Motor Trend Group, LLC, formerly known as Source Interlink Media and TEN: The Enthusiast Network, is a
media company that specializes in enthusiast brands, such as ''
Motor Trend
''MotorTrend'' is an American automobile magazine. It first appeared in September 1949, and designated the first Car of the Year, also in 1949.
Petersen Publishing Company in Los Angeles published ''MotorTrend'' until 1998, when it was sold to ...
'', ''
Hot Rod
Hot rods are typically American cars that might be old, classic, or modern and that have been rebuilt or modified with large engines optimised for speed and acceleration. One definition is: "a car that's been stripped down, souped up and made ...
'', and ''Roadkill''. Headquartered in
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
, it is a subsidiary of
Warner Bros. Discovery.
Media and events
The company's network of brands includes more than 60 publications, 100 websites, Motor Trend's Video on Demand channel, branded and licensed products, live events and competitions, as well as TV and radio programs. TEN's total audience is 158 million.
In 2013, the company signed a deal with the
Bonnier Corporation, where they sold ''Dirt Rider'', ''Motorcyclist'', ''Sport Rider'', ''Motorcycle Cruiser'', ''Hot Bike'', ''Baggers'', ''Super Streetbike'', ''Street Chopper'', and ''ATV Rider'', and they bought ''Sound + Vision'' and the TransWorld franchise.
In 2015,
NBC Sports
NBC Sports is an American programming division of the broadcast network NBC, owned and operated by NBC Sports Group division of NBCUniversal and subsidiary of Comcast. The division is responsible for sports broadcasts on the network, and its ...
shuttered its action sports division, and sold the
Dew Tour
The Dew Tour is an extreme sports circuit organized by the Adventure Sports Group, a subsidiary of American Media, LLC.
History
The tour was announced in late 2004, and made its debut in Louisville, KY in June 2005. The tour then made stops i ...
to TEN. On August 17 of that same year, TEN launched its subscription video on demand service Motor Trend OnDemand, which was the first SVOD service aimed at automotive enthusiasts. TEN CEO Scott Dickey described this community as "underserved and starved for premium video content" while positioning the SVOD service as "The Netflix for Gearheads."
On August 3, 2017,
Discovery Communications
Discovery, Inc. was an American multinational mass media factual television conglomerate based in New York City. Established in 1985, the company operated a group of factual and lifestyle television brands, such as the namesake Discovery Chan ...
announced it would acquire a majority stake in TEN, and contribute its automotive-oriented cable network
Velocity
Velocity is the directional speed of an object in motion as an indication of its rate of change in position as observed from a particular frame of reference and as measured by a particular standard of time (e.g. northbound). Velocity i ...
into the company. The venture's goals is to create a larger, multi-platform presence for the company's brands, with a particular emphasis on direct-to-consumer streaming products. On April 10, 2018, it was announced that the company had been renamed Motor Trend Group effective immediately, and that Velocity would be rebranded under the ''Motor Trend'' name later in the year.
In 2017, TEN sold the
AMA EnduroCross Championship to the
Bonnier Motorcycle Group. TEN also sold ''
Baseball America
''Baseball America'' is a sports enterprise that covers baseball at every level, including MLB, with a particular focus on up-and-coming players in the MiLB, college, high school, and international leagues. It is currently published in the form o ...
'' and ''
Slam''.
In March 2018, TEN sold ''
Sound & Vision'' and ''
Stereophile'', along with related magazines and websites, to AVTech Media Ltd. In February 2019, TEN sold its adventure sports portfolio to
American Media.
In December 2019, the company announced that 19 of the 22 magazines published by the company would be discontinued that month, including ''Automobile.
Titles
* ''
Hot Rod
Hot rods are typically American cars that might be old, classic, or modern and that have been rebuilt or modified with large engines optimised for speed and acceleration. One definition is: "a car that's been stripped down, souped up and made ...
''
* ''
Four Wheeler
4 (four) is a number, numeral and digit. It is the natural number following 3 and preceding 5. It is the smallest semiprime and composite number, and is considered unlucky in many East Asian cultures.
In mathematics
Four is the smallest c ...
''
* ''
Motor Trend
''MotorTrend'' is an American automobile magazine. It first appeared in September 1949, and designated the first Car of the Year, also in 1949.
Petersen Publishing Company in Los Angeles published ''MotorTrend'' until 1998, when it was sold to ...
''
Video on demand & broadcasting
*Motor Trend OnDemand
*
Motor Trend
''MotorTrend'' is an American automobile magazine. It first appeared in September 1949, and designated the first Car of the Year, also in 1949.
Petersen Publishing Company in Los Angeles published ''MotorTrend'' until 1998, when it was sold to ...
Former titles
* ''Circle Track''
* ''Dirt Sports + Off-Road''
* ''
European Car
''European Car'' was an American automotive enthusiast magazine published by the Motor Trend Group. The magazine was in circulation between 1978 and 2018
History and profile
The magazine was started in late 1978 with the name ''VW Greats''. In F ...
''
* ''
Roadkill
Roadkill is an animal or animals that have been struck and killed by drivers of motor vehicles on highways. Wildlife-vehicle collisions (WVC) have increasingly been the topic of academic research to understand the causes, and how it can be ...
''
December 2019 discontinuations
* ''
Automobile
A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primarily on roads, seat one to eight people, have four wheels, and mainly transport people instead of goods.
The year 1886 is regarded ...
''
* ''
Car Craft''
* ''Chevy High Performance''
* ''Classic Trucks''
* ''Diesel Power Magazine''
* ''Hot Rod Deluxe''
* ''
Jp''
* ''
Lowrider''
* ''Mopar Muscle''
* ''Muscle Car Review''
* ''Mustang Monthly''
* ''Street Rodder''
* ''Super Chevy''
* ''Super Street''
* ''
Truck Trend
''MotorTrend'' is an American automobile magazine. It first appeared in September 1949, and designated the first Car of the Year, also in 1949.
Petersen Publishing Company in Los Angeles published ''MotorTrend'' until 1998, when it was sold to ...
''
* ''Truckin''
* ''
Petersen's 4-Wheel & Off-Road ''
* ''Vette''
* ''Muscle Mustangs & Fast Fords''
Merchandise
* ''And1 Advertising''
*
See also
*
Fausto Vitello
Fausto Vitello (August 7, 1946 – April 22, 2006) was an Argentine-American businessman, magazine publisher, and skateboarder. Vitello was the creator of ''Thrasher'' magazine and co-creator of Independent trucks.
Early life
Vitello was born in ...
References
{{Clear
Entertainment companies based in New York City
Magazine publishing companies of the United States
Publishing companies established in 2007
Publishing companies based in New York City
Companies based in New York City
Warner Bros. Discovery subsidiaries