Moviola is a device that allows a film editor to view a film while
editing. It was the first machine for motion picture editing when it
was invented by
Iwan Serrurier in 1924. The
Moviola company is still
in existence and is located in Hollywood where part of the facility is
located on one of the original
Moviola factory floors.
4 See also
7 External links
Iwan Serrurier's original 1917 concept for the
Moviola was as a home
movie projector to be sold to the general public. The name was derived
from the name "Victrola" since Serrurier thought his invention would
do for home movie viewing what the
Victrola did for home music
listening. However, since the machine cost $600 in 1920 (equivalent to
$7,300 in 2017), very few sold. An editor at Douglas Fairbanks Studios
suggested that Iwan should adapt the device for use by film editors.
Serrurier did this and the
Moviola as an editing device was born in
1924 with the first
Moviola being sold to Douglas Fairbanks himself.
Ninety-four years later, a framed copy of the original receipt still
resides at Moviola, the company, in Hollywood.
Many studios quickly adopted the
Moviola including Universal Studios,
Charles Chaplin Studios,
Buster Keaton Productions,
Mary Pickford, Mack Sennett, and Metro-Goldwyn-Mayer. The advent of
sound, 65mm and 70mm film, and the need for portable editing equipment
World War II
World War II greatly expanded the market for Moviola's
Brad Mays editing his first feature film Stage Fright on an
upright Moviola, 1987.
Iwan Serrurier's son, Mark Serrurier, took over his father's company
in 1946. In 1966, Mark sold
Moviola Co. to Magnasync Corporation (a
subsidiary of Craig Corporation) of North Hollywood for $3 million.
Combining the names, the new name was Magnasync/
President L. S. Wayman instantly ordered a tripling of production, and
the new owners realized their investment in less than two years.
Wayman retired in 1981, and
Moviola Co. was sold to J&R Film Co.,
Inc. in 1984.
Moviola allowed editors to study individual shots in their cutting
rooms, thus to determine more precisely where the best cut-point might
be. The vertically oriented Moviolas were the standard for film
editing in the United States until the 1970s, when horizontal flatbed
editor systems became more common.
Nevertheless, a few very high-profile filmmakers continue to prefer
the Moviola. One such editor is Michael Kahn, who received an Academy
Award nomination for Best Film Editing in 2005 for his work on Steven
Spielberg's Munich, which he edited with a Moviola. Kahn eventually
convinced Spielberg to use Avid for all his current film work,
The Adventures of Tintin
The Adventures of Tintin in 2011 and Lincoln in 2012.
Mark Serrurier accepted an Academy Award of Merit (Oscar statue) for
himself and his father for the
Moviola in 1979.
To MARK SERRURIER for the progressive development of the
the 1924 invention of his father, Iwan Serrurier, to the present
Series 20 sophisticated film editing equipment.
There is a star on the
Hollywood Walk of Fame
Hollywood Walk of Fame for Mark Serrurier
because of the Moviola's contribution to Motion Pictures.
^ city-net.com "INDUSTRY MOURNS ENTREPRENEUR MARK SERRURIER", by
Denise Abbott Archived 2007-02-05 at the Wayback Machine.
^ Skweres, Mary Ann. "Contender – Editor Michael Kahn, War Horse".
BTLNews.com. Retrieved 5 November 2013.
Moviola.com – What is the
city-net.com "INDUSTRY MOURNS ENTREPRENEUR MARK SERRURIER", by Denise
Mark Serrurier who took over the company from his father