Momondo (stylised momondo) is a travel fare aggregator and travel fare

metasearch engine A metasearch engine (or search aggregator) is an online information retrieval tool that uses the data of a web search engine to produce its own results. Metasearch engines take input from a user and immediately query search engines for results. S ...

. momondo was founded in Denmark and is today managed by

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, part of Booking Holdings.

History

momondo was developed in Denmark and launched in September 2006. In March 2011, Cheapflights Media, operator of

Cheapflights Cheapflights is a travel fare metasearch engine. The website is part of the Kayak.com subsidiary of Booking Holdings. Its websites publish flight prices, and compare prices from suppliers, including major airlines, through tiny travel agents. A ...

, a rival online travel agency, acquired momondo. In 2011, momondo launched its app for iPhone and Android. Cheapflights Media changed its name to Momondo Group in 2012. In January 2014, momondo launched "momondo places", a free city guide with maps. In July 2014, momondo launched its "Trip Finder" tool. In October 2014, Great Hill Partners, a

private equity firm A private equity firm is an investment management company that provides financial backing and makes investments in the private equity of startup or operating companies through a variety of loosely affiliated investment strategies including lev ...

, invested £80m for a majority stake in the Momondo Group, the company that owned the Cheapflights and momondo brands, valuing it at £132 million. In June 2015, momondo launched its "Travel Saver Calendar" tool. In 2016, momondo launched “Anywhere Search”. In July 2017, the Momondo Group, owner of the momondo and Cheapflights brands, was acquired by Booking Holdings for $550 million.

Marketing

In 2016, momondo launched an ad campaign called "The DNA Journey" in partnership with Ancestry.com. momondo invited 67 participants from around the world to take a DNA test to find out more about their ancestry. The results were revealed on camera in a group setting, with the video uploaded to

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. The campaign won 43 awards, including seven Cannes Lions and four Clio awards. In 2019, momondo launched a campaign called “The World Piece”. Among 6,550 applicants, 61 participants from 61 different countries got individual, yet connected single-lined tattoos, designed by tattoo artist Mo Ganji. The participants then met to film in London, resulting in a film uploaded to Youtube. The campaign won 3 awards, including two Lovie awards.

Awards

In 2010, ''

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'' named momondo the best travel website for finding bargain fares. momondo was ranked first in

Frommer’s Frommer's is a travel guide book series created by Arthur Frommer in 1957. Frommer's has since expanded to include more than 350 guidebooks in 14 series, as well as other media including an eponymous radio show and a website. In 2017, the company ...

list of "The 10 Best Airfare Search Sites". momondo received the Best Meta Search Website award in both 2014 and 2015 at the Travolution Awards. In 2017, the Telegraph named momondo the best flight comparison website for multi-city and mobile. The same year, momondo won the Google Material Design Award for App innovation. In two years in a row, 2019 and 2020, momondo was awarded a Wilhelmina Skog Award for best meta travel site. In 2020, momondo won Focus Money Awards for top flight search engine, top flight search, top website, top flight deals, top customer service, and top value.

References

{{Travel ticket search engines Booking Holdings Danish travel websites Danish companies established in 2006 Transport companies established in 2006 Internet properties established in 2006 2017 mergers and acquisitions Travel ticket search engines Travel and holiday companies of Denmark Metasearch engines Companies based in Copenhagen Companies based in Copenhagen Municipality