MOTOR TREND is an American automobile magazine. It first appeared in
September 1949, issued by
Petersen Publishing Company in Los Angeles
, and bearing the tagline "The
Magazine for a Motoring World".
Petersen Publishing was sold to British publisher
EMAP in 1998, who
sold the former Petersen magazines to
Primedia in 2001. As of 2017, it
is published by TEN: The Enthusiast Network (formerly Source Interlink
Media). It has a monthly circulation of over one million readers.
* 1 Contents and Sections
* 1.1 Road Tests
* 1.2 Vehicle Comparisons
* 1.3 The Trend
Motor Trend Garage
* 1.5 Other Features
* 2 Car of the Year (COTY)
* 3 New Car Guides
* 4 Offshoots
* 4.1 Truck Trend
Motor Trend Classic
Motor Trend On Demand
* 5 Used car warranty
* 6 References
* 7 External links
CONTENTS AND SECTIONS
The contents of
Motor Trend magazines are divided up into sections,
Motor Trend magazine provides its readers with written "road tests"
of vehicles. These road tests are published monthly, and are meant to
give readers information about the featured vehicle, certain aspects
of the vehicle, and what the readers can expect if the featured
vehicle is purchased.
There are two main types of
Motor Trend vehicle comparisons. Regular
comparisons usually compare two to three vehicles, and what each is
like to own, drive, etc. On Motor Trend's YouTube channel (titled
Motor Trend Channel),
Motor Trend puts up their best comparison of
the month on a series called "Head 2 Head," where
Motor Trend editors
compare cars via YouTube. "Big Test" comparisons typically feature
anywhere from five to seven vehicles, all being compared against each
other. In a way, a vehicle comparison is like a large road test
featuring many vehicles, rather than just one.
The Trend provides readers with the latest what's happening in the
automotive industry. This section may feature news about
manufacturers, recalls, etc. "Newcomers" (recently redesigned or
all-new models), along with short informative articles about them, can
also be found in this section.
MOTOR TREND GARAGE
Motor Trend keeps a fleet of long-term test cars at their
Los Angeles, California
Los Angeles, California . The majority of the Motor
Trend editors are each assigned a car, and their duty is to drive that
car on a daily basis and report on what's happening. Each month, one
to two new vehicles are added to the fleet, to replace the one to two
vehicles leaving the fleet. Each long-term test lasts approximately
one calendar year . Not every vehicle receives a printed update each
month, though the vehicles are still there. This section is typically
located towards the end of the magazine.
Other types of articles are sometimes featured in the Motor Trend
magazine . There is typically one special feature per month. For
example, in one issue of the magazine, there may be a special feature
about Motor Trend's "Real MPG" testing. For these tests, Motor Trend
measures the "real-world" fuel economy of a vehicle in a number of
conditions, and then compares their results to the EPA estimated fuel
economy that manufacturers provide dealerships, who then provide it to
CAR OF THE YEAR (COTY)
Motor Trend Car of the Year
Motor Trend Car of the Year . The Chevrolet Volt won
the COTY award in 2011.
One of the earliest and most enduring of the magazine's creations was
its Car of the Year award, given almost continuously since its
inception, although the phrase itself would not become entrenched
until well into the 1950s. It predates the European Car of the Year
award begun in 1964.
The first winner was the 1949
Cadillac , which featured an innovative
V8 engine ; while the company initially turned down the
award from the brand new magazine, it now proudly references it's COTY
wins in publicity materials. The award has gone through several
splits and permutations over the years, being called the Golden Wheels
Award for a while in the 1970s and having given rise to Truck of the
Year and Import Car of the Year as well as SUV of the Year .
Nevertheless, it is still coveted by manufacturers and is usually
covered by the mainstream press as the most important distinction
awarded in the American auto industry.
Some recent COTY award winners include the Chevrolet Volt (2011),
Volkswagen Passat (2012), Tesla Model S (2013),
Cadillac CTS (2014),
Volkswagen Golf (2015), and Chevrolet Camaro (2016).
NEW CAR GUIDES
The magazine releases a special edition every September and October
listing the latest new vehicles. In September the issue looks at the
latest cars (sedans , coupes , etc.) for the next coming calendar year
, whilst in October the magazine looks at off-roaders , MPVs and
sport-utility vehicles (SUVs).
Truck Trend magazine presents features and the latest news about the
truck, SUV, and crossover segments. Additionally, the Readers\' Rides
section allows readers to post images and information about their own
vehicles. Truck Trend began in 1995 as "Truck Trends," a section of
Motor Trend itself. It became the stand-alone publication Truck Trend
MOTOR TREND CLASSIC
Motor Trend Classic, which took a break from publishing in the late
2000s, was restarted in 2010. It includes articles about significant
classic cars from around the world made during the last 60 years.
Publication was later suspended again, and as of 2014, Motor Trend
Classic was no longer being published.
MOTOR TREND ON DEMAND
Motor Trend On Demand is an online television service. It features
television series from Motor Trend, Automobile
Magazine , Hot Rod ,
Super Street and Four Wheeler , such as Roadkill . In 2015,
Torque.TV and integrated it into the service, adding coverage of
motorsports competitions such as
Blancpain GT Series , Pirelli World
Deutsche Tourenwagen Masters
Deutsche Tourenwagen Masters ,
V8 Supercars , British
Touring Car Championship ,
TCR International Series , FIA European
Formula 3 Championship ,
European Le Mans Series
European Le Mans Series , Australasian Safari
Endurance FIM World Championship , Motocross World
AMA EnduroCross Championship , and FIM SuperEnduro
World Championship . Some of its programming also airs on CBS Sports
USED CAR WARRANTY
Motor Trend introduced a certified used car program,
beginning with dealers in
Atlanta, Georgia and
Cincinnati, Ohio . As
explained in their press release, the program is powered by EasyCare.
* ^ "
Motor Trend Names New Editor-in-Chief".
* ^ "AAM: Total Circ for Consumer Magazines". Audit Bureau of
Circulations . Retrieved 2017-02-10.
* ^ David N. Lucsko (2008-10-07). The Business of Speed: The Hot
Rod Industry in America, 1915–1990. JHU Press. p. 247. ISBN
978-0-8018-8990-5 . Retrieved 2015-07-24.
* ^ "Motor Trend". Echo Media. Retrieved 2017-02-10.
* ^ Flory,, J. "Kelly", Jr. (2008). American Cars 1946-1959.
Jefferson, NC:: McFarland & Coy. p. 190.
* ^ "
Cadillac CTS Scores Second
Motor Trend Car of the Year®
Award" (Press release). Cadillac. 2013-11-07. Retrieved 2015-07-25.
* ^ Ramsey, Jonathon (2009-01-24). "
Motor Trend getting into the
used car business". Autoblog ". Retrieved 2009-01-24.