The Mountain Winery, formerly the Paul Masson Mountain Winery, is a

winery A winery is a building or property that produces wine, or a business involved in the production of wine, such as a wine company. Some wine companies own many wineries. Besides wine making equipment, larger wineries may also feature warehouses, ...

Saratoga, California Saratoga is a city in Santa Clara County, California. Located in Silicon Valley, in the southern Bay Area, its population was 31,051 at the 2020 census. Saratoga is an affluent residential community, known for its wineries, restaurants, and attra ...

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

, North America. It was founded by

Paul Masson Paul Masson (1859 – October 22, 1940) was an early pioneer of California viticulture known for his brand of Californian sparkling wine. Biography Masson emigrated from the Burgundy region of France in 1878 (at the age of 19) to Californ ...

, a pioneer of the

California wine California wine production has a rich viticulture history since 1680 when Spanish Jesuit missionaries planted ''Vitis vinifera'' vines native to the Mediterranean region in their established missions to produce wine for religious services. I ...

industry. The winery became famous for its slogan, voiced by

Orson Welles George Orson Welles (May 6, 1915 – October 10, 1985) was an American actor, director, producer, and screenwriter, known for his innovative work in film, radio and theatre. He is considered to be among the greatest and most influential f ...

in television commercials: "We will sell no wine before its time." The winery is a

California Historical Landmark A California Historical Landmark (CHL) is a building, structure, site, or place in California that has been determined to have statewide historical landmark significance. Criteria Historical significance is determined by meeting at least one of ...

(#733) and is listed on the

National Register of Historic Places The National Register of Historic Places (NRHP) is the United States federal government's official list of districts, sites, buildings, structures and objects deemed worthy of preservation for their historical significance or "great artistic ...

History

Masson originally worked for

Charles Lefranc Charles is a masculine given name predominantly found in English and French speaking countries. It is from the French form ''Charles'' of the Proto-Germanic name (in runic alphabet) or ''*karilaz'' (in Latin alphabet), whose meaning was "f ...

, one of a number of French immigrants who had expanded the

viticulture Viticulture (from the Latin word for '' vine'') or winegrowing (wine growing) is the cultivation and harvesting of grapes. It is a branch of the science of horticulture. While the native territory of '' Vitis vinifera'', the common grape vine, ...

introduced into the

Santa Clara Valley The Santa Clara Valley is a geologic trough in Northern California that extends 90 miles (145 km) south–southeast from San Francisco to Hollister. The longitudinal valley is bordered on the west by the Santa Cruz Mountains and on the east ...

by the

Catholic mission Missionary work of the Catholic Church has often been undertaken outside the geographically defined parishes and dioceses by religious orders who have people and material resources to spare, and some of which specialized in missions. Eventually, p ...

fathers. After Lefranc's death in 1887, Masson had a short-lived partnership with Lefranc's son Henry. Masson bought out Henry's share in the Almaden Vineyards and in 1892 Masson's first

sparkling wine Sparkling wine is a wine with significant levels of carbon dioxide in it, making it fizzy. While the phrase commonly refers to champagne, European Union countries legally reserve that term for products exclusively produced in the Champagne regi ...

was introduced at Almaden, and he eventually became known as the "Champagne King of California".

Early 20th century

In 1901, Masson purchased the Saratoga property. He later centered his sparkling wine production here in Saratoga while other wines were developed at the Almaden operation. In 1905, on a knoll above the winery, Masson built his house, dubbed "The Chateau", where he developed a reputation as an unrivaled host. His wife Louise Masson was a prohibitionist and did not attend the lavish dinner parties held at The Chateau. Masson was able to weather the strains

Prohibition Prohibition is the act or practice of forbidding something by law; more particularly the term refers to the banning of the manufacture, storage (whether in barrels or in bottles), transportation, sale, possession, and consumption of alcohol ...

