulo via the Port of Santos got acquainted with the language for the first time. The idea of a museum-monument to the language was conceived by the São Paulo Secretary of Culture in conjunction with the
Roberto Marinho Roberto Pisani Marinho (December 3, 1904 – August 6, 2003) was a Brazilian businessman who was the owner of media conglomerate Grupo Globo from 1925 to 2003, and during this period expanded the company from newspapers to radio and television. ...
Foundation, at a cost of around 37 million reais. The objective of the museum is to create a living representation of the Portuguese language, where visitors may be surprised and educated by unusual and unfamiliar aspects of their own native language. Secondly, the caretakers of the museum, as expressed on the official website, "desire that, in this museum, the public has access to new knowledge and reflection in an intense and pleasurable manner," as it notices the relationship of the language with others, as well as its proto-languages. The museum targets the Portuguese speaking population, made up of peoples from many regions and social backgrounds, but who still have not had the opportunity to gain a broader understanding of the origins, the history and the continuous evolution of the language.


History


Development

The project was conceived in 2001. It is speculated by many sources that São Paulo was chosen as the site of the museum for its symbolism, as it is the largest Portuguese-speaking city and metropolitan region in the world, with 20 million inhabitants. Among the partners in the project were Gilberto Gil, IBM Brazil, the Brazilian Postal Service, Rede Globo,
Petrobras Petróleo Brasileiro S.A., better known by the portmanteau Petrobras (), is a state owned enterprise, state-owned Brazilian multinational corporation in the petroleum industry headquartered in Rio de Janeiro, Brazil. The company's name transla ...
, Vivo,
AES Eletropaulo Enel Distribuição São Paulo ''(Enel Distribution São Paulo)'', former Eletropaulo Metropolitana and AES Eletropaulo, is a major Brazilian power distributor in the state of São Paulo, created in the breakup of the old state-owned power distrib ...
, Grupo Votorantim and
BNDES The National Bank for Economic and Social Development ( pt, Banco Nacional de Desenvolvimento Econômico e Social, abbreviated: BNDES) is a development bank structured as a federal public company associated with the Ministry of the Economy of Bra ...
. Also supporting the effort were the Calouste Gulbenkian Foundation, the Community of Portuguese Language Countries, the mayorship of São Paulo, the CPTM, the Otis Elevator Company,
Carrier Carrier may refer to: Entertainment * ''Carrier'' (album), a 2013 album by The Dodos * ''Carrier'' (board game), a South Pacific World War II board game * ''Carrier'' (TV series), a ten-part documentary miniseries that aired on PBS in April 20 ...
and the
Luso-Brazilian Foundation Portuguese Brazilians ( pt, luso-brasileiros) are Brazilians whose ancestry originates wholly or partly in Portugal. Most of the Portuguese who arrived throughout the centuries in Brazil sought economic opportunities. Although present since th ...
. The idea of a Portuguese Language museum came from Ralph Appelbaum, who also developed the United States Holocaust Memorial Museum in Washington D.C., and the fossil room of the
American Museum of Natural History The American Museum of Natural History (abbreviated as AMNH) is a natural history museum on the Upper West Side of Manhattan in New York City. In Theodore Roosevelt Park, across the street from Central Park, the museum complex comprises 26 inter ...
in New York City. The
architectural Architecture is the art and technique of designing and building, as distinguished from the skills associated with construction. It is both the process and the product of sketching, conceiving, planning, designing, and constructing buildings o ...
project was undertaken by Brazilian father-son duo Paulo and
Pedro Mendes da Rocha Pedro is a masculine given name. Pedro is the Spanish, Portuguese, and Galician name for '' Peter''. Its French equivalent is Pierre while its English and Germanic form is Peter. The counterpart patronymic surname of the name Pedro, meani ...
. The director of the museum is sociologist Isa Grinspun Ferraz, who coordinated a team of thirty Portuguese language specialists to implement the museum. The artistic director is
Marcello Dantas Marcello Dantas is one of the main figures in the convergence of art and technology in Brazil. Biography Marcelo Dantas studied diplomacy in Brasilia, history of art in Florence and graduated in Film and Television at New York University whe ...
.


