Mission Foods, a subsidiary of Gruma Corporation, is an American manufacturer of

tortilla A tortilla (, ) is a thin, circular unleavened flatbread originally made from maize hominy meal, and now also from wheat flour. The Aztecs and other Nahuatl speakers called tortillas ''tlaxcalli'' (). First made by the indigenous peoples of M ...

s and tortilla-related products based in

Irving, Texas Irving is a city in the U.S. state of Texas. Located in Dallas County, it is also an inner ring suburb of Dallas. The city of Irving is part of the Dallas–Fort Worth metroplex. According to a 2019 estimate from the United States Census Bureau ...

History

Mission Foods was founded as a subsidiary of Grupo Maseca in

California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...

in 1977 as a brand name to sell the company's tortillas in the American marketplace. It is one of the world's largest producers of flatbread, tortilla and corn flour products with factories in North and Central America, Europe, Asia and Australia. A tortilla manufacturing plant was opened in

Dallas Dallas () is the third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the fourth-largest metropolitan area in the United States at 7.5 million people. It is the largest city in and seat of Dallas County ...

in 1982. Mission Foods launched the Mission brand in Australia in 2009 with a plant located in Epping, Victoria.

Sponsorships

In January 2009, Australian media reported Mission Foods had agreed on a sponsorship deal with Australian Rules Football club the

Western Bulldogs The Western Bulldogs are a professional Australian rules football team that competes in the Australian Football League (AFL), the sport's premier competition. Founded in 1877 as the Footscray Football Club, and based in West Footscray in the o ...

. The deal is worth $4.5 million over 3 years. In June 2020, Mission Foods and the Western Bulldogs announced a further three-year extension of their sponsorship agreement which will run to the end of 2023. Mission sponsored a tortilla factory attraction between 2001 and 2011 in the then-named Disney California Adventure Park theme park. The factory demonstrated tortilla production on a miniaturized, low-speed automated production line, provided samples of tortillas, and demonstrated recipes to park guests. Mission Foods is a major

netball Netball is a ball sport played on a court by two teams of seven players. It is among a rare number of sports which have been created exclusively for female competitors. The sport is played on indoor and outdoor netball courts and is specifical ...

sponsor. They have sponsored both Queensland Firebirds team and

Netball Singapore Netball Singapore, founded in 1962, is the national body for netball in Singapore. In 2002, the Association was named a merit sport by the Singapore Sports Council. In 1999, Netball Singapore established the Netball Super League with six teams co ...

. They have sponsored several international netball tournaments hosted in Singapore under including the

2011 World Netball Championships The 2011 World Netball Championships was the 13th edition of the INF Netball World Cup, a quadrennial premier event in international netball. It was held in Singapore from 3–10 July. All 48 matches were played at the Singapore Indoor Stadium. Si ...

, the

2014 Asian Netball Championships The 2014 Asian Netball Championships was the 9th edition of the Asian Netball Championships. The competition took place between September 7-14 with the tournament being held in Singapore. Ten teams competed in the tournament with Singapore winn ...

and the

Netball Singapore Nations Cup The Netball Singapore Nations Cup is an annual netball tournament organised and hosted by Netball Singapore. The inaugural tournament was played in 2006 and was won by Singapore. The host nation and Northern Ireland Northern Ireland ( g ...

. In April 2019, Mission Foods was announced as a partner of McLaren Racing for both the

Indianapolis 500 The Indianapolis 500, formally known as the Indianapolis 500-Mile Race, and commonly called the Indy 500, is an annual automobile race held at Indianapolis Motor Speedway (IMS) in Speedway, Indiana, United States, an enclave suburb of Indi ...

and

Formula One Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...

Product Lines

Mission Foods has a range of

products ranging from the traditional corn and flour tortillas to whole wheat and flavored varieties. Most of Mission Foods products are classified as

kosher (also or , ) is a set of dietary laws dealing with the foods that Jewish people are permitted to eat and how those foods must be prepared according to Jewish law. Food that may be consumed is deemed kosher ( in English, yi, כּשר), fro ...

and

Halal ''Halal'' (; ar, حلال, ) is an Arabic word that translates to "permissible" in English. In the Quran, the word ''halal'' is contrasted with '' haram'' (forbidden). This binary opposition was elaborated into a more complex classification k ...

. Mission also sells several varieties of tortilla chips.

References

{{reflist

External links

Mission Foods Website
Food and drink companies of the United States American companies established in 1977