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Mobile porn, also known as mobile adult content, mobile erotica or cellphone adult content, is pornography transmitted over mobile telecommunications networks for consumption on
mobile device A mobile device (or handheld computer) is a computer small enough to hold and operate in the hand. Mobile devices typically have a flat LCD or OLED screen, a touchscreen interface, and digital or physical buttons. They may also have a physica ...
s (mainly
mobile phone A mobile phone, cellular phone, cell phone, cellphone, handphone, hand phone or pocket phone, sometimes shortened to simply mobile, cell, or just phone, is a portable telephone that can make and receive calls over a radio frequency link whi ...
s, tablets and
smartphone A smartphone is a portable computer device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, whic ...
s).


History

Just like the
internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
and
pay TV Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription-based television services, usually provided by multichannel television providers, b ...
, the adult entertainment industry was one of the first forms of mass media to embrace mobile devices as a new means to distribute content. During 2002, Private Media Group became the first adult media company to employ a dedicated mobile specialist. This initiative led to the industry's first adult SMS services, erotic mobile content distribution and mobile internet (WAP) site, called "Private Mobile", offering a small range of videos directly to their consumers.Private in largest campaign to push adult SMS services
.
This service was intended for the increasing range of Private consumers using feature phones in Europe with colour screens. From the mid-2000s onwards, many
mobile network operators A mobile network operator (MNO), also known as a wireless service provider, wireless carrier, cellular company, or mobile network carrier, is a provider of wireless communications services that owns or controls all the elements necessary to sell ...
eventually deployed age verification systems and industry-regulated explicitness grading levels that gradually allowed mobile erotica to be legally purchased through gated mobile operator portal communities only by consenting adults. With the onset of smartphones in 2007 and portable
tablet computers A tablet computer, commonly shortened to tablet, is a mobile device, typically with a mobile operating system and touchscreen display processing circuitry, and a rechargeable battery in a single, thin and flat package. Tablets, being compu ...
thereafter, more and more consumers in developed markets have since left these gated mobile operator communities and now browse the internet on their mobile and apps instead for their mobile erotica. Widespread adoption of Apple's iPhone was initially expected to encourage growth in the mobile erotica industry. Following the release of the original iPhone in 2007, the search term "iPhone Porn" spiked considerably in popularity. with 37% of iPhone users watching video on their iPhone However, Apple chairman Steve Jobs made it clear that no adult content would ever be sold from Apple's
App Store An App Store (or app marketplace) is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not include the running of the c ...
, and thousands of adult apps have been banned on the App Store. However, Apple's ban on adult apps has been criticized as being impractical and ineffective. Other companies in the mobile and video industries situated themselves to take advantage of this trend.
Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
built a new phone system called
Google Play Google Play, also known as the Google Play Store and formerly the Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android operating sy ...
that supports any application within reasonable decency guidelines. Since then, dedicated adult-only app stores like MiKandi and other mobile internet publishers have benefited from this gap in the market instead. Following its inception in 2002, the mobile erotica business was expected to grow to a market value of $2.3 billion within its first eight years.


North America

The North American mobile erotica market differs from Europe in that carriers were slow to allow adult sites to use their subscriber payment mechanisms such as
SMS Short Message/Messaging Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile devices exchange short text ...
, slowing market growth. Alternate business models involve offering free videos in the 'tube' style of websites with advertising funding. For the cost of viewing an ad, users can get free video clips.
Verizon Wireless Verizon is an American wireless network operator that previously operated as a separate division of Verizon Communications under the name Verizon Wireless. In a 2019 reorganization, Verizon moved the wireless products and services into the div ...
and
Sprint Nextel Corporation Sprint Corporation was an American telecommunications company. Before it merged with T-Mobile US on April 1, 2020, it was the fourth-largest mobile network operator in the United States, serving 54.3 million customers as of June 30, 2019. The co ...
announced as late as 2008 that they would allow some adult content to be viewed on their networks, while working to prevent access to this content by children. There have been expectations for some time that these companies will overcome age-verification, political, and religious challenges that have become a barrier to this market, to take advantage of the resulting increase in mobile web-surfing on their networks.


Criticisms

There has been some criticism of mobile porn, namely the exposure of children to inappropriate and unregulated content. However, most
mobile network operators A mobile network operator (MNO), also known as a wireless service provider, wireless carrier, cellular company, or mobile network carrier, is a provider of wireless communications services that owns or controls all the elements necessary to sell ...
have implemented age verification systems, which require that customers who want to buy porn through their phone legally prove that they are a consenting adult first.
Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professiona ...
, the company which created the PlayStation Portable (PSP), say that they are unhappy with the spread of PSP porn, but claim to be unable to stop its spread.


See also

* MiKandi * Private Media Group


References

{{DEFAULTSORT:Mobile Porn Pornography by genre Mobile content