A mobile soap opera is a

soap opera A soap opera, or ''soap'' for short, is a typically long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio dramas originally being sponsored ...

developed for the mobile phone platform. The series can be viewed by mobile phones, the

internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...

MSN Messenger MSN Messenger (also known colloquially simply as "Messenger"), later rebranded as Windows Live Messenger, was a cross-platform instant-messaging client developed by Microsoft. It connected to the Microsoft Messenger service and, in later versio ...

. Subscribers register online and receive two episodes a day, each episode consisting of about 6 or 7 pictures and accompanying text. Mobile soap opera was first introduced into the Netherlands in 2003 with the series ''Jong Zuid''. An Australian version of ''Jong Zuid'' called ''Random Place'' was launched on 22 April 2005. Featuring a cast of Australian Olympians, reality TV & soaps stars including Libby Lenton, Leisal Jones, Nicole Sanderson, Tatiana Gregorieva, Riki Lee Coulter, Amy Erbacher, and starred Marty Worrall, & Daniel O'Connor. Random Place was sponsored by Vodafone and produced by Bill Roberts. Another mobile Soap FanTESStic produced in Spain by Telefónica, was translated and sold into five other markets including UK, Chile & Australia (on April 8, 2005). The concept was awarded th
Best Mobile Application Award Europe 2003

External links

Mobile soap opera - Ericsson Best Mobile Application Award Europe 2003''Bandt.com.au'' Soap operas get mobile ''Jong Zuid'': MSN site of the first Dutch mobile soap opera (in Dutch) ''Australian Interactive Media Industry Association'': Slice Wireless and Endemol Southern Star launch the first mobile soap opera for Australia & New Zealand