Mobexpert is the largest furniture and accessories distributor in
Romania
Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...
, with 36 stores and one of the largest 12 furniture companies in Europe.
History
The company was founded in 1993 by Dan and Camelia Şucu. The two opened their first store in the
Unirea Shopping Center
Unirea Shopping Center is a chain of two large shopping centres, the initial one being located in Unirii Square, Bucharest, Romania, and the second one in Brașov.
Bucharest
Opened in 1976 and enlarged in 1989, it was the largest department sto ...
where they sold imported furniture.
In 1994 the company opened their first furniture factory where they produced at first
office chairs, then
couch
A couch, also known as a sofa, settee, or chesterfield, is a cushioned item of furniture for seating multiple people (although it is not uncommon for a single person to use a couch alone). It is commonly found in the form of a bench with uph ...
es and later metallic and plastic furniture pieces.
In 1995 the company started to expand the network and started to buy furniture companies as Samus Dej, Ilefor Târgu Mureş and Mobstrat Suceava.
In 2007 the company opened its first store outside Romania in
Sofia
Sofia ( ; bg, София, Sofiya, ) is the capital and largest city of Bulgaria. It is situated in the Sofia Valley at the foot of the Vitosha mountain in the western parts of the country. The city is built west of the Iskar river, and ha ...
, Bulgaria. Another store has been opened in
Belgrade
Belgrade ( , ;, ; Names of European cities in different languages: B, names in other languages) is the Capital city, capital and List of cities in Serbia, largest city in Serbia. It is located at the confluence of the Sava and Danube rivers a ...
, Serbia.
In 2007, Camelia Șucu left the business after her divorce from Dan Șucu. She said, in an interview for LIFE.ro, that she had only 40% from the business because of the cultural Romanian thinking: "Exit-ul din Mobexpert a fost pentru mine o alegere pe care a trebuit să o fac pentru că am fost acționar minoritar, aveam 40% din cele 18 firme care făceau parte din grupul Mobexpert. Am acceptat acest 40% pentru că pe atunci nu aveam cultura legislativă necesară, și nu aveam o cultură de om care să considere că este foarte important să ai aceleași drepturi chiar și când partenerul tău de afaceri este același cu partenerul tău de viață. Partenerii de firmă trebuie să aibă mare grijă, să își pună actele în regulă de la bun început așa încât, dacă este nevoie de o împărțire, să fie una corectă.".
References
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External links
Official site Intuitie business class – Camelia Sucu in CariereCamelia Șucu, lecții de viață de la o femeie puternică: „Divorțul a venit ca o rezultantă a faptului că noi nu am fost buni prieteni, am fost foarte buni parteneri de business, dar nu am fost prieteni” - Camelia Șucu în LIFE.ro
Retail companies of Romania
Privately held companies of Romania
Romanian brands