Moncler S.p.A. is an Italian luxury

fashion house Fashion design is the art of applying design, aesthetics, clothing construction and natural beauty to clothing and its accessories. It is influenced by culture and different trends, and has varied over time and place. "A fashion designer create ...

specialized in

ready-to-wear Ready-to-wear (or ''prêt-à-porter''; abbreviated RTW; "off-the-rack" or "off-the-peg" in casual use) is the term for ready-made garments, sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing ...

outerwear headquartered in

Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city ...

Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical ...

. Since its start as a down jacket boutique, Moncler has expanded to design vests, raincoats, windbreakers,

knitwear Knitted fabric is a textile that results from knitting, the process of inter-looping of yarns or inter-meshing of loops. Its properties are distinct from woven fabric in that it is more flexible and can be more readily constructed into smaller pi ...

, leather goods,

footwear Footwear refers to garments worn on the feet, which typically serves the purpose of protection against adversities of the environment such as wear from ground textures and temperature. Footwear in the manner of shoes therefore primarily serves ...

fragrance An aroma compound, also known as an odorant, aroma, fragrance or flavoring, is a chemical compound that has a smell or odor. For an individual chemical or class of chemical compounds to impart a smell or fragrance, it must be sufficiently v ...

, and related accessories. Its core branding includes the

rooster The chicken (''Gallus gallus domesticus'') is a domesticated junglefowl species, with attributes of wild species such as the grey and the Ceylon junglefowl that are originally from Southeastern Asia. Rooster or cock is a term for an adult m ...

(cockerel), "M" monogram,

felt Felt is a textile material that is produced by matting, condensing and pressing fibers together. Felt can be made of natural fibers such as wool or animal fur, or from synthetic fibers such as petroleum-based acrylic or acrylonitrile or wood ...

appliqué Appliqué is ornamental needlework in which pieces or patches of fabric in different shapes and patterns are sewn or stuck onto a larger piece to form a picture or pattern. It is commonly used as decoration, especially on garments. The technique ...

badge, crossed skis and cartoon duck mascot. Founded in 1952 in the Alpine town of Monestier-de-Clermont, France, Moncler quilted jackets were used by cold-weather workers, mountaineers, and skiers throughout Europe. Italian entrepreneur

Remo Ruffini Remo Ruffini (born May 17, 1942, La Brigue, Alpes-Maritimes, at that time, Briga Marittima, Italy). He is the Director of ICRANet, International Centre for Relativistic Astrophysics Network and the President of the International Centre for Rela ...

bought the near-bankrupt company in 2003 and moved it to Milan, re-launching Moncler as a global purveyor of

luxury goods In economics, a luxury good (or upmarket good) is a good (economics), good for which demand (economics), demand increases more than what is proportional as income rises, so that expenditures on the good become a greater proportion of overall spend ...

. Its use of private equity financing during the late-2000s and early-2010s saw to its listing on the

Milan Stock Exchange Borsa Italiana, based in Milan, is the Italian stock exchange. It manages and organises domestic market, regulating procedures for admission and listing of companies and intermediaries and supervising disclosures for listed companies.italy24.i ...

in 2013. Moncler reported €2 billion in revenue in 2022. The house's collaborations with emerging designers and €1.15 billion-acquisition of

Stone Island Stone Island is an Italian luxury men's apparel and accessories brand. It was established in 1982 in Ravarino by Massimo Osti. In December 2020, Stone Island was acquired by the Italian fashion house Moncler. History Designer Massimo Osti fo ...

in 2020, has led to its increased presence in

streetwear Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding and Japanese street fashion. Eventually haut ...

fashion. Its efforts in sustainable fashion were formalized with their 2020 "Born to Protect" mandate, featuring a range of environmental standards.

History

Founded in 1952 by René Ramillon and André Vincent, the name is an abbreviation of Monestier-de-Clermont, a village in the mountains near

Grenoble lat, Gratianopolis , commune status = Prefecture and commune , image = Panorama grenoble.png , image size = , caption = From upper left: Panorama of the city, Grenoble’s cable cars, place Saint- ...

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...

. The first quilted jackets were conceived for protecting workers from the cold. They used the jackets on top of their

overalls Overalls, also called bib-and-brace overalls or dungarees, are a type of garment usually used as protective clothing when working. The garments are commonly referred to as a "pair of overalls" by analogy with "pair of trousers". Overalls were ...

in the small mountain establishment. The first to note them and realize their potential was French

mountaineer Mountaineering or alpinism, is a set of outdoor activities that involves ascending tall mountains. Mountaineering-related activities include traditional outdoor climbing, skiing, and traversing via ferratas. Indoor climbing, sport climbing, a ...

Lionel Terray. The result saw the specialist range "Moncler pour Lionel Terray". In 1954, Moncler quilted jackets were chosen to equip the Italian expedition to K2, which culminated with the conquest of the earth's second-highest summit by Achille Compagnoni and

Lino Lacedelli Lino Lacedelli (4 December 1925 – 20 November 2009) was an Italian mountaineer. Together with Achille Compagnoni, on 31 July 1954 he was the first man to reach the summit of K2. Early life Lacedelli was born in Cortina d'Ampezzo. His climbi ...

