is a

confectionery Confectionery is the Art (skill), art of making confections, which are food items that are rich in sugar and carbohydrates. Exact definitions are difficult. In general, however, confectionery is divided into two broad and somewhat overlappi ...

and

cake Cake is a flour confection made from flour, sugar, and other ingredients, and is usually baked. In their oldest forms, cakes were modifications of bread, but cakes now cover a wide range of preparations that can be simple or elaborate ...

company headquartered in

Kobe Kobe ( , ; officially , ) is the capital city of Hyōgo Prefecture Japan. With a population around 1.5 million, Kobe is Japan's seventh-largest city and the third-largest port city after Tokyo and Yokohama. It is located in Kansai region, whi ...

, Japan. Since its founding in 1931 by Fedor Dmitrievich Morozoff, a

white emigre White is the lightest color and is achromatic (having no hue). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully reflect and scatter all the visible wavelengths of light. White on ...

from Russia, Morozoff has grown and now has 952 restaurants and cafes across Japan. Morozoff is also well known in Japan as the company that first introduced

Valentines Day Valentine's Day, also called Saint Valentine's Day or the Feast of Saint Valentine, is celebrated annually on February 14. It originated as a Christian feast day honoring one or two early Christian martyrs named Saint Valentine and, thro ...

to the nation. In 1936 it ran an advertisement in the Japan Advertiser (a publication catering to foreigners) with the phrase, “For your Valentine, Make A Present of Morozoff’s Fancy Box Chocolates”. However, it wasn't until after World War II in the 1950s and 60s when the department stores and other manufacturers caught on that Valentines Day truly became a national phenomenon.

References

External links

*
Morozoff Limited official website
Food and drink companies of Japan Companies based in Kobe Companies listed on the Tokyo Stock Exchange Food and drink companies established in 1931 Confectionery companies Japanese brands Japanese companies established in 1931 Confectionery companies of Japan {{japan-company-stub