placed on the wine industry by selling grapes to the wholesale market and by receiving a special dispensation to sell

sacramental wine Sacramental wine, Communion wine, altar wine, or wine for consecration is wine obtained from grapes and intended for use in celebration of the Eucharist (also referred to as the Lord's Supper or Holy Communion, among other names). It is usually ...

s. After the 1906 San Francisco earthquake, the

sandstone Sandstone is a clastic sedimentary rock composed mainly of sand-sized (0.0625 to 2 mm) silicate grains. Sandstones comprise about 20–25% of all sedimentary rocks. Most sandstone is composed of quartz or feldspar (both silicates ...

winery was rebuilt, making use of sandstone blocks from the Saratoga Wine Company's building on Big Basin Way, which had also been destroyed. At this same time, the ancient entrance portal from St. Patrick's Church in San Jose, yet another structure claimed by the quake, was added to the structure.

Recent history

In 1952, wine making ceased. A series of concerts began six years later, in 1958. These concerts featured famous performers such as

Ella Fitzgerald Ella Jane Fitzgerald (April 25, 1917June 15, 1996) was an American jazz singer, sometimes referred to as the "First Lady of Song", "Queen of Jazz", and "Lady Ella". She was noted for her purity of tone, impeccable diction, phrasing, timing, in ...

Tony Bennett Anthony Dominick Benedetto (born August 3, 1926), known professionally as Tony Bennett, is an American retired singer of traditional pop standards, big band, show tunes, and jazz. Bennett is also a painter, having created works under his birt ...

Aimee Mann Aimee Elizabeth Mann (born September 8, 1960) is an American singer-songwriter. Over the course of four decades, she has released more than a dozen albums as a solo artist and with other musicians. She is noted for her sardonic and literate lyr ...

, Ringo Starr, Stevie Wonder,

Ray Charles Ray Charles Robinson Sr. (September 23, 1930 – June 10, 2004) was an American singer, songwriter, and pianist. He is regarded as one of the most iconic and influential singers in history, and was often referred to by contemporaries as "The Ge ...

The Beach Boys The Beach Boys are an American rock band that formed in Hawthorne, California, in 1961. The group's original lineup consisted of brothers Brian, Dennis, and Carl Wilson, their cousin Mike Love, and friend Al Jardine. Distinguished by the ...

Santana Santana may refer to: Transportation * Volkswagen Santana, an automobile * Santana Cycles, manufacturer of tandem bicycles * Santana Motors, a former Spanish automobile manufacturer Boats * Santana 20, an American sailboat design by W. D. Sch ...

, Airto Moreira, and Flora Purim. In the late 1970s and early 1980s, a famous chess tournament was held annually on the grounds of the winery, becoming a regional fixture during the early years of

Silicon Valley Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo Coun ...

.NPS (date unknown) Paul Masson Mountain Winery. National Park Service. Retrieved on December 28, 2004 from http://www.cr.nps.gov/nr/travel/santaclara/mas.htm. Around 2000, the owners hired winemaker Jeffrey Patterson to restart winemaking at the site. The vineyards were reestablished at the Mountain Winery in 2004. On August 19, 2010, during a concert featuring folk band

The Swell Season The Swell Season is a folk rock duo formed by Irish musician Glen Hansard and Czech singer and pianist Markéta Irglová. "The Swell Season" name is derived from Hansard's favourite novel by Josef Škvorecký from 1975 bearing the same title ...

, a concert attendee leapt to his death from the roof of the venue onto the stage. The death was deemed a suicide. In 2011, the concert series was produced in affiliation with Live Nation for the last time. Since 2012, each season of the concert series has been produced by AEG Live.

References

External links

* * {{Authority control Industrial buildings completed in 1901 Wineries in Santa Cruz Mountains Music venues in the San Francisco Bay Area Companies based in Silicon Valley California Historical Landmarks Agricultural buildings and structures on the National Register of Historic Places in California National Register of Historic Places in Santa Clara County, California Agricultural buildings and structures on the National Register of Historic Places Saratoga, California