Munchos are a

potato chip A potato chip (North American English; often just chip) or crisp (British and Irish English) is a thin slice of potato that has been either deep fried, baked, or air fried until crunchy. They are commonly served as a snack, side dish, or ap ...

snack food A snack is a small portion of food generally eaten between meals. Snacks come in a variety of forms including packaged snack foods and other processed foods, as well as items made from fresh ingredients at home. Traditionally, snacks are ...

manufactured from dehydrated potatoes by

Frito-Lay Frito-Lay is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-fla ...

. Munchos are somewhat similar to

Lay's Stax Lay's Stax is a potato chip snack food produced by Frito-Lay, a subsidiary of PepsiCo."Pringles vs Stax"
(Septem ...

and

Pringles Pringles is an American brand of stackable potato-based crisps. Originally sold by Procter & Gamble (P&G) in 1968 and marketed as "Pringle's Newfangled Potato Chips", the brand was sold in 2012 to the current owner, Kellogg's. As of 2011, Pri ...

, which are also made from dried potatoes. Some reviews say that the chip differs in its "light and airy taste", and have a lot more of a salty texture than its more popular associate

Lay's Lay's is a brand of potato chips, as well as the name of the company that founded the chip brand in the United States. The brand is also referred to as Frito-Lay because both Lay's and Fritos are brands sold by the Frito-Lay company, which ha ...

. They are also kosher.

History

Although originally marketed as being otherwise, the current incarnations of Munchos are actually thinner than most potato chips, to the point of being slightly transparent and containing air pockets. When first introduced, they were positioned as "a potato snack, thicker than potato chips." Their slightly curved shape and rough texture assist with dipping. Ingredients include

dehydrated In physiology, dehydration is a lack of total body water, with an accompanying disruption of metabolic processes. It occurs when free water loss exceeds free water intake, usually due to exercise, disease, or high environmental temperature. Mil ...

potatoes The potato is a starchy food, a tuber of the plant ''Solanum tuberosum'' and is a root vegetable native to the Americas. The plant is a perennial in the nightshade family Solanaceae. Wild potato species can be found from the southern United ...

corn Maize ( ; ''Zea mays'' subsp. ''mays'', from es, maíz after tnq, mahiz), also known as corn (North American and Australian English), is a cereal grain first domesticated by indigenous peoples in southern Mexico about 10,000 years ago. The ...

and/or

sunflower oil Sunflower oil is the non-volatile oil pressed from the seeds of the sunflower (''Helianthus annuus''). Sunflower oil is commonly used in food as a frying oil, and in cosmetic formulations as an emollient. Sunflower oil is primarily composed o ...

corn meal Cornmeal is a meal (coarse flour) or a cell membrane ground from dried corn. It is a common staple food, and is ground to coarse, medium, and fine consistencies, but not as fine as wheat flour can be.Herbst, Sharon, ''Food Lover's Companion'' ...

potato starch Potato starch is starch extracted from potatoes. The cells of the root tubers of the potato plant contain leucoplasts (starch grains). To extract the starch, the potatoes are crushed, and the starch grains are released from the destroyed cells. ...

salt Salt is a mineral composed primarily of sodium chloride (NaCl), a chemical compound belonging to the larger class of salts; salt in the form of a natural crystalline mineral is known as rock salt or halite. Salt is present in vast quant ...

, ''sulfate'', ''

niacin Niacin, also known as nicotinic acid, is an organic compound and a form of vitamin B3, an essential human nutrient. It can be manufactured by plants and animals from the amino acid tryptophan. Niacin is obtained in the diet from a variet ...

'', ''

thiamin Thiamine, also known as thiamin and vitamin B1, is a vitamin, an essential micronutrient, that cannot be made in the body. It is found in food and commercially synthesized to be a dietary supplement or medication. Phosphorylated forms of t ...

mononitrate'', ''

riboflavin Riboflavin, also known as vitamin B2, is a vitamin found in food and sold as a dietary supplement. It is essential to the formation of two major coenzymes, flavin mononucleotide and flavin adenine dinucleotide. These coenzymes are involved i ...

'', and

yeast Yeasts are eukaryotic, single-celled microorganisms classified as members of the fungus kingdom. The first yeast originated hundreds of millions of years ago, and at least 1,500 species are currently recognized. They are estimated to constit ...

. In 1969, a 7.25oz., bag which sold for 59 cents retail is now sold——for $2.29 to $3.29, and 1.49 for the 2.25 oz. bag. The original Munchos debuted a few months after

, another brand of product that identified as "potato crisps" (a term Pringles adopted after

successfully sued to prevent them from naming their product "potato chips"); early descriptions of Munchos closely parallel those of Pringles, with their curved shapes and thicker construction.

Lay's Stax Lay's Stax is a potato chip snack food produced by Frito-Lay, a subsidiary of PepsiCo."Pringles vs Stax"
(Septem ...

, a similar snack to

, also marketed itself as "potato crisps".

Advertising

An ad campaign in 1969 included the phrase, "It's MUNCHOS!" spoken in a high-pitched voice. The commercials created by

Jim Henson James Maury Henson (September 24, 1936 – May 16, 1990) was an American puppeteer, animator, cartoonist, actor, inventor, and filmmaker who achieved worldwide notice as the creator of The Muppets and '' Fraggle Rock'' (1983–1987) and ...

featured a spokesman named "Fred" (performed by

) who talked about the Munchos and a monster named "Arnold" (performed by

in one commercial,

Frank Oz Frank Oz (born Frank Richard Oznowicz; May 25, 1944) is an American actor, puppeteer, and filmmaker. He began his career as a puppeteer, performing the Muppet characters of Miss Piggy, Fozzie Bear, Animal, and Sam Eagle in ''The Muppet Show ...

in later commercials) who craved the Munchos. Arnold's puppet eventually became

Cookie Monster Cookie Monster is a blue Muppet character on the long-running PBS/ HBO children's television show ''Sesame Street.'' In a song in 2004, and later in an interview in 2017, Cookie Monster revealed his real name as "Sid". He is best known for hi ...

on ''

Sesame Street ''Sesame Street'' is an American educational children's television series that combines live-action, sketch comedy, animation and puppetry. It is produced by Sesame Workshop (known as the Children's Television Workshop until June 2000 ...

'', while Fred's puppet later became Zelda Rose on ''

The Muppet Show ''The Muppet Show'' is a sketch comedy television series created by Jim Henson and featuring the Muppets. The series originated as two pilot episodes produced by Henson for ABC in 1974 and 1975. While neither episode was moved forward as ...

''.Muppets Munchos and me
on Though Pigs

References

External links

* {{PepsiCo Brand name snack foods Frito-Lay brands Products introduced in 1969 Brand name potato chips and crisps

History

Advertising

See also

References

External links