Opening ceremony

The museum was dedicated on Monday, 20 March 2006, with the presence of the Minister of Culture and singer Gilberto Gil, representing the Brazilian president Luiz Inácio Lula da Silva. Also present were the Minister of Culture of Portugal, Isabel Pires de Lima, the governor of São Paulo,
Geraldo Alckmin Geraldo José Rodrigues Alckmin Filho (; born 7 November 1952) is a Brazilian politician who is the vice president-elect of Brazil. He previously served as the Governor of São Paulo from 2001 to 2006, and then again from 2011 to 2018, the long ...
, former President Fernando Henrique Cardoso, the mayor of
Lisbon Lisbon (; pt, Lisboa ) is the capital and largest city of Portugal, with an estimated population of 544,851 within its administrative limits in an area of 100.05 km2. Grande Lisboa, Lisbon's urban area extends beyond the city's administr ...
António Carmona Rodrigues, the Minister of Foreign Affairs of Guinea-Bissau
António Isaac Monteiro António Isaac Monteiro is the former foreign minister of Guinea-Bissau. He was in that position from 9 November 2005 to 17 April 2007, in the government of Prime Minister Aristides Gomes Aristides Gomes (born 8 November 1954
, the President of the Calouste Gulbenkian Foundation, and other representative authorities from all Portuguese-speaking nations. Gilberto Gil spoke during the ceremony: Sílvia Finguerut, director of Patrimony and the Environment for the
Roberto Marinho Roberto Pisani Marinho (December 3, 1904 – August 6, 2003) was a Brazilian businessman who was the owner of media conglomerate Grupo Globo from 1925 to 2003, and during this period expanded the company from newspapers to radio and television. ...
foundation, claimed that there didn't exist a museum in the world dedicated solely to a language. Finguerut noted the symbolism of the museum's location in the Estação da Luz:
Geraldo Alckmin Geraldo José Rodrigues Alckmin Filho (; born 7 November 1952) is a Brazilian politician who is the vice president-elect of Brazil. He previously served as the Governor of São Paulo from 2001 to 2006, and then again from 2011 to 2018, the long ...
alluded to the importance of the museum to the Portuguese-speaking community, to the students, the professors, and to the preservation of the language itself.
José Roberto Marinho José Roberto Marinho (born 26 December 1955) is a Brazilian businessman and one of the three sons of the late communications tycoon Roberto Marinho (1904–2003). He is the president of Roberto Marinho Foundation and vice-president of Grupo Glob ...
finished the ceremony: The following day, 21 March, the doors of the museum were opened to the public. File:Estação da Luz.jpg, The
Estação da Luz The Luz Station ( pt, Estação da Luz, ) is a railway station in the Luz neighbourhood in São Paulo, Brazil. The station is part of the metropolitan rail system run by the CPTM. The station houses the Museum of the Portuguese Language, estab ...
, the building housing the museum. File:MPL 067.jpg, The entrance to the museum.


2015 fire

On December 21, 2015, a major fire broke out at the museum, damaging the building and killing one firefighter by smoke inhalation. The installations were restored and the museum opened again on March 12, 2020.


Museum

The museum itself features innovative and predominantly virtual exhibits which feature a mixture of art, technology and interactivity, while keeping in mind the historical building the museum is housed in. It consists of diverse exhibitions with hands-on activities, videos, sounds and images about Linguistics and Portuguese language developments.


Floors

The exhibitions were curated by Isa Grinspum Ferraz and Hugo Barreto.


Entrance

The entrance is located at door A of the Luz Station, in front of the Pinacoteca do Estado de São Paulo. The ticket office, café, store, and museum administration are all located at the entrance of the building.


First floor

The first floor is where the museum's temporary exhibitions are located, the Paulo Freire Educational Space, and also another space of the museum's administration.


Second floor

The exhibition "Línguas do mundo" exhibit is where visitors can hear the various languages spoken by people, highlighting 23 different languages. The exhibition "Rua da Língua" is a 100-meter long screen, covering much of the second floor wall. Words, texts, images and drawings are projected. The exhibition "Nós da Língua", 23 screens are displayed, with the names of the countries that speak the Portuguese language near these screens. Some of the screens are interactive. The exhibition "Laços de família" shows how the Portuguese language came about, going from Indo-European and Latin to languages such as Portuguese, Spanish and Galician. The exhibition "Português do Brasil" shows the evolution of the Portuguese language from its historical origin from Latin during the conquest of the Romans of the Iberian region to the influences of the current media, such as television and social networks. Some of the screens are text, others are images, and in some cases there are interactive screens with short videos explaining the topic covered in that section of the exhibit. The "Palavras-cruzadas" exhibit has eight interactive totems. This exhibit is complementary to the "Brazilian Portuguese" exhibit. "Línguas do cotidiano" is a small auditorium. There is a projector that plays 8 different movies. "Beco das palavras" involves the use of three interactive screens. Each screen has different words on it. With correct interaction, the words are unified and create a new word with a new meaning.


Third floor and Deck

The third floor is also called "Língua viva". The exhibition "Falares" shows the diversity of the Portuguese language in its accents, vocabulary, among other factors that change the way of expressing oneself from Portuguese.. "O que pode a língua" is an auditorium. The auditorium is used to show films and poetry. At the end of the exhibition in the auditorium, visitors are invited to go to the terrace, having a privileged view of the Luz station clock tower and the Luz Garden.


In popular culture

The Brazilian television channel TV Globo used part of the museum grounds for their show Retrospectiva, which usually airs on the last Friday of each year. However, it broadcast much earlier than planned, on Monday, 27 December 2021.


See also

* Museum * Portuguese language * Lusophony Games *
Estação da Luz The Luz Station ( pt, Estação da Luz, ) is a railway station in the Luz neighbourhood in São Paulo, Brazil. The station is part of the metropolitan rail system run by the CPTM. The station houses the Museum of the Portuguese Language, estab ...
*
Instituto Camões The Instituto Camões ( English: ''Camões Institute''), formally, Camões — Instituto da Cooperação e da Língua, I. P. ( English: ''Camões — Institute for Cooperation and Language, Public Institute''), is a Portuguese international instit ...


References


External links


Official website
{{Museum, Cultural Portuguese language Museums in São Paulo Museums established in 2006 2006 establishments in Brazil History museums in Brazil Language museums Portuguese-Brazilian culture Tourist attractions in São Paulo