. Moncler also accompanied the French expedition which reached the summit of Makalu in 1955 and was the official supplier for expeditions in

Alaska Alaska ( ; russian: Аляска, Alyaska; ale, Alax̂sxax̂; ; ems, Alas'kaaq; Yup'ik: ''Alaskaq''; tli, Anáaski) is a state located in the Western United States on the northwest extremity of North America. A semi-exclave of the U ...

organised by Lionel Terray in 1964. On occasion of the

Winter Olympics The Winter Olympic Games (french: link=no, Jeux olympiques d'hiver) is a major international multi-sport event held once every four years for sports practiced on snow and ice. The first Winter Olympic Games, the 1924 Winter Olympics, were h ...

in 1968, Moncler became the official supplier of the French national downhill skiing team. In 1968, a cartoon duck named ''MonDuck'' was introduced as a mascot for the fashion house. In 2003, Moncler was bought out by Italian entrepreneur Remo Ruffini,

chairman The chairperson, also chairman, chairwoman or chair, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the group ...

and

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

, who was to introduce the strategy of the global quilted jacket, reinventing the near-bankrupt company. Eurazeo, a French shareholder, invested in the Moncler group in 2011, in order to take 45% of the shares and 50% of the voting rights before selling the company for 1.4 billion euros in March 2019. An IPO of Moncler on the

took place on 16 December 2013, with an initial value of €10.20 per share. The shares were 27 times oversubscribed and rose 47% on the first day, resulting in a

market capitalization Market capitalization, sometimes referred to as market cap, is the total value of a publicly traded company's outstanding common shares owned by stockholders. Market capitalization is equal to the market price per common share multiplied by ...

of more than €4 billion. In February 2018 Moncler launched the Moncler Genius project, a new creative and business model where well-known designers create distinct collections interpreting Moncler's identity that are released on a monthly basis. In December 2020, Moncler purchased Italian luxury

sportswear Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical sport-specific garments ...

brand

in a reported €1.15 billion acquisition. In 2020, Moncler launched the "Born to Protect" sustainability plan which features renewable energy, animal welfare, recycling, and charitable giving standards. In December 2021 Moncler became the official formalwear partner of Italian football club

Inter Milan Football Club Internazionale Milano, commonly referred to as Internazionale () or simply Inter, and colloquially known as Inter Milan in English-speaking countries, is an Italian professional football club based in Milan, Lombardy. Inter i ...

Collections

* ''Moncler'': main line for men and women * ''Moncler Enfant'': kidswear collection * ''Moncler Grenoble'': the skiwear collection made its debut in New York in 2010 during

New York Fashion Week New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events in Manhattan typically spanning 7–9 days when international fashion collections are shown to buyers, the press, and the general pub ...

* ''Moncler Gamme Rouge'': Moncler's

haute couture ''Haute couture'' (; ; French for 'high sewing', 'high dressmaking') is the creation of exclusive custom-fitted high-end fashion design that is constructed by hand from start-to-finish. Beginning in the mid-nineteenth century, Paris became th ...

collection designed by

Alessandra Facchinetti Alessandra Facchinetti (born 2 June 1972) is an Italian fashion designer who is known for her work as creative director at Gucci (2004–2005), Valentino (2008–2010) and Tod's (2013–2016). Early life Facchinetti is the daughter of singer an ...

and then by

Giambattista Valli Giambattista Valli is an Italian fashion designer. He is from Rome, Italy. His collections, both ready to wear and Haute couture are presented semi-annually during Paris Fashion Week. Early life Born and raised in Rome, Giambattista Valli comple ...

. From 2008 to 2018, the collection was presented during Paris Fashion Week. The collaboration and collection have concluded with the Spring-Summer 2018 collection. * ''Moncler Gamme Bleu'': men's collection designed by Thom Browne and presented at Milan Fashion Week. The collaboration and collection have concluded with the Spring-Summer 2018 launch. *''Moncler O'': A collaboration between Moncler and

Off-White Shades of white are colors that differ only slightly from pure white. Variations of white include what are commonly termed off-white colors, which may be considered part of a neutral color scheme or yellow that looks like brown. In color theor ...

c/o Virgil Abloh (Fall-Winter 2016-17 and Spring-Summer 2017 collections) * ''Moncler C'': A collaboration between Moncler and British designer Craig Green (Fall-Winter 2017-18 and Spring-Summer 2018 collections) In 2018 Remo Ruffini conceived the Moncler Genius project, where designers create collections interpreting Moncler's identity that are released on a monthly basis.

Collaborations

The following photographers have collaborated with Moncler for institutional campaigns: * Bruce Weber (20092014), *

Annie Leibovitz Anna-Lou Leibovitz ( ; born October 2, 1949) is an American portrait photographer best known for her engaging portraits, particularly of celebrities, which often feature subjects in intimate settings and poses. Leibovitz's Polaroid photo of Jo ...

(20142018) *

Steven Meisel Steven Meisel (born June 5, 1954) is an American fashion photographer, who obtained popularity and critical acclaim with his work in ''Vogue'' and '' Vogue Italia'' as well as his photographs of friend Madonna in her 1992 book, '' Sex''. He i ...

(Gamme Rouge-related campaigns from 2009 to 2014) * Liu Bolin (Spring-Summer 2017 and Fall-Winter 2017-2018) *

Craig McDean Craig McDean (born 1964 in England) is a British fashion photographer, originally from Middlewich, now based in New York City. Life McDean originally trained and worked as a car mechanic before studying photography at Mid Cheshire College (OND ...

(Fall-Winter season 20182019) * Tim Walker (2019) *Poldo Dog Couture (2019)

Major shareholders

Brand integrity

To deal with

counterfeit To counterfeit means to imitate something authentic, with the intent to steal, destroy, or replace the original, for use in illegal transactions, or otherwise to deceive individuals into believing that the fake is of equal or greater value tha ...

ing, the company instituted an online code verification system to authenticate purchased products.

References

External links

* {{DEFAULTSORT:Moncler Clothing companies of France Clothing companies of Italy Manufacturing companies based in Milan Clothing companies established in 1952 Italian brands Outdoor clothing brands Sporting goods manufacturers of France Sporting goods manufacturers of Italy Sportswear brands 1952 establishments in France