Mr. Pizza Inc. ( Korean: 미스터피자) is a South Korean pizza chain established in 1990. It is the top pizza brand in Korea in terms of the number of

franchisees Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its busine ...

and sales. Mr. Pizza has won recognition overseas. In 2009, 2010 and 2011 China's restaurant review site '' Dazhong Dianping'' (大衆點評) included it as one of the "50 Restaurants Beloved by Chinese Diners", while the restaurant guide '' Zagat'' named it the "Best Pizza Store". Mr. Pizza was the first pizza franchise to be listed on

KOSDAQ KOSDAQ (acronym of Korean Securities Dealers Automated Quotations, Korean: 코스닥) is a trading board of Korea Exchange (KRX) in South Korea established in 1996. Initially set up by Korea Financial Investment Association as an independent stoc ...

and, in 2013, had 400 outlets inside Korea and 28 stores in China, two in the United States and two in

Vietnam Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making i ...

. In 2010, the brand of Mr. Pizza in Japan was also fully acquired.

Overview

The founder and chairman of Mr. Pizza is Jung Woo Hyun (정우현) and the CEO and president is Moon Young Joo (문영주). MPK Group was listed on KOSDAQ in August 2009 from Korea Pizza Corporation.

New store identity

Mr. Pizza developed a new store identity to strengthen its foothold in the global market and unveiled it at the opening of a Fuzhoulu location in Shanghai in March 2013.

Advertising

Mr. Pizza's September 2011 mockumentary-style commercial, "The True Origins of Pizza", had more than a million views on ''

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

''. It received high praise and in-depth analysis in a journal article by two New Zealand-based Asian studies professors. They stated that "the level of skill and irony that went into its making is noteworthy among commercial ads anywhere".

MPK Group Inc.

MPK Group Inc. :ko:MPK그룹 is a restaurant company with a selection of premium brands including "Mr. Pizza", a handmade muffin and coffee franchise, "Manoffin", and "Jessica's Kitchen" Italian buffet restaurants.

References

External links

Mr. Pizza Homepage (Mr.Pizza / 미스터피자 :: 1577-0077)

Mr. Pizza blog
{{DEFAULTSORT:Mister Pizza Pizza chains of South Korea Pizza franchises Restaurants established in 1990 South Korean companies established in 1990 Regional restaurant chains in the United States